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创世纪北京品牌计划
案例简介：创世纪北京希望为每个人创造一种基于精神健康和社会联系的新城市体验。与北京创世纪的深刻信念一致，该品牌建立在中国哲学的基础上 -- 特别是 “武威” 或 “毫不费力” 的概念，这意味着更本能地生活，顺其自然, 不抵制变化。核心的想法是 “迷失自己去发现自己”。品牌旨在创造一种心态，而不仅仅是传达信息。 创世纪北京品牌旨在创造一种心态，而不仅仅是传达信息。它是由五种模式或 “流动状态” -- 播放、暂停、反映、交换、集中。每一个都是吴伟经历的一部分。我们创建了一个工具来探索这些状态 -- 提供一个模式来唤起每种感觉。它们可以在运动和密度上进行调整，以丰富设计，并随着时间的推移保持品牌新鲜。最终，它们像我们的标志一样，反映了吴伟旅程中的个人时刻。
创世纪北京品牌计划
案例简介：Genesis Beijing wanted to create a new urban experience based on mental wellbeing and social connection - for everyone. In line with Genesis Beijing's deep conviction, the brand was built on Chinese philosophy – specifically the notion of ‘wu wei’ or ‘effortless effort’ which means living more instinctively, going with the flow, not resisting change. The idea at the heart is ‘lose yourself to find yourself’. The brand is intended to create a state of mind, not just convey a message. The Genesis Beijing brand is intended to create a state of mind, not just convey a message. It is built from five patterns or ‘flow states’ - play, pause, reflect, exchange, concentrate. Each is part of the experience of wu wei. We created a tool that explores these states—offering a pattern to evoke each feeling. They can be adjusted in motion and density to bring richness to the design and keep the brand fresh over time. Ultimately they reflect individual moments along the journey of wu wei, like our logo.
Genesis Beijing Branding Schemes
案例简介：创世纪北京希望为每个人创造一种基于精神健康和社会联系的新城市体验。与北京创世纪的深刻信念一致，该品牌建立在中国哲学的基础上 -- 特别是 “武威” 或 “毫不费力” 的概念，这意味着更本能地生活，顺其自然, 不抵制变化。核心的想法是 “迷失自己去发现自己”。品牌旨在创造一种心态，而不仅仅是传达信息。 创世纪北京品牌旨在创造一种心态，而不仅仅是传达信息。它是由五种模式或 “流动状态” -- 播放、暂停、反映、交换、集中。每一个都是吴伟经历的一部分。我们创建了一个工具来探索这些状态 -- 提供一个模式来唤起每种感觉。它们可以在运动和密度上进行调整，以丰富设计，并随着时间的推移保持品牌新鲜。最终，它们像我们的标志一样，反映了吴伟旅程中的个人时刻。
Genesis Beijing Branding Schemes
案例简介：Genesis Beijing wanted to create a new urban experience based on mental wellbeing and social connection - for everyone. In line with Genesis Beijing's deep conviction, the brand was built on Chinese philosophy – specifically the notion of ‘wu wei’ or ‘effortless effort’ which means living more instinctively, going with the flow, not resisting change. The idea at the heart is ‘lose yourself to find yourself’. The brand is intended to create a state of mind, not just convey a message. The Genesis Beijing brand is intended to create a state of mind, not just convey a message. It is built from five patterns or ‘flow states’ - play, pause, reflect, exchange, concentrate. Each is part of the experience of wu wei. We created a tool that explores these states—offering a pattern to evoke each feeling. They can be adjusted in motion and density to bring richness to the design and keep the brand fresh over time. Ultimately they reflect individual moments along the journey of wu wei, like our logo.
创世纪北京品牌计划
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Genesis Beijing Branding Schemes
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基本信息
- 广告战役： #Genesis Beijing-设计与品牌-67a9#
- 广告品牌： Genesis Beijing
- 发布日期： 2000
- 行业领域： 广告营销 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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