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    麦凯恩分心

    案例简介:这项名为 “麦凯恩分心” 的专业运动于2022年11月在加拿大出版。它是由广告代理商: Rethink为品牌: McCain Foods创建的。这个360 ° 媒体活动与食品行业有关,包含1个媒体资产。它是由通讯经理提交的: Rethink的Sara Lemmermeyer。

    麦凯恩分心

    案例简介:This professional campaign titled 'McCain DistractiFRY' was published in Canada in November, 2022. It was created for the brand: McCain Foods, by ad agency: Rethink. This 360° medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 hours ago by Communications Manager: Sara Lemmermeyer of Rethink.

    McCain DistractiFRY

    案例简介:这项名为 “麦凯恩分心” 的专业运动于2022年11月在加拿大出版。它是由广告代理商: Rethink为品牌: McCain Foods创建的。这个360 ° 媒体活动与食品行业有关,包含1个媒体资产。它是由通讯经理提交的: Rethink的Sara Lemmermeyer。

    McCain DistractiFRY

    案例简介:This professional campaign titled 'McCain DistractiFRY' was published in Canada in November, 2022. It was created for the brand: McCain Foods, by ad agency: Rethink. This 360° medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 hours ago by Communications Manager: Sara Lemmermeyer of Rethink.

    麦凯恩分心

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    McCain DistractiFRY

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    广告公司: Rethink

    案例详情

    The holiday season has officially arrived – a time for family and friends to come together and celebrate. But let’s face it: family gatherings can be a lot. Certain topics from nosy but well-meaning relatives will inevitably arise. Talks of engagement rings and grandkids (or lack thereof), political conversations that nobody asked for, and debates about cryptocurrencies are just some of the divisive topics that can cause unnecessary tension at family gatherings. McCain Foods, the world’s largest manufacturer of prepared potato products, knows that if there’s one thing that can shift those touchy conversations before they cause disagreements, it’s french fries – after all, 99.2% of the population loves them. Introducing the McCain DistractiFRY: a voice-activated device that dispenses hot, crispy and oh-so-delicious McCain fries each time it hears one of 80 pre-programmed trigger phrases. It senses uncomfortable questions such as “Got a job yet?”, “Who are you voting for?”, and “When are you getting married?” Watch how quickly heated conversations cease and family members gather around with smiles on their faces when the smell of fresh fries wafts through the air. “Despite best intentions, awkward moments can arise during family gatherings,” says Matt Kohler, Managing Director at McCain. “Our goal is to bring people together, and the DistractiFRY is a fun, relatable way to connect with your loved ones.”

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