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假装
案例简介：喷泉轮胎最近发起了他们的秋季运动，重点是他们的数字车辆报告 (DVR)。《数字车辆报告》最初于2020年9月发布，是一项持续的工作，旨在向消费者宣传他们的车辆以及需要维修的原因。最初的活动重点是喷泉轮胎技术人员为您的车辆拍摄照片和视频，以帮助您了解现在需要关注的内容，不需要关注的内容以及原因。喷泉轮胎不仅会告诉您您的车辆发生了什么，而且还会向您展示。今年秋季运动背后的洞察力集中在驾驶员和机械师之间的信任上。驾驶员通常没有大量的汽车知识，因此他们唯一的选择就是按面值接受机械师的建议。问题是大多数加拿大人不懂机械师的语言。人们越不了解机械师的语言，他们就越不信任他们，因此驾驶员随后转向搜索和社交以揭开该类别的行话的神秘面纱。但是Fountain Tire的数字车辆报告教育，简化并将机械师的讲话和车辆行话纳入人们实际理解的术语。Fountain Tire的目标是在竞争对手的同时通过展示信任和透明度来增加考虑。加拿大FCB为喷泉轮胎制作的电影广告，类别为: 汽车。
假装
案例简介：Fountain Tire has recently launched their Fall campaign with a focus on their Digital Vehicle Report (DVR). Originally launched in September 2020, the Digital Vehicle Report is an ongoing effort to educate consumers about their vehicles and the reason for needed repairs. The original campaign focused on Fountain Tire technicians taking photos and videos of your vehicle to help you understand what needs attention now, what doesn’t, and why. Fountain Tire not only tells you what’s going on with your vehicle, but they show you. The insight behind this year’s fall campaign, centres on the perceived trust between drivers and mechanics. Drivers usually don’t have a ton of car knowledge, so their only option is to take their mechanic’s advice at face value. The problem though is that most Canadians don't understand the language of mechanic. And the less people understand mechanic speak, the less they trust them, so drivers then turn to search and social to demystify the jargon of the category. But Fountain Tire's Digital Vehicle Report educates, simplifies, and puts mechanic speak and vehicle lingo into terms people actually understand. Fountain Tire’s goal is to increase consideration by demonstrating trust and transparency while depositioning the competition. Film advertisement created by FCB, Canada for Fountain Tire, within the category: Automotive.
Faking It
案例简介：喷泉轮胎最近发起了他们的秋季运动，重点是他们的数字车辆报告 (DVR)。《数字车辆报告》最初于2020年9月发布，是一项持续的工作，旨在向消费者宣传他们的车辆以及需要维修的原因。最初的活动重点是喷泉轮胎技术人员为您的车辆拍摄照片和视频，以帮助您了解现在需要关注的内容，不需要关注的内容以及原因。喷泉轮胎不仅会告诉您您的车辆发生了什么，而且还会向您展示。今年秋季运动背后的洞察力集中在驾驶员和机械师之间的信任上。驾驶员通常没有大量的汽车知识，因此他们唯一的选择就是按面值接受机械师的建议。问题是大多数加拿大人不懂机械师的语言。人们越不了解机械师的语言，他们就越不信任他们，因此驾驶员随后转向搜索和社交以揭开该类别的行话的神秘面纱。但是Fountain Tire的数字车辆报告教育，简化并将机械师的讲话和车辆行话纳入人们实际理解的术语。Fountain Tire的目标是在竞争对手的同时通过展示信任和透明度来增加考虑。加拿大FCB为喷泉轮胎制作的电影广告，类别为: 汽车。
Faking It
案例简介：Fountain Tire has recently launched their Fall campaign with a focus on their Digital Vehicle Report (DVR). Originally launched in September 2020, the Digital Vehicle Report is an ongoing effort to educate consumers about their vehicles and the reason for needed repairs. The original campaign focused on Fountain Tire technicians taking photos and videos of your vehicle to help you understand what needs attention now, what doesn’t, and why. Fountain Tire not only tells you what’s going on with your vehicle, but they show you. The insight behind this year’s fall campaign, centres on the perceived trust between drivers and mechanics. Drivers usually don’t have a ton of car knowledge, so their only option is to take their mechanic’s advice at face value. The problem though is that most Canadians don't understand the language of mechanic. And the less people understand mechanic speak, the less they trust them, so drivers then turn to search and social to demystify the jargon of the category. But Fountain Tire's Digital Vehicle Report educates, simplifies, and puts mechanic speak and vehicle lingo into terms people actually understand. Fountain Tire’s goal is to increase consideration by demonstrating trust and transparency while depositioning the competition. Film advertisement created by FCB, Canada for Fountain Tire, within the category: Automotive.
假装
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