案例简介：今天，吉米·约翰 (Jimmy John's) 宣布了 “区域内的家” 竞赛，该竞赛将为吉米·约翰 (Jimmy John) 的超级粉丝提供一个送货区的家，这样他们最终就可以得到一个怪异的快速和怪异的新鲜三明治。这项竞赛和全国活动是与WorkInProgress代理商合作创建的，紧随该公司承诺仅在其每家商店 (“三明治送货区”) 的五分钟内送货，以最大限度地提高新鲜度。 吉米·约翰 (Jimmy John) 的粉丝居住在全国各地的2,800个三明治递送区之外，将有资格参加 “区域中的家” 比赛。获胜者将根据书面参赛作品进行选择，将赢得最高250,000美元，用于在获胜者选择的吉米·约翰 (Jimmy John) 交付区内购买新房。比赛将从8月12日到2019年10月4日。 首席营销官约翰·希亚 (John Shea) 说: “在吉米·约翰 (Jimmy John's)，我们致力于Freaky Fast和Freaky Fresh。”“虽然这意味着我们不能把三明治送到我们送货区以外的客户手中，但我们可以把我们的客户送到我们的三明治上。” 在2月，吉米·约翰 (Jimmy John's) 是第一家宣布永远不会授权Uber Eats，DoorDash和Grubhub等第三方聚合器提供三明治的连锁店，因为这些服务不符合吉米·约翰 (Jimmy John) 关于高效，可靠和负担得起的交付的高标准。虽然130亿美元的第三方食品配送市场正在增长，但35% 的顾客表示，他们在配送方面遇到了问题，76% 认为餐厅对这些错误负有部分责任。 谢伊说: “我们一直比任何其他送货服务更快、更新鲜、更有价值。”“通过我们的家在区域竞赛，我们期待着奖励我们的一位客户有机会进入交付区，这样他们就可以体验吉米·约翰提供的服务。我们致力于证明我们是世界上最热情的三明治公司。“ “区域内的家” 比赛得到了全国广告活动的支持，该活动显示了吉米·约翰 (Jimmy John) 的粉丝们为了获得珍贵的三明治而将竭尽全力。在其中一个广告中，吉米·约翰 (Jimmy John) 的送货员骑车到一间有白色栅栏的房子里，将订单交给一对看上去相当紧张的夫妇。妻子抢走袋子后不久，房子的正面就平坦了-这只是一个立面，因此一家人有资格在该区域内送货。一位叙述者指出: “吉米·约翰只在商店的五分钟内送货，以最大限度地提高新鲜度。”“这很好，除非你不住在吉米·约翰的五分钟内。” 他接着宣布，吉米·约翰正在给某人买一套在吉米·约翰送货区的房子，以及如何参加比赛。另外两次处决显示，兴奋的家庭搬进了他们的新家，提供了更多的比赛细节，并指导观众阅读广告的细则，同时向他们保证这笔房屋交易是合法的。为什么？“因为三明治。” “吉米·约翰 (Jimmy John) 宁愿给某人买房子，也不愿给他们送一个不新鲜的三明治，” WIP的Partner_Creative马特·塔尔伯特 (Matt Talbot) 说。“如果这不是对快速和新鲜的承诺，我不知道这是什么。” 该活动得到了一项从8月19日开始的国家媒体计划的支持，该计划包括在30多个电视网络和有线频道 (ABC，CBS，NBC，FX，a & E，TBS，Bravo，Food，ESPN) 上进行购买以及社交和数字网站，包括: Facebook，Instagram，YouTube，还有葫芦。 对于已经居住在送货区内的客户，吉米·约翰 (Jimmy John's) 还将进行抽奖活动，其中五名获奖者将获得免费三明治和一年的免费送货服务。

