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冬季鸡蛋
案例简介：OUIGO和Rosapark发起了一场可能不会引起注意的运动 成立七年后，OUIGO仍在迅速扩展，它提供了在法国各地的高速低成本火车旅行。 从1月到2021年3月结束，OUIGO以低廉的价格为我们提供了全新的滑雪和高山目的地!从巴黎郊区的车站出发，前往阿尔卑斯山 (格勒诺布尔，阿尔贝维尔，莫蒂尔，艾梅拉普拉涅，布尔格圣莫里斯)，成人票价低至10欧元，儿童票价为5欧元，这样每个人都可以参观山脉和滑雪。 为了推广这些新的目的地，OUIGO和Rosapark创建了一个新的数字广告系列，该广告系列将于4日至1月11日在该品牌的社交媒体渠道上播出。在吸引了最渴望去山区旅行的人们之后，该品牌将展示一个新的广告系列，展示这种新的低价优惠。 3视觉效果和关键信息: 阿尔卑斯山从10 € 起。以这个价格，我们可以用猫头鹰代替枞树，没人会注意到。 阿尔卑斯山从10 € 起。以这个价格，我们可以用捕鼠器代替建筑物，没人会注意到。 阿尔卑斯山从10 € 起。以这个价格，我们可以用法式长棍面包代替山脉，没人会注意到。 这个有趣的新广告系列将以动画和非动画版本在Facebook，Instagram和Twitter上播出。随后将在Facebook和Twitter上激活，邀请人们猜测雪鸮的藏身之处。还将有一个Instagram过滤器，使人们可以将自己放在猫头鹰的OUIGO视觉中，并与社区共享图像。 新的广告系列显示了OUIGO在社交媒体上的敏捷性，并提供了一些轻松的逃避现实，这在当前的气候下是非常需要的。
冬季鸡蛋
案例简介：OUIGO and Rosapark launch a campaign that might just go unnoticed Still rapidly expanding seven years after its creation, OUIGO offers high-speed low-cost train travel around France. From January to the end of March 2021, OUIGO is spoiling us with brand-new ski and mountain destinations at tiny prices! Leaving from stations in suburban Paris and heading to the Alps (Grenoble, Albertville, Moûtiers, Aime-la-Plagne, Bourg-Saint-Maurice), tickets will be sold from as little as 10 euros for adults, and at a fixed price of 5 euros for children, so that everybody can visit the mountains and go skiing. To promote these new destinations, OUIGO and Rosapark have created a new digital campaign, which will air from the 4th to the 11th of January on the brand’s social media channels. After engaging the people most eager to travel to the mountains, the brand will then reveal a new campaign presenting this new low-priced offer. 3 trompe l’œil visuals and a key message: The Alps from 10€. At that price, we could replace the fir trees with owls and nobody would notice. The Alps from 10€. At that price, we could replace the buildings with mouse-traps and nobody would notice. The Alps from 10€. At that price, we could replace the mountains with baguettes and nobody would notice. This fun new campaign will air on Facebook, Instagram and Twitter in both animated and non-animated versions. It will be followed by an activation on Facebook and Twitter inviting people to guess where the snowy owl is hidden. There will also be an Instagram filter that will let people put themselves in the OUIGO visual in the place of the owls and share the image with their communities. The new campaign shows OUIGO’s agility on social media and offers some light-hearted escapism, much needed in the current climate.
Winter Eggs
案例简介：OUIGO和Rosapark发起了一场可能不会引起注意的运动 成立七年后，OUIGO仍在迅速扩展，它提供了在法国各地的高速低成本火车旅行。 从1月到2021年3月结束，OUIGO以低廉的价格为我们提供了全新的滑雪和高山目的地!从巴黎郊区的车站出发，前往阿尔卑斯山 (格勒诺布尔，阿尔贝维尔，莫蒂尔，艾梅拉普拉涅，布尔格圣莫里斯)，成人票价低至10欧元，儿童票价为5欧元，这样每个人都可以参观山脉和滑雪。 为了推广这些新的目的地，OUIGO和Rosapark创建了一个新的数字广告系列，该广告系列将于4日至1月11日在该品牌的社交媒体渠道上播出。在吸引了最渴望去山区旅行的人们之后，该品牌将展示一个新的广告系列，展示这种新的低价优惠。 3视觉效果和关键信息: 阿尔卑斯山从10 € 起。以这个价格，我们可以用猫头鹰代替枞树，没人会注意到。 阿尔卑斯山从10 € 起。以这个价格，我们可以用捕鼠器代替建筑物，没人会注意到。 阿尔卑斯山从10 € 起。以这个价格，我们可以用法式长棍面包代替山脉，没人会注意到。 这个有趣的新广告系列将以动画和非动画版本在Facebook，Instagram和Twitter上播出。随后将在Facebook和Twitter上激活，邀请人们猜测雪鸮的藏身之处。还将有一个Instagram过滤器，使人们可以将自己放在猫头鹰的OUIGO视觉中，并与社区共享图像。 新的广告系列显示了OUIGO在社交媒体上的敏捷性，并提供了一些轻松的逃避现实，这在当前的气候下是非常需要的。
Winter Eggs
案例简介：OUIGO and Rosapark launch a campaign that might just go unnoticed Still rapidly expanding seven years after its creation, OUIGO offers high-speed low-cost train travel around France. From January to the end of March 2021, OUIGO is spoiling us with brand-new ski and mountain destinations at tiny prices! Leaving from stations in suburban Paris and heading to the Alps (Grenoble, Albertville, Moûtiers, Aime-la-Plagne, Bourg-Saint-Maurice), tickets will be sold from as little as 10 euros for adults, and at a fixed price of 5 euros for children, so that everybody can visit the mountains and go skiing. To promote these new destinations, OUIGO and Rosapark have created a new digital campaign, which will air from the 4th to the 11th of January on the brand’s social media channels. After engaging the people most eager to travel to the mountains, the brand will then reveal a new campaign presenting this new low-priced offer. 3 trompe l’œil visuals and a key message: The Alps from 10€. At that price, we could replace the fir trees with owls and nobody would notice. The Alps from 10€. At that price, we could replace the buildings with mouse-traps and nobody would notice. The Alps from 10€. At that price, we could replace the mountains with baguettes and nobody would notice. This fun new campaign will air on Facebook, Instagram and Twitter in both animated and non-animated versions. It will be followed by an activation on Facebook and Twitter inviting people to guess where the snowy owl is hidden. There will also be an Instagram filter that will let people put themselves in the OUIGO visual in the place of the owls and share the image with their communities. The new campaign shows OUIGO’s agility on social media and offers some light-hearted escapism, much needed in the current climate.
冬季鸡蛋
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Winter Eggs
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