RIP CURL SEARCH GPS|短视频|广告营销案例【ADGuider广告指南】

RIP CURL 搜索 GPS

案例简介：创意执行: 我们构建了一个移动和桌面应用程序，它与 GPS 搜索手表同步，将在水中花费的时间、速度和距离的原始数据转换为划水、等待和冲浪的定义时间。这可以立即绘制到全彩地图上，潮汐和天气条件会自动进入，通过基于云的服务器与全球冲浪社区即时共享。世界任何地方记录的所有数据都被存储和显示，创造了一个相互联系的冲浪社区，他们热爱冲浪，渴望挑战自己和朋友，让他们下次变得更好。登录: 用户名: test@ripcurl.com 密码: 冲浪板新 GPS 手表的预订单在发布的第一周就卖完了。世界各地数百万冲浪者开始谈论最终跟踪、监控和学习如何提高冲浪性能的能力, 所有这些都导致 Rip Curl 成为地球上排名第一的冲浪品牌。自 1969 以来，Rip Curl 一直在创造创新产品，帮助冲浪者寻找完美的波浪。作为一个品牌，它们是这项运动的同义词。形成这一想法的见解是，冲浪者一生中的大部分时间都在等待行星对齐，当他们对齐时，这个时刻几乎一开始就结束了。我们如何改变这一点，把这一刻捕捉成一个有形的、可重复居住的和可共享的东西，可以超越海浪？通过这样做，彻底改变了冲浪者与海洋互动的方式 -- 同时将这个品牌牢牢地放在任何关于冲浪的社交对话的前沿。Rip Curl 搜索平台在所有方面都提供。在高调比赛中，它在职业冲浪者的怀抱中推出，对他们的移动追随者来说，它立即吸引了高度联系的冲浪社区的想象力。

RIP CURL 搜索 GPS

案例简介：Creative Execution: We built a mobile and desktop App that syncs with the GPS Search watch, translating the raw data of time spent in water and speed and distance travelled into defined periods of paddling, waiting and surfing. This is instantly mapped out onto full colour maps, with tide and weather conditions automatically pulled in, for instant sharing with the global surfing community via cloud-based servers. All data recorded anywhere in the world is stored and displayed, creating a connected surfing community unified by their love of surfing and the desire to challenge themselves and their friends to go better next time. login in: Username: test@ripcurl.com Password: surfboard Pre-orders of the new GPS watch were sold out in the first week of launch. Millions of surfers around the world have started talking about the ability to finally track, monitor and learn how to improve their surfing performance, all of which leads to cementing Rip Curl as the number 1 surf brand on the planet. Since 1969 Rip Curl has been creating innovative products to aid surfers in their search for the perfect wave. As a brand, they are synonymous with the sport. The insight that shaped this idea was that surfers spend most of their lives waiting for the planets to align, and when they do, the moment is over almost as soon as it began. How could we change this, capturing the moment into a tangible, re-liveable and shareable thing that could live beyond the waves? And in doing so, revolutionise the way surfers interact with the ocean – while putting the brand firmly at the forefront of any social conversation about surfing. The Rip Curl Search platform delivered on all fronts. Launched on the arms of Pro Surfers at high-profile competitions, and to their mobile followers, it caught the imagination of the highly connected surf community instantly.