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        案例简介：今天，吉米·约翰 (Jimmy John's) 宣布了 “区域中的家” 竞赛，该竞赛将为吉米·约翰 (Jimmy John) 的超级粉丝在送货区提供一个家，以便他们最终可以得到一个怪异的快速和怪异的新鲜三明治。与代理商WorkInProgress合作创建的竞赛和全国活动紧随公司承诺仅在其每家商店的五分钟内交付-“三明治交付区”-以最大程度地提高新鲜度。 吉米·约翰的粉丝们住在全国2,800多个三明治送货区之外，将有资格参加 “区域中的家” 比赛。获胜者将根据书面参赛作品进行选择，将在获胜者选择的吉米·约翰交付区内购买新房，最高可赢得250,000美元。比赛将从8月12日持续到2019年10月4日。 “在Jimmy John's，我们致力于Freaky Fast和Freaky Fresh，” 首席营销官John Shea说。“虽然这意味着我们无法向居住在我们送货区以外的客户提供三明治，但我们可以将客户送到我们的三明治。 在2月，Jimmy John是第一家宣布永远不会授权Uber Eats，DoorDash和Grubhub等第三方聚合商提供三明治的连锁店，因为这些服务不符合Jimmy John关于高效，可靠和负担得起的交付的高标准。虽然130亿美元的第三方送餐市场正在增长，但35% 的顾客表示，他们在送餐方面遇到了问题，76% 要求餐厅对这些错误负部分责任。 “我们始终比任何其他送货服务更快，更新鲜，更有价值，” Shea说。“有了我们在区域竞赛中的家，我们期待着奖励我们的一位客户有机会进入送货区，这样他们就可以体验吉米·约翰提供的服务。我们致力于证明我们是世界上最热情的三明治公司。 “区域中的家” 竞赛得到了全国性广告活动的支持，该活动显示了吉米·约翰的粉丝们为了获得珍贵的三明治而竭尽全力。在其中一个广告中，吉米·约翰的送货员骑自行车到一个有白色栅栏的房子里，把订单交给一对看起来相当紧张的夫妇。妻子抢走包后不久，房子的前部就平坦了-这只是一个立面，因此家庭有资格在该区域内交付。“吉米·约翰 (Jimmy John) 只在他们商店的五分钟内提供，以最大限度地提高新鲜度，” 一位解说员指出。“这太好了，除非你不住在吉米·约翰的五分钟内。” 他接着宣布，吉米·约翰要在吉米·约翰的送货区给某人买房子，以及如何参加比赛。另外两次处决显示，兴奋的家庭搬进了他们的新家，提供了更多的比赛细节，并指导观众阅读商业广告的精美印刷品，同时确保他们的房屋交易是合法的。为什么？“因为三明治。 “吉米·约翰宁愿给某人买房子，也不愿给他们送一个不新鲜的三明治，” WIP的Partner_Creative Matt Talbot说。“如果这不是对怪异的快速和怪异的新鲜的承诺，我不知道是什么。 该活动得到了从8月19日开始的国家媒体计划的支持，该计划包括在30多个电视网络和有线频道 (ABC，CBS，NBC，FX，a & E，TBS，Bravo，Food，ESPN) 以及社交和数字网站，包括: Facebook，Instagram，YouTube，还有Hulu. 对于已经住在送货区的客户，Jimmy John's还将举办抽奖活动，五名获奖者将获得免费三明治和免费送货一年。

