A Bet is Stronger When We live it Together|微电影|广告营销案例【ADGuider广告指南】

当我们一起生活时，赌注会更强

案例简介：ROSAPARK的新PARIONS运动当我们一起生活时，赌注会更强法国FDJ (fran ç aise des Jeux) 集团的体育博彩部门ParionsSport正在推出由Rosapark发起的新的电视和户外传播活动。在过去的两年中，该品牌为自己树立了新的雄心，以实现现代化并确立其作为法国市场上领先的体育博彩品牌的地位，该品牌汇集了最大的投注者社区，来自法国各行各业的各个年龄段。这是一个重大挑战，始于对品牌网站和应用程序的全面改革，并继续进行特殊创新以及在线和销售点优惠的增强。。新的ParionsSport运动提醒我们，体育博彩与参加体育运动一样，是分享的时刻。即使有对个人荣耀的渴望，对自己专业知识的认可，也有更多的集体博彩经验。无论是在比赛之前、期间还是之后，分享都是投注体验不可或缺的一部分: 投注者分享他们的直觉，他们的预测，他们的感受，他们相互支持，他们互相安慰，一起庆祝胜利... 赌博的强度只有在共享时才会发挥全部作用，正如竞选活动所依据的歌曲 “You'll never walk alone” 提醒我们。这首歌是足球迷所熟知的，是利物浦，多特蒙德足球俱乐部或格拉斯哥凯尔特人等欧洲流行俱乐部的国歌。 Parions运动包括一部第五十二部电影和几种较短的格式，以及一项户外运动。作为一名摄影师，导演卢 · 埃斯科巴 (Lou Escobar) 完美地捕捉了这些共同时刻的人性一面，传递了它们的强度。该活动将通过多个体育赛事全年支持该品牌，第一个是3月6日的200万欧元超级足球乐透大奖。 FDJ巴黎Sportifs BU总监Richard Courtois: “由于我们的销售点和在线博彩活动，ParionsSport现在拥有法国最大的博彩社区，遍布全国。这场运动提醒我们，尽管有当前的背景，但当我们一起生活时，赌注会更强。通过这部电影，我们想转录下注者在分享的时刻所经历的感觉和情感。» 罗萨帕克董事总经理萨莎 · 拉克鲁瓦 (Sacha Lacroix): “这是一个包容性的赌注愿景，我们希望坚持 -- 强大而有力 -- 说服经验丰富的投注者，同时不排除初学者。在当今社会，它再相关不过了。» Rosapark的联合创始人让 · 弗朗索瓦 · 萨科 (Jean fran ç oissacco) 表示: “你永远不会一个人走。通过选择这首歌，我们希望与投注者建立真正的联系。那些认识到它的人会感到某种自豪感，而其他人会看到它是一种普遍的信息，即它是一种真正的赞美诗，对社会来说 -- 在一个团结需求从未像现在这样大的时代

当我们一起生活时，赌注会更强

案例简介：NEW PARIONS SPORT CAMPAIGN BY ROSAPARK THE BET IS STRONGER WHEN WE LIVE IT TOGETHER ParionsSport, the sports betting wing of France’s FDJ (Française des Jeux) Group, is introducing a new TV and outdoor communications campaign, created by Rosapark. Over the past two years, the brand has set a new ambition for itself to modernize and assert its position as the leading sports betting brand on the French market that brings together the largest community of bettors, of all ages, from all walks of life, throughout France. This was a major challenge, which began with the overhaul of the brand’s website and application, and continued with special innovations and the enhancement of online and point-of-sale offers. . The new ParionsSport campaign reminds us that sports betting is just as much a moment of sharing as playing a sport can be. Even if there’s a desire for individual glory, a quest for recognition for one’s expertise, there is also a much more collective experience of betting. Whether before, during or after the match, sharing is an integral part of the betting experience: the bettors share their intuitions, their predictions, their feelings, they support each other, they console one another, they celebrate their victory together ... The intensity of the gamble only takes its full force when it is shared, as the song "You'll never walk alone", on which the campaign is based, reminds us. This song, well known to football fans, is the anthem of popular clubs across Europe like Liverpool, Borussia Dortmund, or Glasgow Celtic. The Parions Sport campaign includes a fifty-second film and several shorter formats, as well as an outdoor campaign. Trained as a photographer, director Lou Escobar has perfectly captured the human side of these shared moments, transmitting their intensity. The campaign will support the brand throughout the year, through multiple sports events, the first being a 2M euro Super Football Lotto Jackpot March 6th. Richard Courtois, FDJ's Paris Sportifs BU Director: "Thanks to our point-of-sale and online betting activities, ParionsSport now has the largest betting community in France, anchored throughout the country. This campaign reminds us that despite the current context, the bet is stronger when we live it together. Through this film, we wanted to transcribe the sensations and emotions experienced by bettors in their moments of sharing. » Sacha Lacroix, Rosapark's Managing Director: « It’s an inclusive vision of betting that we want to uphold - strong and powerful - to convince experienced bettors while not excluding beginners. It couldn't be more relevant in today's society. » For Jean François Sacco, co-founder of Rosapark: « You'll never walk alone. By selecting this song, we wanted to create a real connection with bettors. Those who recognize it will feel a certain sense of pride, while others will see it for the universal message that it is, a true hymn to gathering together, to society – and in an era where the need for unity has never been greater »