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DOTDOT: |
案例简介：执行 我们的 dotdot 设计 |: | 完全由开源组件组成 -- 一个用代码呈现的标志, 它位于 GitHub 存储库中，由谷歌字体倡议提供的开源字体制作的单词标记。显而易见的原因很简单; 开源工具表达了一种开放的、可互操作的语言。身份系统基于代码的性质允许 dotdot 设计师使用 SVG 动画和图案生成器，标记的功能简单通过激励消费者使用短信创建标志来民主化品牌。在设计语言标志时，我们试图反映语言是如何生活的。语言是不断发展的，不是固定的。我们创造了一系列投机性的设计来推动 dotdot 在未来能够激发的话题: 一个灵巧的磁带分配器; 一个自主的航天飞机; 和一个真正的开放的房子。 活动描述 Dotdot 的灵感来自最初的通用语言 -- 莫尔斯电码。它不同于传统的标识，它们以 JPG 或 EPS 文件的形式存在，并以代码形式制作和呈现，生活在 GitHub 存储库中。:| | 徽标可以使用三个按键在短信中输入 -- 键盘上有两个竖条的单个冒号，将设计从传统品牌表达的局限性中解放出来，并使其使用民主化。在锁定中，标记以符号右侧的表情符号形式存在。单词标记是由谷歌字体倡议的开源字母形式构建的。标志的可访问性和可用性使这种新的物联网设计语言符合 dotdot 开放和对每个人开放的雄心。 结果 1月，在 CES 2017 推出 dotdot 后，zigbee 联盟成员报告了最大的新订单请求，以及物联网领域一系列企业的积极兴趣。尽管 CES 高度饱和，但 zigbee 联盟的网站流量增加了 110%，推特粉丝增加了 30%，社交媒体上的品牌印象超过了 100。最重要的是，dotdot 的开源身份为物联网创造了一个以前根本不存在的新词汇。 概要 Zigbee 联盟是 400 多家科技公司的全球会员，为改变我们生活、工作和娱乐方式的产品创建了通用标准。尽管该联盟负责物联网 (IoT) 的相当一部分，包括网状网络和设备认证，但与 WiFi 联盟或蓝牙 SIG 相比，该联盟几乎看不见和网状网络领域的其他新竞争对手。zigbee 联盟需要一个旗舰品牌，能够超越它的重量，重新建立联盟，成为全球领先的物联网参与者。Dotdot 是他们的新代码语言，旨在将互联家庭产品结合在一起，帮助它们同步工作。联盟需要一个像蓝牙符号一样可识别的设计系统，既通用又开放，就像语言本身一样。 战略 目标是创造一个普遍的系统，不仅仅是一个全球身份计划。对于制造商来说，标志需要通过印刷在小型硅芯片上，或者用路由器或注射模在较大的工业零件上实现。这给形式因素和复杂性带来了战术上的限制。对于开发人员来说，系统从沙箱中获得灵感 -- 这个想法是，标记就像一个代码片段，可以被更大的从业者社区访问、解释和重新想象。最后，处于价值链末端的消费者需要一个电报和可访问的标记，这可能成为简化物联网的简写。他们可以使用三个按键通过短信复制标记 |。dotdot 策略坚持以光为中心的价值主张。这为高对比度的视觉方案提供了指导，并提供了半色调模式，在表面呼应光斑纹的影响。
DOTDOT: |
案例简介：Execution Our design for dotdot :|| is comprised entirely of open source components — a logo, rendered in code, that lives in a GitHub repository and a word mark crafted from open source letterforms courtesy of the Google Fonts initiative. The obvious reason is straightforward; open source tools express an open and interoperable language. The code-based nature of the identity system allows dotdot designers to use SVG animation and pattern generators, and the functional simplicity of the mark democratizes the brand by inspiring consumers to create the logo using SMS.In designing a logo for language, we tried to reflect how language lives. Language is evolving and is not fixed. We created a series of speculative designs to push the conversation of what dotdot could inspire in the future: an ambidextrous tape dispenser; an autonomous shuttle; and a truly open house. CampaignDescription Dotdot is inspired by the original universal language — Morse code. It is unlike conventional logos that live as JPG or EPS files, and exists as a mark crafted and rendered in code, living in a GitHub repository. The :|| logo can be typed in SMS using three keystrokes — a single colon with two vertical bars on your keyboard, freeing the design from the limitations of traditional brand expression and democratizing its use. In the lock-up, the mark exists as an Emoji-like emphasis to the right of the word mark. The word mark is constructed from open source letterforms courtesy of the Google Fonts initiative. The accessibility and usability of the logo makes this new IoT design language true to dotdot’s ambition to be open and accessible to everyone. Outcome After the unveiling of dotdot at CES 2017 in January, zigbee alliance members reported the largest request for new orders and a groundswell of positive interest from a range of businesses across the IoT spectrum. The zigbee alliance witnessed a 110% increase in site traffic, a 30% increase in Twitter followers and over 100k brand impressions across social media, despite CES hyper saturation. Most importantly, the open source identity for dotdot created a new vocabulary for the IoT that simply hasn’t existed before. Synopsis