NutriBullet has marked the New Year with a new campaign that introduces a revolutionary new fitness program called BulletFit.In a series of short spots, the campaign pokes a little fun at the latest fitness fads and trends by treating NutriBullet’s beautifully designed, compact blenders like an innovative fitness program.The ads feature a BulletFit class with an instructor getting people amped by telling them to “push it” and “feel the blend,” only to reveal later that this “exercise routine” is really just a way to make a delicious, nutrient-packed smoothie. CreditsClient: NutribulletAgency: HumanautCampaign Title: BulletFitChief Creative Director: David LittlejohnChief Strategy Officer: Andrew ClarkCreative Director: Nathan DillsExecutive Producer: Dan Jacobs, Tommy WilsonAssociate Creative Producer: Rachel BohanonCopywriters: Austin Howe, Emily DeMario, Trey TylerSenior Art Director: Carrie WarrenArt Director: Steven PreismanSenior Designer: Jen RezacProduction Company: HumanautAssociate Producer: Thomas StroudProduction Coordinator: Rosie GraberDirector: Barlow JacobsDirector of Photography: Annie HuntingtonPhotographer: Isaiah JayPost Production: HumanautPost Producer: Kyler PotterEditor: Jeri EduaveVFX: Victor TylerColor: Matt HadleySound Design: Daniel CooperOriginal Score: D’arce Peter