Bed Sheet Billboards|短视频,户外|广告营销案例【ADGuider广告指南】

床单广告牌

案例简介：简要解释 Banco Caja Social 是哥伦比亚最大的银行之一，但今年我们为自己设定了一个新的目标: 我们的目的是通过将低收入家庭纳入银行系统来帮助他们进步。低收入家庭通常对成为银行体系的一部分不感兴趣，因为他们认为银行是给有钱的人准备的。在仔细观察我们的潜在客户后，我们注意到，巧合的是，他们的家都在山坡上,从高速公路和城市的不同地方可以看到洗衣线。这给了我们一个完美的平台来推广银行的储蓄账户计划: 通过将那里的平台改造成传统媒体不存在的新媒体, 以及一种新的收入形式。客户简报或目标在哥伦比亚，有数百万低收入家庭与银行系统没有关系，也没有金融教育。对许多家庭来说，现实是他们认为自己没有钱存钱，而且他们永远会很穷，我们想通过帮助他们来证明这一点这个家庭通过使用工具将他们带入银行系统来进步，这些工具教他们如何通过储蓄来改善他们的生活，并与他们分享不同的优势帐户结果我们创造了一个传统媒体不存在的新媒体。这个想法通过不同的媒体渠道为银行的理念和储蓄账户计划创造了巨大的曝光率，帮助通过社交媒体、新闻和娱乐网站培养良好的意愿。该行报告称，从未加入银行体系的新客户数量有所增加。最后，我们创造了一种新的广告方式。一种新的储蓄方式。一种新的银行业务方式，可以帮助那些最需要的人。鼓励这些社区的人们成为银行储蓄账户计划的一部分。相关性这些家庭的房子都在山边挨着，从高速公路和城市的不同地方可以看到洗衣线。这给了我们一个完美的平台来推广银行的储蓄账户计划: 通过将那里的平台变成我们的新媒体，以及他们的新收入形式。我们与接受的家庭协商，那些接受的家庭必须开一个储蓄账户，并像媒体所有者一样被支付到新账户，用于使用他们的露台。我们给了他们设计精美的床单，一边是漂亮的图案，另一边是银行的信息。每条信息都是个性化的，以反映家庭储蓄计划的意义。每次他们把衣服挂在那里，我们都有一个广告牌 (传统媒体不存在的地方)，他们得到了更多的储蓄。机密信息我们最大的结果是增加了银行的新客户，这些客户从未成为银行系统的一部分。在这些贫困社区，不到 1% 的居住在其中的人有银行账户。我们的目标不是在新闻中出现，而是在这些传统广告不存在、不关心新闻和社交媒体的社区开始对话, 我们的行动让人们互相交谈，邻居和邻居谈论银行储蓄账户计划。是的，我们确实让人们在社交媒体上谈论这个想法，并专门出版银行和货币，但这是有机的，不是付费媒体。我们灵魂的目的是点燃这些社区的对话，让他们能够更好地生活，把银行储蓄账户计划扔出去。最后，该银行报告称，在头两周，新客户数量为 11%。我们无法衡量在社区中创造了多少对话, 但是，从与哥伦比亚任何银行有关系的不到 1% 的人过渡到现在成为新客户的 11% 的人，因为我们改变了那里的信仰，也开始改变那里的邻居的信仰,它很大。

床单广告牌

案例简介：Brief Explanation Banco Caja Social is one of Colombian´s largest banks, But this year we set ourselves a new goal: our purpose was to help low income families progress by bringing them into the banking system. Low income families are usually not interested in being a part of the banking system, because they believe that banks are meant for people with money to spare.After looking closely at our potential clients we noticed that coincidentally their homes are all next to one another on the mountainside, and there laundry lines were visible from highways and different points of the city. This gave us a perfect platform to promote the bank´s Saving Account Plans: By transforming there terrace into a new media for us where traditional media doesn´t exist, and a new form of income for them. Client Brief Or Objective In Colombia there are millions low income families who have no relationship with the banking system and no financial education. The reality for many families is they believe they have no money to save and they will always be poor, we wanted to show them the contrary, by helping this families progress by bringing them into the banking system with tools that teach them and share with them the different advantages on how to improve their lives through a savings account Outcome We created a new media where traditional media doesn´t exist. The idea created a big exposure for the bank´s philosophy and there Saving Account Plans through different media channels, helping grow good will through social media, press and entertainment sites. The bank reported an increase in new clients that had never been part of the banking system. in the end we created a new way to advertise. A new way of saving. A new way of banking that helps those who need it the most. encouraging people around these neighborhoods to become part of the bank´s savings account plans. Relevancy This families homes are all next to one another on the mountain side, and there laundry lines were visible from highways and different points of the city. This gave us a perfect platform to promote the bank´s Saving Account Plans: By transforming there terrace into a new media for us , and a new form of income for them. We negotiated with the families and the ones that accepted had to open a savings account, and were paid into there new account for the usage of their terrace, just like a media owner.We gave them beautifully design bed sheets, on one side a beautiful pattern and on the other a message from the bank. Each message was personalize to reflect the gol of that families saving plan. Every time they hung there laundry we got a billboard (where traditional media doesn´t exist) and they got more savings. Confidential Information Our biggest results were increasing new clients for the bank that have never been part of the banking system. In these poor neighborhoods less than 1% of the people that live in them have a banking account. Our goal was not to come out in the news it was to start a conversation in these neighborhoods where traditional advertising does not exist and don’t care for news and social media, our action got people to talk to each other, neighbor to neighbor about the banks saving account plans. Yes we did get people to talk about the idea in social media and specialize publication on banking and money but this was organic it was not paid media. Our soul purpose was to ignite the conversation in these neighborhoods that they can better their life’s throw the banks saving account plans. In the end the bank reported in the first two weeks an 11% in new clients. We cant measure how many conversation where created in the neighborhoods, but passing from less than 1% of people that have a relationship with any bank in Colombia to 11% of people who now are new clients because we change there believes and there starting to change there neighbor’s believes, its big.