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冬季鸡蛋
案例简介：OUIGO和Rosapark发起了一项运动，该运动可能不会引起人们的注意，但在成立七年后仍在迅速扩展，OUIGO提供了法国各地的高速低成本火车旅行。从1月到2021 3月底，OUIGO以极小的价格为我们提供了全新的滑雪和山地目的地!从巴黎郊区的车站出发，前往阿尔卑斯山 (格勒诺布尔，阿尔伯特维尔，mo û tiers，aime-la-plagne，bourg-saint-maurice)，成人票价低至10欧元，儿童票价为5欧元，这样每个人都可以参观山和滑雪。为了推广这些新的目的地，OUIGO和Rosapark创建了一个新的数字广告系列，该广告系列将从4日到1月11日在该品牌的社交媒体渠道上播出。在吸引了最渴望去山上旅行的人们之后，该品牌将推出一项新的活动，展示这一新的低价优惠。3个trompe l'il视觉效果和一个关键信息: 阿尔卑斯山10欧元起。以这个价格，我们可以用猫头鹰代替枞树，没人会注意到。阿尔卑斯山10欧元起。以这个价格，我们可以用鼠标陷阱代替建筑物，没有人会注意到。阿尔卑斯山10欧元起。以这个价格，我们可以用法式长棍面包代替山脉，没人会注意到。这个有趣的新广告系列将以动画和非动画版本在Facebook，Instagram和Twitter上播出。随后将在Facebook和Twitter上激活，邀请人们猜测雪猫头鹰的隐藏位置。还将有一个Instagram过滤器，让人们把自己放在OUIGO视觉中，代替猫头鹰，并与他们的社区分享图像。新的竞选活动显示了OUIGO在社交媒体上的敏捷性，并提供了一些轻松的逃避现实，这在当前气候下是非常需要的。由Rosapark，法国为Ouigo创建的数字广告，类别内: 运输。
冬季鸡蛋
案例简介：OUIGO and Rosapark launch a campaign that might just go unnoticed Still rapidly expanding seven years after its creation, OUIGO offers high-speed low-cost train travel around France. From January to the end of March 2021, OUIGO is spoiling us with brand-new ski and mountain destinations at tiny prices! Leaving from stations in suburban Paris and heading to the Alps (Grenoble, Albertville, Moûtiers, Aime-la-Plagne, Bourg-Saint-Maurice), tickets will be sold from as little as 10 euros for adults, and at a fixed price of 5 euros for children, so that everybody can visit the mountains and go skiing. To promote these new destinations, OUIGO and Rosapark have created a new digital campaign, which will air from the 4th to the 11th of January on the brand’s social media channels. After engaging the people most eager to travel to the mountains, the brand will then reveal a new campaign presenting this new low-priced offer. 3 trompe l’œil visuals and a key message: The Alps from 10€. At that price, we could replace the fir trees with owls and nobody would notice. The Alps from 10€. At that price, we could replace the buildings with mouse-traps and nobody would notice. The Alps from 10€. At that price, we could replace the mountains with baguettes and nobody would notice. This fun new campaign will air on Facebook, Instagram and Twitter in both animated and non-animated versions. It will be followed by an activation on Facebook and Twitter inviting people to guess where the snowy owl is hidden. There will also be an Instagram filter that will let people put themselves in the OUIGO visual in the place of the owls and share the image with their communities. The new campaign shows OUIGO’s agility on social media and offers some light-hearted escapism, much needed in the current climate. Digital advertisement created by Rosapark, France for Ouigo, within the category: Transport.
Winter Eggs
案例简介：OUIGO和Rosapark发起了一项运动，该运动可能不会引起人们的注意，但在成立七年后仍在迅速扩展，OUIGO提供了法国各地的高速低成本火车旅行。从1月到2021 3月底，OUIGO以极小的价格为我们提供了全新的滑雪和山地目的地!从巴黎郊区的车站出发，前往阿尔卑斯山 (格勒诺布尔，阿尔伯特维尔，mo û tiers，aime-la-plagne，bourg-saint-maurice)，成人票价低至10欧元，儿童票价为5欧元，这样每个人都可以参观山和滑雪。为了推广这些新的目的地，OUIGO和Rosapark创建了一个新的数字广告系列，该广告系列将从4日到1月11日在该品牌的社交媒体渠道上播出。在吸引了最渴望去山上旅行的人们之后，该品牌将推出一项新的活动，展示这一新的低价优惠。3个trompe l'il视觉效果和一个关键信息: 阿尔卑斯山10欧元起。以这个价格，我们可以用猫头鹰代替枞树，没人会注意到。阿尔卑斯山10欧元起。以这个价格，我们可以用鼠标陷阱代替建筑物，没有人会注意到。阿尔卑斯山10欧元起。以这个价格，我们可以用法式长棍面包代替山脉，没人会注意到。这个有趣的新广告系列将以动画和非动画版本在Facebook，Instagram和Twitter上播出。随后将在Facebook和Twitter上激活，邀请人们猜测雪猫头鹰的隐藏位置。还将有一个Instagram过滤器，让人们把自己放在OUIGO视觉中，代替猫头鹰，并与他们的社区分享图像。新的竞选活动显示了OUIGO在社交媒体上的敏捷性，并提供了一些轻松的逃避现实，这在当前气候下是非常需要的。由Rosapark，法国为Ouigo创建的数字广告，类别内: 运输。
Winter Eggs
案例简介：OUIGO and Rosapark launch a campaign that might just go unnoticed Still rapidly expanding seven years after its creation, OUIGO offers high-speed low-cost train travel around France. From January to the end of March 2021, OUIGO is spoiling us with brand-new ski and mountain destinations at tiny prices! Leaving from stations in suburban Paris and heading to the Alps (Grenoble, Albertville, Moûtiers, Aime-la-Plagne, Bourg-Saint-Maurice), tickets will be sold from as little as 10 euros for adults, and at a fixed price of 5 euros for children, so that everybody can visit the mountains and go skiing. To promote these new destinations, OUIGO and Rosapark have created a new digital campaign, which will air from the 4th to the 11th of January on the brand’s social media channels. After engaging the people most eager to travel to the mountains, the brand will then reveal a new campaign presenting this new low-priced offer. 3 trompe l’œil visuals and a key message: The Alps from 10€. At that price, we could replace the fir trees with owls and nobody would notice. The Alps from 10€. At that price, we could replace the buildings with mouse-traps and nobody would notice. The Alps from 10€. At that price, we could replace the mountains with baguettes and nobody would notice. This fun new campaign will air on Facebook, Instagram and Twitter in both animated and non-animated versions. It will be followed by an activation on Facebook and Twitter inviting people to guess where the snowy owl is hidden. There will also be an Instagram filter that will let people put themselves in the OUIGO visual in the place of the owls and share the image with their communities. The new campaign shows OUIGO’s agility on social media and offers some light-hearted escapism, much needed in the current climate. Digital advertisement created by Rosapark, France for Ouigo, within the category: Transport.
冬季鸡蛋
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Winter Eggs
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