        法律副本

        案例简介：Today, Jimmy John’s announced the “Home in the Zone” Contest, which will give one Jimmy John’s superfan a home in a delivery zone so they can finally get a Freaky Fast and Freaky Fresh sandwich delivered. The Contest and national campaign, created in partnership with agency WorkInProgress, come on the heels of the company’s commitment to only deliver within five minutes of each of its stores—the “Sandwich Delivery Zone”—in order to maximize freshness. Jimmy John’s fans who live outside any of its 2,800+ Sandwich Delivery Zones across the country will be eligible to enter the “Home in the Zone” Contest. The winner, who will be selected based on a written entry, will win up to $250,000 towards the purchase of a new home inside a Jimmy John’s Delivery Zone of the winner’s choice. The Contest will run from August 12th through October 4th, 2019. “At Jimmy John’s, we’re committed to Freaky Fast and Freaky Fresh,” said Chief Marketing Officer, John Shea. “While that means we can’t deliver sandwiches to our customers who live outside of our Delivery Zones, we can deliver our customers to our sandwiches.” In February, Jimmy John’s was the first chain to declare that it would never authorize third-party aggregators such as Uber Eats, DoorDash, and Grubhub to deliver its sandwiches, since those services don’t meet Jimmy John’s high standards for efficient, reliable, and affordable delivery. While the $13 billion third-party food-delivery market is growing, 35% of customers say they have experienced a problem with deliveries, and 76% hold the restaurant partially responsible for those errors. “We’re consistently faster, fresher, and a better value than any other delivery service,” said Shea. “With our Home in the Zone Contest, we’re looking forward to rewarding one of our customers with the opportunity to move into a Delivery Zone so they can experience the service that Jimmy John’s offers. We’re dedicated to proving that we’re the most passionate sandwich company in the world.” The “Home in the Zone” Contest is supported by a national advertising campaign, which shows the great lengths Jimmy John’s fans will go to in order to get their hands on a prized sandwich. In one of the ads, a Jimmy John’s delivery person bikes up to a house with a white picket fence to hand-off an order to a rather nervous-looking couple. Shortly after the wife snatches the bag, the front of the house falls flat—it’s merely a façade so the family can qualify for delivery within the zone. “Jimmy John’s only delivers within five minutes of their stores to maximize freshness,” a narrator notes. “Which is great, unless you don’t live within five minutes of a Jimmy John’s.” He goes on to announce that Jimmy John’s is buying someone a house in a Jimmy John’s delivery zone, and how to enter the contest. Two additional executions show the excited family moving into their new home, provide more contest details, and direct viewers to read the commercial’s fine print, while assuring them this house deal is legit. Why? “Because sandwich.” “Jimmy John’s would rather buy someone a house than deliver them a not-fresh sandwich,” said Partner_Creative at WIP, Matt Talbot. “If that isn’t a commitment to being Freaky Fast and Freaky Fresh, I don’t know what is.” The campaign is backed by a national media plan beginning on August 19th that includes buys on more than 30 TV networks and cable channels (ABC, CBS, NBC, FX, A&E, TBS, Bravo, Food, ESPN) along with social and digital sites, including: Facebook, Instagram, YouTube, and Hulu. For customers who already live inside a Delivery Zone, Jimmy John’s will also be running a Sweepstakes where five winners will receive free sandwiches and free delivery for one year.

        Legal Copy

        案例简介：今天，吉米·约翰 (Jimmy John's) 宣布了 “区域中的家” 竞赛，该竞赛将为吉米·约翰 (Jimmy John) 的超级粉丝在送货区提供一个家，以便他们最终可以得到一个怪异的快速和怪异的新鲜三明治。与代理商WorkInProgress合作创建的竞赛和全国活动紧随公司承诺仅在其每家商店的五分钟内交付-“三明治交付区”-以最大程度地提高新鲜度。 吉米·约翰的粉丝们住在全国2,800多个三明治送货区之外，将有资格参加 “区域中的家” 比赛。获胜者将根据书面参赛作品进行选择，将在获胜者选择的吉米·约翰交付区内购买新房，最高可赢得250,000美元。比赛将从8月12日持续到2019年10月4日。 “在Jimmy John's，我们致力于Freaky Fast和Freaky Fresh，” 首席营销官John Shea说。“虽然这意味着我们无法向居住在我们送货区以外的客户提供三明治，但我们可以将客户送到我们的三明治。 在2月，Jimmy John是第一家宣布永远不会授权Uber Eats，DoorDash和Grubhub等第三方聚合商提供三明治的连锁店，因为这些服务不符合Jimmy John关于高效，可靠和负担得起的交付的高标准。虽然130亿美元的第三方送餐市场正在增长，但35% 的顾客表示，他们在送餐方面遇到了问题，76% 要求餐厅对这些错误负部分责任。 “我们始终比任何其他送货服务更快，更新鲜，更有价值，” Shea说。“有了我们在区域竞赛中的家，我们期待着奖励我们的一位客户有机会进入送货区，这样他们就可以体验吉米·约翰提供的服务。我们致力于证明我们是世界上最热情的三明治公司。 “区域中的家” 竞赛得到了全国性广告活动的支持，该活动显示了吉米·约翰的粉丝们为了获得珍贵的三明治而竭尽全力。在其中一个广告中，吉米·约翰的送货员骑自行车到一个有白色栅栏的房子里，把订单交给一对看起来相当紧张的夫妇。妻子抢走包后不久，房子的前部就平坦了-这只是一个立面，因此家庭有资格在该区域内交付。“吉米·约翰 (Jimmy John) 只在他们商店的五分钟内提供，以最大限度地提高新鲜度，” 一位解说员指出。“这太好了，除非你不住在吉米·约翰的五分钟内。” 他接着宣布，吉米·约翰要在吉米·约翰的送货区给某人买房子，以及如何参加比赛。另外两次处决显示，兴奋的家庭搬进了他们的新家，提供了更多的比赛细节，并指导观众阅读商业广告的精美印刷品，同时确保他们的房屋交易是合法的。为什么？“因为三明治。 “吉米·约翰宁愿给某人买房子，也不愿给他们送一个不新鲜的三明治，” WIP的Partner_Creative Matt Talbot说。“如果这不是对怪异的快速和怪异的新鲜的承诺，我不知道是什么。 该活动得到了从8月19日开始的国家媒体计划的支持，该计划包括在30多个电视网络和有线频道 (ABC，CBS，NBC，FX，a & E，TBS，Bravo，Food，ESPN) 以及社交和数字网站，包括: Facebook，Instagram，YouTube，还有Hulu. 对于已经住在送货区的客户，Jimmy John's还将举办抽奖活动，五名获奖者将获得免费三明治和免费送货一年。

