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救生员背包
案例简介：活动描述 我们救生背包，一种新型的背包，可以在意外发生时保护孩子们的安全，同时,教他们关于水安全以及在紧急情况下该做什么。受到 lifevests 中使用的相同技术的启发，设计了抵抗河流水流和每个孩子及其用品重量的材料, 这个背包可以让孩子漂浮，如果他们昏迷不醒，它也可以转动他们,让他或她自由地呼吸。 概要 哥伦比亚是一个拥有数百条河流的国家，这些河流被偏远丛林社区的儿童每天用来上学，使用不稳定和不安全的交通工具, 但是问题是河流是不可预测的，洪水没有预警就发生了。在过去的几年里，超过一千个试图去上学的孩子淹死了。我们的客户 Luki 是一种著名的水果小吃，总是出现在儿童饭盒和学校里，他向我们提出了一个帮助这些孩子的想法。 执行 救生员背包的设计和灵感来自救生衣中使用的相同技术，使用轻质材料来抵抗强烈的河流水流，颜色与河流的深棕色水形成对比。他们还接受了测试，以抵抗 5 到 12 岁儿童的体重和他们的用品，允许孩子漂浮，如果他们昏迷不醒，也可以让他们转身, 让他或她自由地呼吸。Lifesaver 背包也融入了反射材料的设计，反应光，内部干燥的包，学习用品, 一种加固顶部手柄，可以在一个孩子从水中被拉到船上的情况下用于水救援,防水口哨和缝在后面是心肺复苏术的说明。 战略 Luki 是一个一直担心儿童健康的品牌，拥有 100% 种天然水果小吃，可以在学校找到。该品牌的 2016 企业责任计划决定，他们希望通过创造一个可以防止溺水的想法来帮助偏远丛林社区的儿童利用河流上学。与哥伦比亚红十字会合作，我们开始在该国西部确定不同的丛林社区，据报道，那里有更多的人因意外的山洪爆发而溺水。我们确定了 12 个社区，人口约为 2000 名儿童，他们利用这条危险的河流上学，然后我们与红十字会一起制定了一个计划，用救生背包到达这个社区。 结果 与哥伦比亚红十字会合作，向 4 个不同的丛林社区捐赠了数百个背包: 塔帕拉尔、蒙吉多、圣何塞和洛斯佩雷亚。还有一个教育项目，影响了 2,000 多人，包括儿童和成人，教他们急救、心肺复苏术和在水紧急情况下该做什么。与哥伦比亚红十字会密切合作，我们正在确定其他社区。去接触更多救生背包。Luki 在超市和商店为那里的门廊进行促销，部分资金用于建造更多救生背包。新闻媒体获得了自由媒体的支持，这有助于提高销售，创造更多救命背包的促销理念。
救生员背包
案例简介：Campaign Description We The Lifesaver Backpack, a new type of backpack that can keep the children safe when the unexpected happens and at the same time, teach them about water safety and what to do in case of an emergency.Inspired by the same technology used in lifevests and designed with materials that resist river currents and the weight of each child and their supplies, this backpack allows the child to float and it’s also capable of turning them around if they fall unconscious, allowing him or her to breathe freely. Synopsis Colombia is a country with hundreds of rivers that are used everyday by children in remote jungle communities to get to school, using precarious and unsafe means of transport, but the problem is that rivers are unpredictable and flash floods happen without warning. In the last years more than a thousand children drowned trying to get to school. Our Client Luki, a famous fruit snack that is always present in children’s lunch boxes and schools, asked us for an idea to help these children. Execution The Lifesaver Backpacks were design and inspired by the same technology used in life vests, using light weight materials that resist strong river currents and colors that contrast against the dark brown water of the rivers. They were also tested to resist the weight of children from 5 to12 years old and their supplies, allowing the child to float and it’s also capable of turning them around if they fall unconscious, allowing him or her to breathe freely. The lifesaver Backpack has also integrated into the design reflecting materials that react to light, an internal dry bag for school supplies, a reinforce top handle that could be used for water rescues in the situation that a child is pulled out from the water into a boat, a waterproof whistle and stitch into the back are CPR instructions. Strategy Luki is a brand that has always worried about children's health and wellness with a full line up of 100% natural fruit snack that could be found in schools. The brand for its 2016 corporate responsibility plans, decided they wanted to help children in remote jungle communities that use rivers to get to school by creating an idea that could prevent drowning. In partnership with the Colombian Red Cross we started identifying different jungle communities in the west of the country where more drowning have been reported from unexpected flash floods. We identified 12 communities with a population of about two thousand children that use this dangerous rivers to get to school, we then device a plan with the Red Cross to reach this communities with the Lifesaver Backpack. Outcome In partnership with the Colombian Red Cross hundreds of back packs have been donated to 4 different jungle communities: Taparal, Munguido, San Jose and Los Perea. Also a educational program that impacted more than 2,000 people including children and adults teaching them first aid, CPR and and what to do in case of water emergencies. Working close with the Colombian Red Cross we are identifying other communities. To reach out with more Lifesaver Back packs. Luki has an on-going promotion in Supermarkets and stores for the porches of there product part of the money goes to the construction of more Lifesaver Back packs. The idea was also picked up by news media gaining free press that help the promo idea increasing sales that help create more Lifesaver Backpacks.
