营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    # 颜色希望

    案例简介:在莫斯科最大新型冠状病毒肺炎医院,医护人员不得不穿着医用工作服和口罩工作,这使得他们完全无法辨认。为了相互识别,他们想出了一个解决方案: 红色代表医生,黄色代表护士。 奥迪俄罗斯和利奥·伯内特莫斯科发现了这一事实,并决定向所有医务人员致谢。奥迪改变了他们的标志的颜色,成为志愿者品牌。他们提供了自己的车队,COVID医院的任何医务人员都可以使用。 奥迪呼吁该国及其他地区的所有品牌支持这一运动,更改其徽标并为医务人员提供任何可能的帮助。 任何对社会负责的品牌或公司都可以采用 # coloursofhope运动。借助此颜色代码,任何医务人员都可以在社交媒体上找到愿意提供帮助的品牌。

    # 颜色希望

    案例简介:In the biggest COVID-19 hospital in Moscow, paramedics have to work in medical overalls and masks, which makes them completely unrecognisable. To identificate each other, they come up with a solution: red for doctors, yellow for nurses. Audi Russia and Leo Burnett Moscow found that fact and decided to make acknowledgment to all medical workers. Audi changed the colors of their logo and became a volunteer brand. They provided their car fleet which could be used by any medical worker from COVID hospital. Audi calls up all brands in the country and beyond to support this movement, change their logo and provide medical workers with any possible help. This movement #coloursofhope could be adopted by any socially responsible brand or company. With the help of this colour code any medical worker could find brands in social media that are ready to help.

    #coloursofhope

    案例简介:在莫斯科最大新型冠状病毒肺炎医院,医护人员不得不穿着医用工作服和口罩工作,这使得他们完全无法辨认。为了相互识别,他们想出了一个解决方案: 红色代表医生,黄色代表护士。 奥迪俄罗斯和利奥·伯内特莫斯科发现了这一事实,并决定向所有医务人员致谢。奥迪改变了他们的标志的颜色,成为志愿者品牌。他们提供了自己的车队,COVID医院的任何医务人员都可以使用。 奥迪呼吁该国及其他地区的所有品牌支持这一运动,更改其徽标并为医务人员提供任何可能的帮助。 任何对社会负责的品牌或公司都可以采用 # coloursofhope运动。借助此颜色代码,任何医务人员都可以在社交媒体上找到愿意提供帮助的品牌。

    #coloursofhope

    案例简介:In the biggest COVID-19 hospital in Moscow, paramedics have to work in medical overalls and masks, which makes them completely unrecognisable. To identificate each other, they come up with a solution: red for doctors, yellow for nurses. Audi Russia and Leo Burnett Moscow found that fact and decided to make acknowledgment to all medical workers. Audi changed the colors of their logo and became a volunteer brand. They provided their car fleet which could be used by any medical worker from COVID hospital. Audi calls up all brands in the country and beyond to support this movement, change their logo and provide medical workers with any possible help. This movement #coloursofhope could be adopted by any socially responsible brand or company. With the help of this colour code any medical worker could find brands in social media that are ready to help.

    # 颜色希望

    暂无简介

    #coloursofhope

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入