        Legal Copy

        案例简介：Today, Jimmy John’s announced the “Home in the Zone” Contest, which will give one Jimmy John’s superfan a home in a delivery zone so they can finally get a Freaky Fast and Freaky Fresh sandwich delivered. The Contest and national campaign, created in partnership with agency WorkInProgress, come on the heels of the company’s commitment to only deliver within five minutes of each of its stores—the “Sandwich Delivery Zone”—in order to maximize freshness. Jimmy John’s fans who live outside any of its 2,800+ Sandwich Delivery Zones across the country will be eligible to enter the “Home in the Zone” Contest. The winner, who will be selected based on a written entry, will win up to $250,000 towards the purchase of a new home inside a Jimmy John’s Delivery Zone of the winner’s choice. The Contest will run from August 12th through October 4th, 2019. “At Jimmy John’s, we’re committed to Freaky Fast and Freaky Fresh,” said Chief Marketing Officer, John Shea. “While that means we can’t deliver sandwiches to our customers who live outside of our Delivery Zones, we can deliver our customers to our sandwiches.” In February, Jimmy John’s was the first chain to declare that it would never authorize third-party aggregators such as Uber Eats, DoorDash, and Grubhub to deliver its sandwiches, since those services don’t meet Jimmy John’s high standards for efficient, reliable, and affordable delivery. While the $13 billion third-party food-delivery market is growing, 35% of customers say they have experienced a problem with deliveries, and 76% hold the restaurant partially responsible for those errors. “We’re consistently faster, fresher, and a better value than any other delivery service,” said Shea. “With our Home in the Zone Contest, we’re looking forward to rewarding one of our customers with the opportunity to move into a Delivery Zone so they can experience the service that Jimmy John’s offers. We’re dedicated to proving that we’re the most passionate sandwich company in the world.” The “Home in the Zone” Contest is supported by a national advertising campaign, which shows the great lengths Jimmy John’s fans will go to in order to get their hands on a prized sandwich. In one of the ads, a Jimmy John’s delivery person bikes up to a house with a white picket fence to hand-off an order to a rather nervous-looking couple. Shortly after the wife snatches the bag, the front of the house falls flat—it’s merely a façade so the family can qualify for delivery within the zone. “Jimmy John’s only delivers within five minutes of their stores to maximize freshness,” a narrator notes. “Which is great, unless you don’t live within five minutes of a Jimmy John’s.” He goes on to announce that Jimmy John’s is buying someone a house in a Jimmy John’s delivery zone, and how to enter the contest. Two additional executions show the excited family moving into their new home, provide more contest details, and direct viewers to read the commercial’s fine print, while assuring them this house deal is legit. Why? “Because sandwich.” “Jimmy John’s would rather buy someone a house than deliver them a not-fresh sandwich,” said Partner_Creative at WIP, Matt Talbot. “If that isn’t a commitment to being Freaky Fast and Freaky Fresh, I don’t know what is.” The campaign is backed by a national media plan beginning on August 19th that includes buys on more than 30 TV networks and cable channels (ABC, CBS, NBC, FX, A&E, TBS, Bravo, Food, ESPN) along with social and digital sites, including: Facebook, Instagram, YouTube, and Hulu. For customers who already live inside a Delivery Zone, Jimmy John’s will also be running a Sweepstakes where five winners will receive free sandwiches and free delivery for one year.

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