Current TV|短视频|广告营销案例【ADGuider广告指南】

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当前电视

案例简介：目前的电视在 2010年来到沃尔夫 · 奥林斯，希望在传统新闻中重申其声誉和方向。这家媒体公司的观众生成内容平台开始感受到来自数字新闻平台和视频分享网站的竞争, 因此，它需要发出一个强有力的信息，打破传统的新闻类别。由此产生的标志 -- 运动中的黑白旗帜 -- 现在将品牌定义为大胆和活跃。它在一个充满多彩符号的类别中脱颖而出，表达了一个具有强烈 POV 的品牌。该标志体现了当前的相关和前瞻性思维。

当前电视

案例简介：Current TV came to Wolff Olins in 2010 looking to reassert its reputation and direction within traditional news. The media company’s viewer-generated content platform was beginning to feel competition from digital news platforms and video-sharing sites, so it needed to send a powerful message that would disrupt the traditional category of news. The resulting logo – a black and white flag in motion – now defines the brand as bold and alive. It stands apart in a category full of colourful symbols, expressing a brand with a strong POV. The logo presents Current as relevant and forward thinking.