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Humanaut品牌烤肉
案例简介：Humanaut以为客户创建幽默的活动而闻名，这些活动讽刺了诸如公共服务公告之类的经典广告风格的严肃语气。它的最新位置直接吸引了品牌，其中创始人/首席创意总监David Littlejohn使用这种模仿方法宣布了该机构的最新服务产品: brand roasts。利特尔约翰指出: “一个真正的品牌是一个不会把自己看得太重的品牌。”当他开始向品牌经理恳求时，他接着讲述了Humanaut是如何将诚实提升到一个全新的水平的。“曾经为名人保留的喜剧烤肉现在已经为你的品牌提供了。” 但这不是开玩笑的 -- 这是一项真正的服务，旨在为那些寻求残酷诚实的消费者洞察力的品牌和喜剧演员提供双赢的服务，这些喜剧演员因新型冠状病毒肺炎大流行而现场场馆关闭而遭受巨大痛苦。Humanaut正在与一系列纽约市站立漫画合作，这些漫画将无情地烘烤每个品牌。然后，该机构将制作一个最好的素材的嘶嘶视频，与客户分享，并将喜剧演员生病的烧伤和侮辱转化为可行的营销见解。费用是15,000美元。美国Humanaut为Humanaut创建的综合广告，类别为: 代理商自我促销。
Humanaut品牌烤肉
案例简介：Humanaut is known for creating humorous campaigns for clients that lampoon the serious tone of classic ad tropes such as public-service announcements. Its latest spot is a direct appeal to brands in which Founder/Chief Creative Director David Littlejohn uses this parody approach to announce the agency’s latest service offering: brand roasts. “An authentic brand is one that doesn’t take itself too seriously,” Littlejohn notes. As he begins his plea to brand managers, he then tells how Humanaut is bringing honesty to a whole new level. “The comedy roast once reserved for celebrities is now available for your brand.” But it is no joke—it’s an actual service designed as a win-win for brands seeking brutally honest consumer insights and comedians who are suffering greatly as live venues have closed because of the COVID-19 pandemic. Humanaut is working with a pool of NYC standup comics who will mercilessly roast each brand. The agency will then create a sizzle video of the best material to share with the client and turn the comedians’ sick burns and insults into actionable marketing insights. The cost is $15,000. Integrated advertisement created by Humanaut, United States for Humanaut, within the category: Agency Self-Promo.
Humanaut Brand Roast
案例简介：Humanaut以为客户创建幽默的活动而闻名，这些活动讽刺了诸如公共服务公告之类的经典广告风格的严肃语气。它的最新位置直接吸引了品牌，其中创始人/首席创意总监David Littlejohn使用这种模仿方法宣布了该机构的最新服务产品: brand roasts。利特尔约翰指出: “一个真正的品牌是一个不会把自己看得太重的品牌。”当他开始向品牌经理恳求时，他接着讲述了Humanaut是如何将诚实提升到一个全新的水平的。“曾经为名人保留的喜剧烤肉现在已经为你的品牌提供了。” 但这不是开玩笑的 -- 这是一项真正的服务，旨在为那些寻求残酷诚实的消费者洞察力的品牌和喜剧演员提供双赢的服务，这些喜剧演员因新型冠状病毒肺炎大流行而现场场馆关闭而遭受巨大痛苦。Humanaut正在与一系列纽约市站立漫画合作，这些漫画将无情地烘烤每个品牌。然后，该机构将制作一个最好的素材的嘶嘶视频，与客户分享，并将喜剧演员生病的烧伤和侮辱转化为可行的营销见解。费用是15,000美元。美国Humanaut为Humanaut创建的综合广告，类别为: 代理商自我促销。
Humanaut Brand Roast
案例简介：Humanaut is known for creating humorous campaigns for clients that lampoon the serious tone of classic ad tropes such as public-service announcements. Its latest spot is a direct appeal to brands in which Founder/Chief Creative Director David Littlejohn uses this parody approach to announce the agency’s latest service offering: brand roasts. “An authentic brand is one that doesn’t take itself too seriously,” Littlejohn notes. As he begins his plea to brand managers, he then tells how Humanaut is bringing honesty to a whole new level. “The comedy roast once reserved for celebrities is now available for your brand.” But it is no joke—it’s an actual service designed as a win-win for brands seeking brutally honest consumer insights and comedians who are suffering greatly as live venues have closed because of the COVID-19 pandemic. Humanaut is working with a pool of NYC standup comics who will mercilessly roast each brand. The agency will then create a sizzle video of the best material to share with the client and turn the comedians’ sick burns and insults into actionable marketing insights. The cost is $15,000. Integrated advertisement created by Humanaut, United States for Humanaut, within the category: Agency Self-Promo.
Humanaut品牌烤肉
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Humanaut Brand Roast
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