The zigbee alliance is a global membership of over 400 tech firms, that creates universal standards for products transforming the way we live, work, and play. Though responsible for a sizable portion of the Internet of Things (IoT), including mesh networks and appliance certifications, the alliance was nearly invisible when compared to the WiFi Alliance or Bluetooth SIG, and other new competitors in the mesh networks space.The zigbee alliance needed a flagship brand that could punch above its weight and re-establish the alliance as the leading global IoT player. Dotdot is their new code language which aims to bring together connected home products and help them work in sync. The alliance needed a design system as identifiable as the Bluetooth symbol, both universal and open as the language itself. Strategy The objective was to create a universal system, beyond merely a global identity program. For manufacturers, the logo needed to be implemented on small silicon chips via printing or on larger industrial parts with a router or injection mold. This placed a tactical constraint on form factor and complexity. For developers, the system takes inspiration from the sandbox — the idea that the mark, like a code snippet, can be accessible and interpreted and re-imagined by a larger community of practitioners. Lastly, consumers at the end of the value chain needed a telegraphic and accessible mark that could become the shorthand for a simplified IoT. They can reproduce the mark via SMS using three keystrokes :||.The dotdot strategy adhered to a light-centered value proposition. This provided a steer for a high contrast visual scheme, and halftone patterns that echoed the effects of light dappling on surfaces.
DOTDOT :|
案例简介：执行 我们的 dotdot 设计 |: | 完全由开源组件组成 -- 一个用代码呈现的标志, 它位于 GitHub 存储库中，由谷歌字体倡议提供的开源字体制作的单词标记。显而易见的原因很简单; 开源工具表达了一种开放的、可互操作的语言。身份系统基于代码的性质允许 dotdot 设计师使用 SVG 动画和图案生成器，标记的功能简单通过激励消费者使用短信创建标志来民主化品牌。在设计语言标志时，我们试图反映语言是如何生活的。语言是不断发展的，不是固定的。我们创造了一系列投机性的设计来推动 dotdot 在未来能够激发的话题: 一个灵巧的磁带分配器; 一个自主的航天飞机; 和一个真正的开放的房子。 活动描述 Dotdot 的灵感来自最初的通用语言 -- 莫尔斯电码。它不同于传统的标识，它们以 JPG 或 EPS 文件的形式存在，并以代码形式制作和呈现，生活在 GitHub 存储库中。:| | 徽标可以使用三个按键在短信中输入 -- 键盘上有两个竖条的单个冒号，将设计从传统品牌表达的局限性中解放出来，并使其使用民主化。在锁定中，标记以符号右侧的表情符号形式存在。单词标记是由谷歌字体倡议的开源字母形式构建的。标志的可访问性和可用性使这种新的物联网设计语言符合 dotdot 开放和对每个人开放的雄心。 结果 1月，在 CES 2017 推出 dotdot 后，zigbee 联盟成员报告了最大的新订单请求，以及物联网领域一系列企业的积极兴趣。尽管 CES 高度饱和，但 zigbee 联盟的网站流量增加了 110%，推特粉丝增加了 30%，社交媒体上的品牌印象超过了 100。最重要的是，dotdot 的开源身份为物联网创造了一个以前根本不存在的新词汇。 概要 Zigbee 联盟是 400 多家科技公司的全球会员，为改变我们生活、工作和娱乐方式的产品创建了通用标准。尽管该联盟负责物联网 (IoT) 的相当一部分，包括网状网络和设备认证，但与 WiFi 联盟或蓝牙 SIG 相比，该联盟几乎看不见和网状网络领域的其他新竞争对手。zigbee 联盟需要一个旗舰品牌，能够超越它的重量，重新建立联盟，成为全球领先的物联网参与者。Dotdot 是他们的新代码语言，旨在将互联家庭产品结合在一起，帮助它们同步工作。联盟需要一个像蓝牙符号一样可识别的设计系统，既通用又开放，就像语言本身一样。 战略 目标是创造一个普遍的系统，不仅仅是一个全球身份计划。对于制造商来说，标志需要通过印刷在小型硅芯片上，或者用路由器或注射模在较大的工业零件上实现。这给形式因素和复杂性带来了战术上的限制。对于开发人员来说，系统从沙箱中获得灵感 -- 这个想法是，标记就像一个代码片段，可以被更大的从业者社区访问、解释和重新想象。最后，处于价值链末端的消费者需要一个电报和可访问的标记，这可能成为简化物联网的简写。他们可以使用三个按键通过短信复制标记 |。dotdot 策略坚持以光为中心的价值主张。这为高对比度的视觉方案提供了指导，并提供了半色调模式，在表面呼应光斑纹的影响。
DOTDOT :|
