Glad, looking to get Canadian consumers to like its brand of trash bags, has enlisted the help of the comedy duo, The Perlorian Brothers, to bring to life a character that emphasizes strength and caring.‘Big Lift’ focuses on the oft-unheralded trash bag category expert, one who deals with garbage on a daily basis and appreciates bags that don’t break or leak – the trash collector. The spot opens on a man stepping out of his house on his way to work, only to encounter his garbage man, standing at the end of his driveway.As orchestral music swells in the background, that the garbage collector isn’t just taking the bags and throwing them in the truck. Instead, he’s got one in each hand, and is heaving them above his head. It’s an unexpected workout from a man who fully trusts that these bags won’t break over his head.As the confused homeowner then slowly retreats back inside his house and watches from behind a curtain, the garbage man continues performing feats of strength, like arm curls, with the bags. The spot concludes with the garbage man proudly lying on the ground and embracing the Glad bag, accompanied by the tagline ‘Guaranteed Strong.’CreditsClient: Clorox Canada (Glad Canada) Vice President Marketing Clorox Canada: Matt Kohler Sr. Lead, Global Insights: Anna Conte Category Team Lead / Marketing Manager Glad: Ann Marie Cicuttini Brand Manager: Laura Fulton Sr. Lead Digital Marketing Manager/ Digital COE: Ariane FriesenAgency: FCB CanadaFCB TorontoChief Executive Officer: Tyler Turnbull Chief Creative Officer: Jeff Hilts Chief Creative Officer: Nancy Crimi-LamannaGroup Creative Director, Copywriter: Matt AntonelloGroup Creative Director, Art Director: Noel Fenn Producer: Christine MichalejkoChief Strategy Officer: Shelley BrownSr. Strategist: Shelagh HartfordVP Managing Director: Tracy LittleGroup Account Director: Blake ConnollyAccount Director: Melissa PaulinoProject Manager: Adrian BailonFCB MontrealCopywriter: Joël LetarteBroadcast Producer: Anick RozonAccount Director: Alexandra CandetAccount Coordinator: Caroline MorissetteProductionProduction Company: Soft CitizenDirectors: The Perlorian BrothersEditorial: School EditingEditor: Jon DevriesColourist: Clinton Homuth, Alter EgoFlame Artist: Marco Polsinelli, Fort YorkAudio: Vapor RMW