As a sponsor of the Edmonton Oilers, Fountain Tire is sharing fans’ passion for their team with their latest campaign from FCB Canada – Fountain Tire FanBods. Instead of painting your own body in support of the Edmonton Oilers, Fountain Tire employees have donated their own bodies to the fans, allowing them to type and send the Oilers a message of love and support this season using their own naked pride and chests.Just like body painting you’d find on fans in the stands, real Fountain Tire employees have painted individual letters on their bodies, creating the first ever font made of fans. Fans can go online toFountainTireFanBods.com, where they can create their own cheer to support their hometown heroes using the custom FanBods alphabet.The campaign includes TV running during Oilers hockey games, online video and a live in-game activation where the FanBods will spell out audience cheers in real-time. Everything drives to FountainTireFanbods.com where fans can create their customized cheer using the FanBods alphabet, then share a gif directly with the Oilers via Twitter, Facebook and Instagram.CreditsFCB:Tyler Turnbull – CEO FCB CanadaChris Perron – VP, Managing DirectorShelley Brown – Chief Strategy OfficerEryn LeMesurier – Planning DirectorJohn Pace – Group Account DirectorChris Flynn – Account ExecutiveNancy Crimi-Lamanna – Chief Creative OfficerMatt Antonello – Group Creative DirectorElma Karabegovic – Senior Art DirectorDerek Silveira – Senior CopywriterJana Desjardins – ProducerAdrian Bailon – Project ManagerJenna Yim – VP, Solutions Strategy & Customer ExperienceMaia Spetter – Senior Project ManagerMadara Ranawake – Director of TechnologyRobert Blayney – Front End DeveloperClient:Kristi Dubeau – General Manager, MarketingDenise Gohl-Eacrett – Director, Brand and Customer ExperienceTracy Watters – Advertising SpecialistProduction:Brett Blackwell - DirectorMichael Corbiere - Executive ProducerCale McArthur - Line Producer, Joe MediaEditors/Photographers/Audio:Jon Garafolo – Editor, RadarScott Drucker – DOP, RadarBrian Noon - Freelance Editor at The EmpireDarren - Photographer - Bluefish StudiosALTER EGOPIRATE Toronto