案例简介：Execution Our design for dotdot :|| is comprised entirely of open source components — a logo, rendered in code, that lives in a GitHub repository and a word mark crafted from open source letterforms courtesy of the Google Fonts initiative. The obvious reason is straightforward; open source tools express an open and interoperable language. The code-based nature of the identity system allows dotdot designers to use SVG animation and pattern generators, and the functional simplicity of the mark democratizes the brand by inspiring consumers to create the logo using SMS.In designing a logo for language, we tried to reflect how language lives. Language is evolving and is not fixed. We created a series of speculative designs to push the conversation of what dotdot could inspire in the future: an ambidextrous tape dispenser; an autonomous shuttle; and a truly open house. CampaignDescription Dotdot is inspired by the original universal language — Morse code. It is unlike conventional logos that live as JPG or EPS files, and exists as a mark crafted and rendered in code, living in a GitHub repository. The :|| logo can be typed in SMS using three keystrokes — a single colon with two vertical bars on your keyboard, freeing the design from the limitations of traditional brand expression and democratizing its use. In the lock-up, the mark exists as an Emoji-like emphasis to the right of the word mark. The word mark is constructed from open source letterforms courtesy of the Google Fonts initiative. The accessibility and usability of the logo makes this new IoT design language true to dotdot’s ambition to be open and accessible to everyone. Outcome After the unveiling of dotdot at CES 2017 in January, zigbee alliance members reported the largest request for new orders and a groundswell of positive interest from a range of businesses across the IoT spectrum. The zigbee alliance witnessed a 110% increase in site traffic, a 30% increase in Twitter followers and over 100k brand impressions across social media, despite CES hyper saturation. Most importantly, the open source identity for dotdot created a new vocabulary for the IoT that simply hasn’t existed before. Synopsis The zigbee alliance is a global membership of over 400 tech firms, that creates universal standards for products transforming the way we live, work, and play. Though responsible for a sizable portion of the Internet of Things (IoT), including mesh networks and appliance certifications, the alliance was nearly invisible when compared to the WiFi Alliance or Bluetooth SIG, and other new competitors in the mesh networks space.The zigbee alliance needed a flagship brand that could punch above its weight and re-establish the alliance as the leading global IoT player. Dotdot is their new code language which aims to bring together connected home products and help them work in sync. The alliance needed a design system as identifiable as the Bluetooth symbol, both universal and open as the language itself. Strategy The objective was to create a universal system, beyond merely a global identity program. For manufacturers, the logo needed to be implemented on small silicon chips via printing or on larger industrial parts with a router or injection mold. This placed a tactical constraint on form factor and complexity. For developers, the system takes inspiration from the sandbox — the idea that the mark, like a code snippet, can be accessible and interpreted and re-imagined by a larger community of practitioners. Lastly, consumers at the end of the value chain needed a telegraphic and accessible mark that could become the shorthand for a simplified IoT. They can reproduce the mark via SMS using three keystrokes :||.The dotdot strategy adhered to a light-centered value proposition. This provided a steer for a high contrast visual scheme, and halftone patterns that echoed the effects of light dappling on surfaces.
DOTDOT: |
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DOTDOT :|
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