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Blowfish: Humanaut的Toilethead' 和 'Octohead
案例简介:
Blowfish: Humanaut的Toilethead' 和 'Octohead
案例简介:
Blowfish: Toilethead' and 'Octohead by Humanaut
案例简介:
Blowfish: Toilethead' and 'Octohead by Humanaut
案例简介:
Blowfish: Humanaut的Toilethead' 和 'Octohead
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Blowfish: Toilethead' and 'Octohead by Humanaut
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Tennessee agency Humanaut recently rolled out a new campaign, website and packaging for Blowfish, a hangover pill that claims that its "specific formulation of aspirin, caffeine and effervescence" is the perfect hangover remedy. In an online ad called 'Toilethead,' a woman who literally has a toilet on her head struggles to get through the workday because of her intense hangover. Another ad, dubbed 'Octohead,' features a hungover man who tries to get some work done even though he has an octopus wrapped around his head. Both ads end with the message: "Hangovers are the worst. That's why there's Blowfish. For when you feel like dying, but also have to do stuff." CreditsChief Creative Director: David LittlejohnChief Strategy Officer: Andrew ClarkAccount Supervisor: Michelle SturgisCreative Directors in Residence: Liza Behles, Andy PearsonDesign Director: Stephanie GelabertDesigner: Guillermo Casanova, Coleson Amon, Bethany Maxfield, Carrie WarrenIllustrator: Bethany MaxfieldArt Director: Greg DalbeyProduction Company: Humanaut ProductionsProducer: Tommy WilsonAnimator: Min Liu, Bethany MaxfieldMedia: Redwood
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