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    Innocence En Danger - The Witness短视频广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

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    无辜的危险-证人

    案例简介:简要解释 家庭应该提供一个安全和充满爱的环境,让孩子们能够成长、快乐和健康。这个广告展示了一个父亲在床上给女儿读晚安故事的最初无辜的场景,但是很快就发生了一个邪恶的转变,因为父亲看着他的女儿让我们不舒服。一个长长的跟踪镜头将我们从这种难以观看的互动中带到了女孩的泰迪熊,当他无声地见证了恐怖的展开时,他的眼睛里形成了一滴眼泪。正如文中所说,他什么也不能说,但我们可以。 英文剧本 这部电影发生在一个女孩的卧室里。一个大约 8-10 岁的女孩被藏在一张单人床里。一个男人坐在床头。他合上手里拿着的一本书,就像刚刚读完睡前故事一样。当摄像机开始向前追踪时,这个人前倾,把封面拉回来。摄像机继续向前移动,直到它穿过男人和女孩之间。相机的焦点是床上架子上的泰迪熊。我们再也看不到男人和女孩了,但是我们可以看到他们的影子模糊地投射在墙上。阴影合并。相机继续向前跟踪,直到我们可以看到泰迪熊的眼睛看起来是湿的。我们更接近了,直到我们近距离观察他的一只眼睛。他的眼睛里只有一滴眼泪,从脸颊上滚下来。他不能说话,但你可以。

    无辜的危险-证人

    案例简介:Brief Explanation Families are supposed to offer a secure and loving environment in which children can grow up, happy and healthy.This ad plays out what would be an initially innocent scene of a father reading his daughter a goodnight story in bed, but quickly takes a sinister turn as the father looking at his daughter makes us uncomfortable. One long tracking shot takes us from this difficult-to-watch interaction to the girl's teddy bear, a tear forming in his eye as he bears silent witness to the horror unfolding. As the text then states, he can't say anything, but we can. Script In English INNOCENCE EN DANGER – TEARDROPThe film takes place in the interior of a girl’s bedroom. A girl about 8-10 years old is tucked into a single bed. A man is sitting on the end of the bed. He closes a book he is holding in his hands, as if he has just finished reading a bedtime story.As the camera begins tracking forward, the man leans forward and pulls the covers back. The camera continues moving forward until it passes between the man and the girl. The camera’s focus is a teddy bear on a shelf above the bed. We can no longer see the man and the girl, but we can see their shadows vaguely projected onto the wall. The shadows merge.The camera continues tracking forward until we can see that the teddy bear’s eyes appear to be wet. We get even closer, until we are close-up on one of his eyes. A single tear forms in his eye and rolls down his cheek.He Can't Talk, But You Can.Logo Innocence en Danger + Hotline

    Innocence En Danger - The Witness

    案例简介:简要解释 家庭应该提供一个安全和充满爱的环境,让孩子们能够成长、快乐和健康。这个广告展示了一个父亲在床上给女儿读晚安故事的最初无辜的场景,但是很快就发生了一个邪恶的转变,因为父亲看着他的女儿让我们不舒服。一个长长的跟踪镜头将我们从这种难以观看的互动中带到了女孩的泰迪熊,当他无声地见证了恐怖的展开时,他的眼睛里形成了一滴眼泪。正如文中所说,他什么也不能说,但我们可以。 英文剧本 这部电影发生在一个女孩的卧室里。一个大约 8-10 岁的女孩被藏在一张单人床里。一个男人坐在床头。他合上手里拿着的一本书,就像刚刚读完睡前故事一样。当摄像机开始向前追踪时,这个人前倾,把封面拉回来。摄像机继续向前移动,直到它穿过男人和女孩之间。相机的焦点是床上架子上的泰迪熊。我们再也看不到男人和女孩了,但是我们可以看到他们的影子模糊地投射在墙上。阴影合并。相机继续向前跟踪,直到我们可以看到泰迪熊的眼睛看起来是湿的。我们更接近了,直到我们近距离观察他的一只眼睛。他的眼睛里只有一滴眼泪,从脸颊上滚下来。他不能说话,但你可以。

    Innocence En Danger - The Witness

    案例简介:Brief Explanation Families are supposed to offer a secure and loving environment in which children can grow up, happy and healthy.This ad plays out what would be an initially innocent scene of a father reading his daughter a goodnight story in bed, but quickly takes a sinister turn as the father looking at his daughter makes us uncomfortable. One long tracking shot takes us from this difficult-to-watch interaction to the girl's teddy bear, a tear forming in his eye as he bears silent witness to the horror unfolding. As the text then states, he can't say anything, but we can. Script In English INNOCENCE EN DANGER – TEARDROPThe film takes place in the interior of a girl’s bedroom. A girl about 8-10 years old is tucked into a single bed. A man is sitting on the end of the bed. He closes a book he is holding in his hands, as if he has just finished reading a bedtime story.As the camera begins tracking forward, the man leans forward and pulls the covers back. The camera continues moving forward until it passes between the man and the girl. The camera’s focus is a teddy bear on a shelf above the bed. We can no longer see the man and the girl, but we can see their shadows vaguely projected onto the wall. The shadows merge.The camera continues tracking forward until we can see that the teddy bear’s eyes appear to be wet. We get even closer, until we are close-up on one of his eyes. A single tear forms in his eye and rolls down his cheek.He Can't Talk, But You Can.Logo Innocence en Danger + Hotline

    无辜的危险-证人

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    Innocence En Danger - The Witness

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