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妇女的墙
案例简介：YWCA大温哥华地区和国际知名艺术家Ola Volo在加拿大温哥华市中心揭幕了一幅42英尺长的壁画，展示了家庭暴力如何隐藏在人们的视线中。当您用手机拍照时，整个艺术品中隐藏的QR码会显示有关加拿大家庭暴力的统计数据。然后，用户可以直接单击stat，该stat将带您到网站以了解更多信息，并捐款以帮助YWCA建造新的住房，为遭受暴力侵害的妇女提供服务。新型冠状病毒肺炎下，由于危机的社会和经济影响，家庭暴力加剧，并因居家命令而加剧。在加拿大的某些地区，基于性别的暴力和虐待增加了20-30%，每六天杀死一名妇女。许多人将暴力升级称为 “影子大流行”。加拿大Rethink为YWCA大温哥华地区创建的户外广告，类别为: 公共利益，非政府组织。
妇女的墙
案例简介：YWCA Metro Vancouver and internationally-recognized artist, Ola Volo, have unveiled a 42-foot mural in downtown Vancouver, Canada that shows how domestic violence hides in plain sight. When you take a photo with your phone, hidden QR codes throughout the artwork reveal statistics about domestic violence in Canada. Users can then click directly on the stat which takes you to a website to learn more and donate to help the YWCA build new housing to serve women who have experienced violence. Domestic violence has intensified under COVID-19, triggered by the social and economic impacts of the crisis and amplified by stay-at-home orders. Gender-based violence and abuse has risen by 20-30% in some parts of Canada, killing one woman every six days. Many are referring to this escalation in violence as a “shadow pandemic.” Outdoor advertisement created by Rethink, Canada for YWCA Metro Vancouver, within the category: Public Interest, NGO.
The Wall for Women
案例简介：YWCA大温哥华地区和国际知名艺术家Ola Volo在加拿大温哥华市中心揭幕了一幅42英尺长的壁画，展示了家庭暴力如何隐藏在人们的视线中。当您用手机拍照时，整个艺术品中隐藏的QR码会显示有关加拿大家庭暴力的统计数据。然后，用户可以直接单击stat，该stat将带您到网站以了解更多信息，并捐款以帮助YWCA建造新的住房，为遭受暴力侵害的妇女提供服务。新型冠状病毒肺炎下，由于危机的社会和经济影响，家庭暴力加剧，并因居家命令而加剧。在加拿大的某些地区，基于性别的暴力和虐待增加了20-30%，每六天杀死一名妇女。许多人将暴力升级称为 “影子大流行”。加拿大Rethink为YWCA大温哥华地区创建的户外广告，类别为: 公共利益，非政府组织。
The Wall for Women
案例简介：YWCA Metro Vancouver and internationally-recognized artist, Ola Volo, have unveiled a 42-foot mural in downtown Vancouver, Canada that shows how domestic violence hides in plain sight. When you take a photo with your phone, hidden QR codes throughout the artwork reveal statistics about domestic violence in Canada. Users can then click directly on the stat which takes you to a website to learn more and donate to help the YWCA build new housing to serve women who have experienced violence. Domestic violence has intensified under COVID-19, triggered by the social and economic impacts of the crisis and amplified by stay-at-home orders. Gender-based violence and abuse has risen by 20-30% in some parts of Canada, killing one woman every six days. Many are referring to this escalation in violence as a “shadow pandemic.” Outdoor advertisement created by Rethink, Canada for YWCA Metro Vancouver, within the category: Public Interest, NGO.
妇女的墙
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The Wall for Women
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