Lifesaver Backpack
案例简介：活动描述 我们救生背包，一种新型的背包，可以在意外发生时保护孩子们的安全，同时,教他们关于水安全以及在紧急情况下该做什么。受到 lifevests 中使用的相同技术的启发，设计了抵抗河流水流和每个孩子及其用品重量的材料, 这个背包可以让孩子漂浮，如果他们昏迷不醒，它也可以转动他们,让他或她自由地呼吸。 概要 哥伦比亚是一个拥有数百条河流的国家，这些河流被偏远丛林社区的儿童每天用来上学，使用不稳定和不安全的交通工具, 但是问题是河流是不可预测的，洪水没有预警就发生了。在过去的几年里，超过一千个试图去上学的孩子淹死了。我们的客户 Luki 是一种著名的水果小吃，总是出现在儿童饭盒和学校里，他向我们提出了一个帮助这些孩子的想法。 执行 救生员背包的设计和灵感来自救生衣中使用的相同技术，使用轻质材料来抵抗强烈的河流水流，颜色与河流的深棕色水形成对比。他们还接受了测试，以抵抗 5 到 12 岁儿童的体重和他们的用品，允许孩子漂浮，如果他们昏迷不醒，也可以让他们转身, 让他或她自由地呼吸。Lifesaver 背包也融入了反射材料的设计，反应光，内部干燥的包，学习用品, 一种加固顶部手柄，可以在一个孩子从水中被拉到船上的情况下用于水救援,防水口哨和缝在后面是心肺复苏术的说明。 战略 Luki 是一个一直担心儿童健康的品牌，拥有 100% 种天然水果小吃，可以在学校找到。该品牌的 2016 企业责任计划决定，他们希望通过创造一个可以防止溺水的想法来帮助偏远丛林社区的儿童利用河流上学。与哥伦比亚红十字会合作，我们开始在该国西部确定不同的丛林社区，据报道，那里有更多的人因意外的山洪爆发而溺水。我们确定了 12 个社区，人口约为 2000 名儿童，他们利用这条危险的河流上学，然后我们与红十字会一起制定了一个计划，用救生背包到达这个社区。 结果 与哥伦比亚红十字会合作，向 4 个不同的丛林社区捐赠了数百个背包: 塔帕拉尔、蒙吉多、圣何塞和洛斯佩雷亚。还有一个教育项目，影响了 2,000 多人，包括儿童和成人，教他们急救、心肺复苏术和在水紧急情况下该做什么。与哥伦比亚红十字会密切合作，我们正在确定其他社区。去接触更多救生背包。Luki 在超市和商店为那里的门廊进行促销，部分资金用于建造更多救生背包。新闻媒体获得了自由媒体的支持，这有助于提高销售，创造更多救命背包的促销理念。
Lifesaver Backpack
案例简介：Campaign Description We The Lifesaver Backpack, a new type of backpack that can keep the children safe when the unexpected happens and at the same time, teach them about water safety and what to do in case of an emergency.Inspired by the same technology used in lifevests and designed with materials that resist river currents and the weight of each child and their supplies, this backpack allows the child to float and it’s also capable of turning them around if they fall unconscious, allowing him or her to breathe freely. Synopsis Colombia is a country with hundreds of rivers that are used everyday by children in remote jungle communities to get to school, using precarious and unsafe means of transport, but the problem is that rivers are unpredictable and flash floods happen without warning. In the last years more than a thousand children drowned trying to get to school. Our Client Luki, a famous fruit snack that is always present in children’s lunch boxes and schools, asked us for an idea to help these children. Execution The Lifesaver Backpacks were design and inspired by the same technology used in life vests, using light weight materials that resist strong river currents and colors that contrast against the dark brown water of the rivers. They were also tested to resist the weight of children from 5 to12 years old and their supplies, allowing the child to float and it’s also capable of turning them around if they fall unconscious, allowing him or her to breathe freely. The lifesaver Backpack has also integrated into the design reflecting materials that react to light, an internal dry bag for school supplies, a reinforce top handle that could be used for water rescues in the situation that a child is pulled out from the water into a boat, a waterproof whistle and stitch into the back are CPR instructions. Strategy Luki is a brand that has always worried about children's health and wellness with a full line up of 100% natural fruit snack that could be found in schools. The brand for its 2016 corporate responsibility plans, decided they wanted to help children in remote jungle communities that use rivers to get to school by creating an idea that could prevent drowning. In partnership with the Colombian Red Cross we started identifying different jungle communities in the west of the country where more drowning have been reported from unexpected flash floods. We identified 12 communities with a population of about two thousand children that use this dangerous rivers to get to school, we then device a plan with the Red Cross to reach this communities with the Lifesaver Backpack. Outcome In partnership with the Colombian Red Cross hundreds of back packs have been donated to 4 different jungle communities: Taparal, Munguido, San Jose and Los Perea. Also a educational program that impacted more than 2,000 people including children and adults teaching them first aid, CPR and and what to do in case of water emergencies. Working close with the Colombian Red Cross we are identifying other communities. To reach out with more Lifesaver Back packs. Luki has an on-going promotion in Supermarkets and stores for the porches of there product part of the money goes to the construction of more Lifesaver Back packs. The idea was also picked up by news media gaining free press that help the promo idea increasing sales that help create more Lifesaver Backpacks.
救生员背包
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Lifesaver Backpack
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