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介绍我们的新数字车辆报告
案例简介:当涉及到汽车问题时,司机只是接受技术人员的建议,几乎不知道问题或根本原因。这种方法往往导致缺乏透明度、信任和理解。技术人员处于电源位置,驾驶员没有掌握信息以做出明智的决定。当这种情况发生在低利率类别时,它会助长不信任,不允许建立品牌忠诚度。Fountain Tire是加拿大轮胎和汽车服务的领导者,希望通过推出新的免费数字车辆报告来改变驾驶员做出维修决策的方式。在喷泉轮胎,他们只是不告诉你你的车出了什么问题,他们向你展示你实际车的照片,非常详细地解释现在需要注意什么,什么不需要注意,为什么。电影广告由加拿大FCB为喷泉轮胎创建,类别: 汽车,专业服务。
介绍我们的新数字车辆报告
案例简介:When it comes to car problems, drivers simply take a technician’s advice with little to no knowledge of the issue or root cause. This approach often leads to a lack of transparency, trust, and understanding. The technician is in a power position and the driver is not armed with information to make an informed decision. When this happens in a low interest category, it fosters mistrust and does not allow for brand loyalty to be built. Fountain Tire, a leader in tire and automotive service in Canada, wants to change how drivers make decisions about repairs with the launch of their new complimentary Digital Vehicle Report. At Fountain Tire, they just don’t tell you what’s wrong with your car, they show you photographs of your actual car to explain, in great detail, what needs attention now, what doesn’t, and why. Film advertisement created by FCB, Canada for Fountain Tire, within the categories: Automotive, Professional Services.
Introducing our new Digital Vehicle Report
案例简介:当涉及到汽车问题时,司机只是接受技术人员的建议,几乎不知道问题或根本原因。这种方法往往导致缺乏透明度、信任和理解。技术人员处于电源位置,驾驶员没有掌握信息以做出明智的决定。当这种情况发生在低利率类别时,它会助长不信任,不允许建立品牌忠诚度。Fountain Tire是加拿大轮胎和汽车服务的领导者,希望通过推出新的免费数字车辆报告来改变驾驶员做出维修决策的方式。在喷泉轮胎,他们只是不告诉你你的车出了什么问题,他们向你展示你实际车的照片,非常详细地解释现在需要注意什么,什么不需要注意,为什么。电影广告由加拿大FCB为喷泉轮胎创建,类别: 汽车,专业服务。
Introducing our new Digital Vehicle Report
案例简介:When it comes to car problems, drivers simply take a technician’s advice with little to no knowledge of the issue or root cause. This approach often leads to a lack of transparency, trust, and understanding. The technician is in a power position and the driver is not armed with information to make an informed decision. When this happens in a low interest category, it fosters mistrust and does not allow for brand loyalty to be built. Fountain Tire, a leader in tire and automotive service in Canada, wants to change how drivers make decisions about repairs with the launch of their new complimentary Digital Vehicle Report. At Fountain Tire, they just don’t tell you what’s wrong with your car, they show you photographs of your actual car to explain, in great detail, what needs attention now, what doesn’t, and why. Film advertisement created by FCB, Canada for Fountain Tire, within the categories: Automotive, Professional Services.
介绍我们的新数字车辆报告
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Introducing our new Digital Vehicle Report
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