案例简介：Today, Jimmy John’s announced the “Home in the Zone” Contest, which will give one Jimmy John’s superfan a home in a delivery zone so they can finally get a Freaky Fast and Freaky Fresh sandwich delivered. The Contest and national campaign, created in partnership with agency WorkInProgress, come on the heels of the company’s commitment to only deliver within five minutes of each of its stores—the “Sandwich Delivery Zone”—in order to maximize freshness. Jimmy John’s fans who live outside any of its 2,800+ Sandwich Delivery Zones across the country will be eligible to enter the “Home in the Zone” Contest. The winner, who will be selected based on a written entry, will win up to $250,000 towards the purchase of a new home inside a Jimmy John’s Delivery Zone of the winner’s choice. The Contest will run from August 12th through October 4th, 2019. “At Jimmy John’s, we’re committed to Freaky Fast and Freaky Fresh,” said Chief Marketing Officer, John Shea. “While that means we can’t deliver sandwiches to our customers who live outside of our Delivery Zones, we can deliver our customers to our sandwiches.” In February, Jimmy John’s was the first chain to declare that it would never authorize third-party aggregators such as Uber Eats, DoorDash, and Grubhub to deliver its sandwiches, since those services don’t meet Jimmy John’s high standards for efficient, reliable, and affordable delivery. While the $13 billion third-party food-delivery market is growing, 35% of customers say they have experienced a problem with deliveries, and 76% hold the restaurant partially responsible for those errors. “We’re consistently faster, fresher, and a better value than any other delivery service,” said Shea. “With our Home in the Zone Contest, we’re looking forward to rewarding one of our customers with the opportunity to move into a Delivery Zone so they can experience the service that Jimmy John’s offers. We’re dedicated to proving that we’re the most passionate sandwich company in the world.” The “Home in the Zone” Contest is supported by a national advertising campaign, which shows the great lengths Jimmy John’s fans will go to in order to get their hands on a prized sandwich. In one of the ads, a Jimmy John’s delivery person bikes up to a house with a white picket fence to hand-off an order to a rather nervous-looking couple. Shortly after the wife snatches the bag, the front of the house falls flat—it’s merely a façade so the family can qualify for delivery within the zone. “Jimmy John’s only delivers within five minutes of their stores to maximize freshness,” a narrator notes. “Which is great, unless you don’t live within five minutes of a Jimmy John’s.” He goes on to announce that Jimmy John’s is buying someone a house in a Jimmy John’s delivery zone, and how to enter the contest. Two additional executions show the excited family moving into their new home, provide more contest details, and direct viewers to read the commercial’s fine print, while assuring them this house deal is legit. Why? “Because sandwich.” “Jimmy John’s would rather buy someone a house than deliver them a not-fresh sandwich,” said Partner_Creative at WIP, Matt Talbot. “If that isn’t a commitment to being Freaky Fast and Freaky Fresh, I don’t know what is.” The campaign is backed by a national media plan beginning on August 19th that includes buys on more than 30 TV networks and cable channels (ABC, CBS, NBC, FX, A&E, TBS, Bravo, Food, ESPN) along with social and digital sites, including: Facebook, Instagram, YouTube, and Hulu. For customers who already live inside a Delivery Zone, Jimmy John’s will also be running a Sweepstakes where five winners will receive free sandwiches and free delivery for one year.

假屋 | Fake House

案例简介：今天，吉米·约翰 (Jimmy John's) 宣布了 “区域内的家” 竞赛，该竞赛将为吉米·约翰 (Jimmy John) 的超级粉丝提供一个送货区的家，这样他们最终就可以得到一个怪异的快速和怪异的新鲜三明治。这项竞赛和全国活动是与WorkInProgress代理商合作创建的，紧随该公司承诺仅在其每家商店 (“三明治送货区”) 的五分钟内送货，以最大限度地提高新鲜度。 吉米·约翰 (Jimmy John) 的粉丝居住在全国各地的2,800个三明治递送区之外，将有资格参加 “区域中的家” 比赛。获胜者将根据书面参赛作品进行选择，将赢得最高250,000美元，用于在获胜者选择的吉米·约翰 (Jimmy John) 交付区内购买新房。比赛将从8月12日到2019年10月4日。 首席营销官约翰·希亚 (John Shea) 说: “在吉米·约翰 (Jimmy John's)，我们致力于Freaky Fast和Freaky Fresh。”“虽然这意味着我们不能把三明治送到我们送货区以外的客户手中，但我们可以把我们的客户送到我们的三明治上。” 在2月，吉米·约翰 (Jimmy John's) 是第一家宣布永远不会授权Uber Eats，DoorDash和Grubhub等第三方聚合器提供三明治的连锁店，因为这些服务不符合吉米·约翰 (Jimmy John) 关于高效，可靠和负担得起的交付的高标准。虽然130亿美元的第三方食品配送市场正在增长，但35% 的顾客表示，他们在配送方面遇到了问题，76% 认为餐厅对这些错误负有部分责任。 谢伊说: “我们一直比任何其他送货服务更快、更新鲜、更有价值。”“通过我们的家在区域竞赛，我们期待着奖励我们的一位客户有机会进入交付区，这样他们就可以体验吉米·约翰提供的服务。我们致力于证明我们是世界上最热情的三明治公司。“ “区域内的家” 比赛得到了全国广告活动的支持，该活动显示了吉米·约翰 (Jimmy John) 的粉丝们为了获得珍贵的三明治而将竭尽全力。在其中一个广告中，吉米·约翰 (Jimmy John) 的送货员骑车到一间有白色栅栏的房子里，将订单交给一对看上去相当紧张的夫妇。妻子抢走袋子后不久，房子的正面就平坦了-这只是一个立面，因此一家人有资格在该区域内送货。一位叙述者指出: “吉米·约翰只在商店的五分钟内送货，以最大限度地提高新鲜度。”“这很好，除非你不住在吉米·约翰的五分钟内。” 他接着宣布，吉米·约翰正在给某人买一套在吉米·约翰送货区的房子，以及如何参加比赛。另外两次处决显示，兴奋的家庭搬进了他们的新家，提供了更多的比赛细节，并指导观众阅读广告的细则，同时向他们保证这笔房屋交易是合法的。为什么？“因为三明治。” “吉米·约翰 (Jimmy John) 宁愿给某人买房子，也不愿给他们送一个不新鲜的三明治，” WIP的Partner_Creative马特·塔尔伯特 (Matt Talbot) 说。“如果这不是对快速和新鲜的承诺，我不知道这是什么。” 该活动得到了一项从8月19日开始的国家媒体计划的支持，该计划包括在30多个电视网络和有线频道 (ABC，CBS，NBC，FX，a & E，TBS，Bravo，Food，ESPN) 上进行购买以及社交和数字网站，包括: Facebook，Instagram，YouTube，还有葫芦。 对于已经居住在送货区内的客户，吉米·约翰 (Jimmy John's) 还将进行抽奖活动，其中五名获奖者将获得免费三明治和一年的免费送货服务。

