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Doritos在他们的新反广告中放弃了品牌
案例简介：在一个大胆，快节奏的筹码中，Goodby Silverstein和合作伙伴抛弃了该产品的名称，以专注于零食的体验。
Doritos在他们的新反广告中放弃了品牌
案例简介：In a bold, fast-paced spot for the chips, Goodby Silverstein and Partners ditch mentioning the product's name to focus on the experience of snacking.
Doritos drop the branding in their new Anti-Ad
案例简介：在一个大胆，快节奏的筹码中，Goodby Silverstein和合作伙伴抛弃了该产品的名称，以专注于零食的体验。
Doritos drop the branding in their new Anti-Ad
案例简介：In a bold, fast-paced spot for the chips, Goodby Silverstein and Partners ditch mentioning the product's name to focus on the experience of snacking.
Doritos在他们的新反广告中放弃了品牌
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Doritos drop the branding in their new Anti-Ad
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案例详情
Not mentioning the name of the brand you're actively promoting is a pretty bold move for any advertiser, but when the product in question is iconic as Doritos, it's a strategy that might just pay off. From the outset, this fast-moving Anti-Ad from Goodby Silverstein and Partners states it's intention - it's for a chip so iconic they don't need to name it. We then see a host of attributes associated with the snack: its distinctive shape; packaging colour-scheme; that tasty, tasty dust; all without a trademark mentioned. Wittily put together by RadicalMedia's Dave Meyers, with inventive transitions and camera movements meaning the film never sits still, this smart and audacious campaign is perfectly pitched.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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