Canadians with Down syndrome are appealing to be the first humans to be added to the endangered species list, and the stars of the spots make a compelling argument for their protective status.In some countries like the US, there have been 30% fewer people born with Down syndrome than projected, and in a few countries, that number is approaching zero. Because of this, the Down syndrome community has less of a voice in the world today, resulting in a lack of housing, education and funding for a community that desperately needs support. The Canadian Down Syndrome Society (CDSS) is applying to the International Union for the Conservation of Nature (IUCN), the organization that manages the Red List of Threatened Species, to have people with Down syndrome become the first humans to ever be included, in an effort to advocate for similar kinds of funding, protections, government intervention and public awareness that species on the Endangered List receive.To promote the movement, the campaign includes a series of videos and print ads featuring people with Down syndrome representing endangered species. People dressed like lions, sea turtles, pandas and rhinos state their respective cases for their designation with lines like, “A lion can roar for help. I can only ask,” and “Just as fierce. Just as endangered.” The delivery is designed to raise awareness of the issues they face.The campaign was created pro-bono by Toronto-based agency FCB Canada.CreditsClient: Canadian Down Syndrome SocietyChair: Laura LaChanceVice Chair: Ed Casagrande Marketing & Communications Manager: Kristen HalpernGovernance Committee: Stewart MoffattBoard Member: Ben TarrCreative Agency: FCB Canada Chief Creative Officer: Nancy Crimi-Lamanna & Jeff HiltsGroup Creative Director: Andrew MacPheeSr. Art Director: Michael MorelliSr. Copywriter: Marty HoefkesArt Director: Cody SabatineCopywriter: Joseph VernuccioVP, Managing Director: Tracy LittleVP, Managing Director: Tim WelshGroup Account Director: Ravi SinghAccount Supervisor: Olivia SelbieAccount Executive: Alex KreincesAgency Producer: Katherine ForesterDirector of Project Management: Shandi HorovitchProject Manager: Elizabeth LaneChief Strategy Officer: Shelley BrownPlanning Director: Eryn LeMesurierResearch: Paul Gareau, Kantar Millward BrownPR: Shannon Stephaniuk, Glossy Lawyer: Adam Chamberlain, Environmental LawArticling Student: Chris Hummel Production Company: RadarDirector: Scott DruckerProducer: Katherine ForesterLine Producer: Sarah Kravetz Director of Photography: Scott Drucker & Chet TilokaniCamera Operator: Scott Drucker & Chet TilokaniEditing House: Saints EditorialEditor: Michael Ofori-Attah and Jason GrebskiTransfer Facility: The VanityColourist: Andrew ExworthOnline Facility: The VanityMusic House: Silent JoeMusic Track Director: Jody ColeroEngineer: John HurlbutComposer: Benjamin PinkertonAnimation: Michael MedeirosCostume Design: Lea Krpan & Nikola MilicWebsite design: Happiness SaigonMedia Agency: UM Canada