New Year Teleport|海报/平面|广告营销案例【ADGuider广告指南】

新年传送

案例简介：在俄罗斯，人们早在新年前就开始互赠新年礼物。最常见的是酒精。阳狮加入了这个非正式的传统，并决定给他们的客户一瓶香槟。有一个警告: 尽管俄罗斯联邦法律禁止，但在工作中喝酒是完全可能的。根据俄罗斯联邦法律，禁止在工作场所消费酒精饮料。Pp "B" n.LC RF 第 81 条第 6 h.1 条与阳狮在一瞬间，你会发现自己在一个不受所有法律约束的领土上: 在比尔-塔维尔，在南沙群岛，在南极或西撒哈拉。每张照片都有被分配到拍摄地点的地理数据，这已经不是什么秘密了。我们认为黑进这个系统会很有趣。也就是说，改变地理位置，以便在没有规则和法律的地区。我们向客户交付了带有 QR 标签的瓶子，这些标签会导致网站。有了它，每个人都可以实时拍照，并通过新的地理数据发布在社交媒体上。因此，阳狮是最受欢迎的新年礼物 -- 酒精，你现在可以在这里喝，而不会违反规则和法律。当然，这只是一个技术上的笑话，可以绕过手续尽快开始庆祝新年。但同时，对于我们的合作伙伴、客户和同事来说，这也是新年的奇迹。 https://leo-teleport.gift

新年传送

案例简介：In Russia, people begin to give each other New Year's gifts long before the New Year. Most often it is alcohol. Publicis joined this unofficial tradition and decided to give a bottle of champagne to their clients. With one caveat: it is quite officially possible to drink at work, despite the prohibiting laws of the Russian Federation. Under the law of the Russian Federation to consume alcoholic beverages in the workplace is prohibited. pp "B" n. 6 h. 1 of article 81 of the LC RF Together with Publicis in an instant you will find yourself in a territory free from all laws: in Bir-Tawil, on the Spratly Island, in the Antarctic or Western Sahara. It is no secret that each photo has geodata which assigned to the place where it was taken. And we thought it would be interesting to hack this system. Namely, change geolocation in order to be in a territory without rules and laws. We delivered to our clients bottles with QR-tags that lead to the site. With it, everyone can take a photo in real time and post it on social media with new geodata. Thus, Publicis made the most desirable New Year's gift - alcohol, which you can drink here and now, without breaking the rules and laws. Of course, this is just a technological joke to start celebrating the New Year as soon as possible bypassing the formalities. But at the same time, it’s a New Year’s miracle for our partners, clients and colleagues. https://leo-teleport.gift