本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
要求同工同酬
案例简介:平均而言,新西兰妇女的工资比男性低 10%。为了引起人们对这种不平衡的注意,我们决定向男性收取比女性多 10% 的费用。我们所有的交流都鼓励新西兰人访问我们的网站,并表示他们对薪酬平等法案的支持。它引发了国内和国际媒体的辩论。与上个月相比,该网站的访问者增加了 9,000,捐款增加了 22%。最重要的是,我们收到了我们需要的所有签名,该法案现已提交议会,成为一项法案。
要求同工同酬
案例简介:On average, women in New Zealand are paid 10 per cent less than their male counterparts. To draw attention to this imbalance, we decided to charge men 10 per cent more than women. All our communication encouraged New Zealanders to visit our website and show their support for the Pay Equality Bill. It sparked debate in both national and international media. Launch month saw visitors to the site increase by 9,000 per cent and donations by 22 per cent compared to the previous month. Most importantly, we received all the signatures we needed and the Bill has now been put forward to Parliament to become an Act.
Demand Equal Pay
案例简介:平均而言,新西兰妇女的工资比男性低 10%。为了引起人们对这种不平衡的注意,我们决定向男性收取比女性多 10% 的费用。我们所有的交流都鼓励新西兰人访问我们的网站,并表示他们对薪酬平等法案的支持。它引发了国内和国际媒体的辩论。与上个月相比,该网站的访问者增加了 9,000,捐款增加了 22%。最重要的是,我们收到了我们需要的所有签名,该法案现已提交议会,成为一项法案。
Demand Equal Pay
案例简介:On average, women in New Zealand are paid 10 per cent less than their male counterparts. To draw attention to this imbalance, we decided to charge men 10 per cent more than women. All our communication encouraged New Zealanders to visit our website and show their support for the Pay Equality Bill. It sparked debate in both national and international media. Launch month saw visitors to the site increase by 9,000 per cent and donations by 22 per cent compared to the previous month. Most importantly, we received all the signatures we needed and the Bill has now been put forward to Parliament to become an Act.
要求同工同酬
暂无简介
Demand Equal Pay
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善