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坎斯克狮子2021
案例简介：欧洲正在经历大流行，戛纳雄狮将有史以来第一次在网上举行。在俄罗斯，情况有所不同: 检疫被解除，他们有自己的 “戛纳” -- 一个西伯利亚小城市坎斯克，俄语中的名字听起来类似于法语。(kannskiy festival') = (kanskiy festival') 莫斯科里奥·伯内特 (Leo Burnett Moscow) 决定利用一个独特的机会，举行Kansk Lions。一切都始于戛纳电影节的预测。对于Leo Burnett来说，这是一个长达数十年的传统，参与者银行 (具有高度的准确性)，其工作将在每个行业趋势中获得最多的奖项。获胜者将获得下一届戛纳狮子节的门票。利奥·伯内特·莫斯科 (Leo Burnett Moscow) 预测，全球十大创意总监将是: 布鲁诺·贝尔泰利、马蒂亚斯·斯佩特根斯、亚历山大·席尔、大卫·卢巴尔、潘乔·卡西斯、保罗·陈、约尔格·里奥米、格雷格·哈恩、爱德华多·马克斯、弗雷德里克·列夫隆。他们相信他们的案件将获得最多的狮子，并邀请这些参与者参加专门为他们组织的Kansk Lions，以共同和离线庆祝奖项。“希望我们的赌注能赢得胜利，并加入我们的坎斯克狮子队。但无论如何，香槟和牡蛎不会被浪费，” 莫斯科利奥·伯内特的创意团队说。“你会赌谁？”俄罗斯利奥·伯内特为利奥·伯内特创作的综合广告，类别为: 代理自我促销。
坎斯克狮子2021
案例简介：Europe is struggling through the pandemic, and the Cannes Lions will be held online for the first time in history. In Russia, things are different: quarantine is lifted and they have their own "Cannes" — a small Siberian city of Kansk, whose name in Russian sounds similar to the French one. (kannskiy festival’) = (kanskiy festival’) Leo Burnett Moscow decided to take advantage of a unique opportunity and hold the Kansk Lions. It all starts with the Cannes Predictions. This is a decades-long tradition for Leo Burnett where participants bank (with a high degree of accuracy) on which work will win the most awards per industry trends. The winner gets a ticket to the next Cannes Lions Festival. Leo Burnett Moscow predicts the top 10 creative directors of the world will be: Bruno Bertelli, Matthias Spaetgens, Alexander Schill, David Lubars, Pancho Cassis, Paul Chan, Jorg Riommi, Greg Hahn, Eduardo Marques, Frederic Levron. They believe that theirs cases will get the biggest amount of Lions and have invited these participants to the Kansk Lions — organized specially for them — to celebrate awards together and offline. "Hopefully our bets will win and join us at the Kansk Lions. But in any case, champagne and oysters will not be wasted,” says creative team at Leo Burnett Moscow. “And who would you bet on?" Integrated advertisement created by Leo Burnett, Russia for Leo Burnett, within the category: Agency Self-Promo.
Kansk Lions 2021
案例简介：欧洲正在经历大流行，戛纳雄狮将有史以来第一次在网上举行。在俄罗斯，情况有所不同: 检疫被解除，他们有自己的 “戛纳” -- 一个西伯利亚小城市坎斯克，俄语中的名字听起来类似于法语。(kannskiy festival') = (kanskiy festival') 莫斯科里奥·伯内特 (Leo Burnett Moscow) 决定利用一个独特的机会，举行Kansk Lions。一切都始于戛纳电影节的预测。对于Leo Burnett来说，这是一个长达数十年的传统，参与者银行 (具有高度的准确性)，其工作将在每个行业趋势中获得最多的奖项。获胜者将获得下一届戛纳狮子节的门票。利奥·伯内特·莫斯科 (Leo Burnett Moscow) 预测，全球十大创意总监将是: 布鲁诺·贝尔泰利、马蒂亚斯·斯佩特根斯、亚历山大·席尔、大卫·卢巴尔、潘乔·卡西斯、保罗·陈、约尔格·里奥米、格雷格·哈恩、爱德华多·马克斯、弗雷德里克·列夫隆。他们相信他们的案件将获得最多的狮子，并邀请这些参与者参加专门为他们组织的Kansk Lions，以共同和离线庆祝奖项。“希望我们的赌注能赢得胜利，并加入我们的坎斯克狮子队。但无论如何，香槟和牡蛎不会被浪费，” 莫斯科利奥·伯内特的创意团队说。“你会赌谁？”俄罗斯利奥·伯内特为利奥·伯内特创作的综合广告，类别为: 代理自我促销。
Kansk Lions 2021
案例简介：Europe is struggling through the pandemic, and the Cannes Lions will be held online for the first time in history. In Russia, things are different: quarantine is lifted and they have their own "Cannes" — a small Siberian city of Kansk, whose name in Russian sounds similar to the French one. (kannskiy festival’) = (kanskiy festival’) Leo Burnett Moscow decided to take advantage of a unique opportunity and hold the Kansk Lions. It all starts with the Cannes Predictions. This is a decades-long tradition for Leo Burnett where participants bank (with a high degree of accuracy) on which work will win the most awards per industry trends. The winner gets a ticket to the next Cannes Lions Festival. Leo Burnett Moscow predicts the top 10 creative directors of the world will be: Bruno Bertelli, Matthias Spaetgens, Alexander Schill, David Lubars, Pancho Cassis, Paul Chan, Jorg Riommi, Greg Hahn, Eduardo Marques, Frederic Levron. They believe that theirs cases will get the biggest amount of Lions and have invited these participants to the Kansk Lions — organized specially for them — to celebrate awards together and offline. "Hopefully our bets will win and join us at the Kansk Lions. But in any case, champagne and oysters will not be wasted,” says creative team at Leo Burnett Moscow. “And who would you bet on?" Integrated advertisement created by Leo Burnett, Russia for Leo Burnett, within the category: Agency Self-Promo.
坎斯克狮子2021
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Kansk Lions 2021
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