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失踪人口 PRE-ROLL
案例简介：创意执行: 我们把 YouTube 预卷的介绍变成了一系列 50 个针对失踪人员的地理定位广告，这些广告最后一次出现在观众的区域。(这是 YouTube 以前从未尝试过的)。 在另一个 YouTube 第一，我们改变了 “跳过” 按钮。 不，我没有像往常一样跳过预卷。 预卷同伴横幅给了观众又一次机会看到失踪的人，即使他们跳过了预卷。 “是的，我已经” 把你送到一个网站，与澳大利亚联邦警察分享信息。 50 名失踪人员预检结果如下: 五天内 1.2 米印象 238 “是的，我有” 点击，每次都提供关于冷箱的新信息 为两个家庭提供关闭 · 发现了一名谋杀受害者，并明确透露了另一名受害者的下落。 尽管情况悲惨，但两起结案的寒冷案件的家属得到了以前无法得到的结案处理。在无数其他情况下，信息导致更有效地利用警察资源。 澳大利亚有 1,600 多起失踪人员的案件。每年，在失踪人员周期间，澳大利亚联邦警察都会向公众寻求帮助。 在 YouTube 上搜索的人比在任何其他频道上搜索的都多 -- 除了谷歌 -- 当他们找到他们想要的东西时, 他们通常必须至少观看广告预播的前五秒钟。 失踪人员预选赛将这些不可避免的五秒钟变成了第一次针对观众区域最后一次出现的人的地理定位搜索活动。
失踪人口 PRE-ROLL
案例简介：Creative Execution: We turned the intro of a YouTube pre-roll into a series of 50 geo-targeted Missing Person’s ads for people last seen in the viewer’s area. (Something YouTube had never attempted before). In another YouTube first, we transformed the ‘SKIP’ button. ‘NO I HAVEN’T’ skipped the pre-roll as usual. The Pre-Roll companion banner gave viewers another chance to see the missing even if they skipped the Pre-Roll. ‘YES I HAVE’ sent you to a site to share information with the Australian Federal Police. 50 Missing Person Pre-rolls resulted in: • 1.2m impressions in five days • 238 ‘Yes I Have’ clicks, each delivering new information on cold cases • Delivered closure for two families • One murder victim found, with the alleged whereabouts of another conclusively revealed. Despite the tragic circumstances, the families of the two cold cases that were closed were afforded a level of closure that had been previously unavailable to them. In countless other cases, information led to more efficient use of police resources. There are over 1,600 missing person cold cases in Australia. Each year, during Missing Persons’ Week, the Australian Federal Police reach out to the public for help. More people search on YouTube than on any other channel – except Google – and when they find what they’re looking for, they usually have to watch at least the first five seconds of an advertising pre-roll. The Missing Person Pre-roll turned these unavoidable five seconds into the first ever geo-targeted search campaign for people last seen in the viewer’s area.
MISSING PERSON PRE-ROLL
案例简介：创意执行: 我们把 YouTube 预卷的介绍变成了一系列 50 个针对失踪人员的地理定位广告，这些广告最后一次出现在观众的区域。(这是 YouTube 以前从未尝试过的)。 在另一个 YouTube 第一，我们改变了 “跳过” 按钮。 不，我没有像往常一样跳过预卷。 预卷同伴横幅给了观众又一次机会看到失踪的人，即使他们跳过了预卷。 “是的，我已经” 把你送到一个网站，与澳大利亚联邦警察分享信息。 50 名失踪人员预检结果如下: 五天内 1.2 米印象 238 “是的，我有” 点击，每次都提供关于冷箱的新信息 为两个家庭提供关闭 · 发现了一名谋杀受害者，并明确透露了另一名受害者的下落。 尽管情况悲惨，但两起结案的寒冷案件的家属得到了以前无法得到的结案处理。在无数其他情况下，信息导致更有效地利用警察资源。 澳大利亚有 1,600 多起失踪人员的案件。每年，在失踪人员周期间，澳大利亚联邦警察都会向公众寻求帮助。 在 YouTube 上搜索的人比在任何其他频道上搜索的都多 -- 除了谷歌 -- 当他们找到他们想要的东西时, 他们通常必须至少观看广告预播的前五秒钟。 失踪人员预选赛将这些不可避免的五秒钟变成了第一次针对观众区域最后一次出现的人的地理定位搜索活动。
MISSING PERSON PRE-ROLL
案例简介：Creative Execution: We turned the intro of a YouTube pre-roll into a series of 50 geo-targeted Missing Person’s ads for people last seen in the viewer’s area. (Something YouTube had never attempted before). In another YouTube first, we transformed the ‘SKIP’ button. ‘NO I HAVEN’T’ skipped the pre-roll as usual. The Pre-Roll companion banner gave viewers another chance to see the missing even if they skipped the Pre-Roll. ‘YES I HAVE’ sent you to a site to share information with the Australian Federal Police. 50 Missing Person Pre-rolls resulted in: • 1.2m impressions in five days • 238 ‘Yes I Have’ clicks, each delivering new information on cold cases • Delivered closure for two families • One murder victim found, with the alleged whereabouts of another conclusively revealed. Despite the tragic circumstances, the families of the two cold cases that were closed were afforded a level of closure that had been previously unavailable to them. In countless other cases, information led to more efficient use of police resources. There are over 1,600 missing person cold cases in Australia. Each year, during Missing Persons’ Week, the Australian Federal Police reach out to the public for help. More people search on YouTube than on any other channel – except Google – and when they find what they’re looking for, they usually have to watch at least the first five seconds of an advertising pre-roll. The Missing Person Pre-roll turned these unavoidable five seconds into the first ever geo-targeted search campaign for people last seen in the viewer’s area.
失踪人口 PRE-ROLL
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MISSING PERSON PRE-ROLL
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