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格列佛
案例简介：使亚麻纤维结霜清新的神话洗衣液在俄罗斯市场上有着悠久的历史，它的象征莫伊多迪尔是我们每个人从小就熟悉的。如果有一个传奇品牌，神话可以被称为这样。正是这一点影响了新神话运动主题的选择。 作者选择了小人国拍摄的众所周知的格列佛形象，展示了如果格列佛用神话来洗衣服会发生什么。他衬衫的气味将会是真正的冬季新鲜，以至于小人国会在夏天使用巨人来吸引雪: 有些人像雪山一样滑下衬衫，有些人创造雪天使，而另一些人只是四处漫步，享受冬天的新鲜空气。
格列佛
案例简介：The Myth laundry detergent, which makes linen frosty fresh, has a longstanding history in the Russian market and its symbol, Moydodyr, is familiar to each one of us since childhood. If ever there was a legendary brand, Myth can rightfully be called so. It is precisely this that has influenced the choice of theme for the new Myth campaign. Having chosen the well-known image of Gulliver captured by Lilliputians, the authors showed what would happen if Gulliver used Myth to wash his clothes. The scent of his shirt would be truly winter fresh, so much so that the Lilliputians would use the giant for snow attractions during the summer: some are sliding down the shirt as if it was a snow hill, some are creating snow angels, while others just stroll around, enjoying the fresh winter air.
Gulliver
案例简介：使亚麻纤维结霜清新的神话洗衣液在俄罗斯市场上有着悠久的历史，它的象征莫伊多迪尔是我们每个人从小就熟悉的。如果有一个传奇品牌，神话可以被称为这样。正是这一点影响了新神话运动主题的选择。 作者选择了小人国拍摄的众所周知的格列佛形象，展示了如果格列佛用神话来洗衣服会发生什么。他衬衫的气味将会是真正的冬季新鲜，以至于小人国会在夏天使用巨人来吸引雪: 有些人像雪山一样滑下衬衫，有些人创造雪天使，而另一些人只是四处漫步，享受冬天的新鲜空气。
Gulliver
案例简介：The Myth laundry detergent, which makes linen frosty fresh, has a longstanding history in the Russian market and its symbol, Moydodyr, is familiar to each one of us since childhood. If ever there was a legendary brand, Myth can rightfully be called so. It is precisely this that has influenced the choice of theme for the new Myth campaign. Having chosen the well-known image of Gulliver captured by Lilliputians, the authors showed what would happen if Gulliver used Myth to wash his clothes. The scent of his shirt would be truly winter fresh, so much so that the Lilliputians would use the giant for snow attractions during the summer: some are sliding down the shirt as if it was a snow hill, some are creating snow angels, while others just stroll around, enjoying the fresh winter air.
格列佛
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