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# 颜色希望
案例简介:在莫斯科最大新型冠状病毒肺炎医院,医护人员不得不穿着医用工作服和口罩工作,这使得他们完全无法辨认。为了相互识别,他们想出了一个解决方案: 红色代表医生,黄色代表护士。 奥迪俄罗斯和利奥·伯内特莫斯科发现了这一事实,并决定向所有医务人员致谢。奥迪改变了他们的标志的颜色,成为志愿者品牌。他们提供了自己的车队,COVID医院的任何医务人员都可以使用。 奥迪呼吁该国及其他地区的所有品牌支持这一运动,更改其徽标并为医务人员提供任何可能的帮助。 任何对社会负责的品牌或公司都可以采用 # coloursofhope运动。借助此颜色代码,任何医务人员都可以在社交媒体上找到愿意提供帮助的品牌。
# 颜色希望
案例简介:In the biggest COVID-19 hospital in Moscow, paramedics have to work in medical overalls and masks, which makes them completely unrecognisable. To identificate each other, they come up with a solution: red for doctors, yellow for nurses. Audi Russia and Leo Burnett Moscow found that fact and decided to make acknowledgment to all medical workers. Audi changed the colors of their logo and became a volunteer brand. They provided their car fleet which could be used by any medical worker from COVID hospital. Audi calls up all brands in the country and beyond to support this movement, change their logo and provide medical workers with any possible help. This movement #coloursofhope could be adopted by any socially responsible brand or company. With the help of this colour code any medical worker could find brands in social media that are ready to help.
#coloursofhope
案例简介:在莫斯科最大新型冠状病毒肺炎医院,医护人员不得不穿着医用工作服和口罩工作,这使得他们完全无法辨认。为了相互识别,他们想出了一个解决方案: 红色代表医生,黄色代表护士。 奥迪俄罗斯和利奥·伯内特莫斯科发现了这一事实,并决定向所有医务人员致谢。奥迪改变了他们的标志的颜色,成为志愿者品牌。他们提供了自己的车队,COVID医院的任何医务人员都可以使用。 奥迪呼吁该国及其他地区的所有品牌支持这一运动,更改其徽标并为医务人员提供任何可能的帮助。 任何对社会负责的品牌或公司都可以采用 # coloursofhope运动。借助此颜色代码,任何医务人员都可以在社交媒体上找到愿意提供帮助的品牌。
#coloursofhope
案例简介:In the biggest COVID-19 hospital in Moscow, paramedics have to work in medical overalls and masks, which makes them completely unrecognisable. To identificate each other, they come up with a solution: red for doctors, yellow for nurses. Audi Russia and Leo Burnett Moscow found that fact and decided to make acknowledgment to all medical workers. Audi changed the colors of their logo and became a volunteer brand. They provided their car fleet which could be used by any medical worker from COVID hospital. Audi calls up all brands in the country and beyond to support this movement, change their logo and provide medical workers with any possible help. This movement #coloursofhope could be adopted by any socially responsible brand or company. With the help of this colour code any medical worker could find brands in social media that are ready to help.
# 颜色希望
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#coloursofhope
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