假屋 | Fake House

案例简介：Today, Jimmy John’s announced the “Home in the Zone” Contest, which will give one Jimmy John’s superfan a home in a delivery zone so they can finally get a Freaky Fast and Freaky Fresh sandwich delivered. The Contest and national campaign, created in partnership with agency WorkInProgress, come on the heels of the company’s commitment to only deliver within five minutes of each of its stores—the “Sandwich Delivery Zone”—in order to maximize freshness. Jimmy John’s fans who live outside any of its 2,800+ Sandwich Delivery Zones across the country will be eligible to enter the “Home in the Zone” Contest. The winner, who will be selected based on a written entry, will win up to $250,000 towards the purchase of a new home inside a Jimmy John’s Delivery Zone of the winner’s choice. The Contest will run from August 12th through October 4th, 2019. “At Jimmy John’s, we’re committed to Freaky Fast and Freaky Fresh,” said Chief Marketing Officer, John Shea. “While that means we can’t deliver sandwiches to our customers who live outside of our Delivery Zones, we can deliver our customers to our sandwiches.” In February, Jimmy John’s was the first chain to declare that it would never authorize third-party aggregators such as Uber Eats, DoorDash, and Grubhub to deliver its sandwiches, since those services don’t meet Jimmy John’s high standards for efficient, reliable, and affordable delivery. While the $13 billion third-party food-delivery market is growing, 35% of customers say they have experienced a problem with deliveries, and 76% hold the restaurant partially responsible for those errors. “We’re consistently faster, fresher, and a better value than any other delivery service,” said Shea. “With our Home in the Zone Contest, we’re looking forward to rewarding one of our customers with the opportunity to move into a Delivery Zone so they can experience the service that Jimmy John’s offers. We’re dedicated to proving that we’re the most passionate sandwich company in the world.” The “Home in the Zone” Contest is supported by a national advertising campaign, which shows the great lengths Jimmy John’s fans will go to in order to get their hands on a prized sandwich. In one of the ads, a Jimmy John’s delivery person bikes up to a house with a white picket fence to hand-off an order to a rather nervous-looking couple. Shortly after the wife snatches the bag, the front of the house falls flat—it’s merely a façade so the family can qualify for delivery within the zone. “Jimmy John’s only delivers within five minutes of their stores to maximize freshness,” a narrator notes. “Which is great, unless you don’t live within five minutes of a Jimmy John’s.” He goes on to announce that Jimmy John’s is buying someone a house in a Jimmy John’s delivery zone, and how to enter the contest. Two additional executions show the excited family moving into their new home, provide more contest details, and direct viewers to read the commercial’s fine print, while assuring them this house deal is legit. Why? “Because sandwich.” “Jimmy John’s would rather buy someone a house than deliver them a not-fresh sandwich,” said Partner_Creative at WIP, Matt Talbot. “If that isn’t a commitment to being Freaky Fast and Freaky Fresh, I don’t know what is.” The campaign is backed by a national media plan beginning on August 19th that includes buys on more than 30 TV networks and cable channels (ABC, CBS, NBC, FX, A&E, TBS, Bravo, Food, ESPN) along with social and digital sites, including: Facebook, Instagram, YouTube, and Hulu. For customers who already live inside a Delivery Zone, Jimmy John’s will also be running a Sweepstakes where five winners will receive free sandwiches and free delivery for one year.

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假屋 | Fake House

暂无简介