本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
L05T
案例简介:想象一下,如果你发现你看的乐透广告不只是广告,而是乐透彩票吗?乐透的数字在整个广告中被隐藏,给了那些发现他们的人一个机会获得现金奖。这不仅仅是广告中的主角,不顾一切地寻找丢失的门票,也是观众。该网站将通过电影的搜索变成了一场游戏,让每个数字都有回报,并将90秒的电视广告转化为一段娱乐,超过20万游客平均花了近6分钟的时间进行探索。
L05T
案例简介:Imagine if you found out that the Lotto ad you watched wasn’t just an ad, but instead a Lotto ticket? Lotto numbers were hidden throughout this advert, giving people who found them a chance at the cash prize. It wasn’t just the main character in the ad in a desperate search for the lost ticket, it was also the audience. The website turned searching through the film into a game, making finding each number rewarding, and transforming a 90-second TV ad into a piece of entertainment that over 200,000 visitors spent nearly six minutes on average exploring.
L05T
案例简介:想象一下,如果你发现你看的乐透广告不只是广告,而是乐透彩票吗?乐透的数字在整个广告中被隐藏,给了那些发现他们的人一个机会获得现金奖。这不仅仅是广告中的主角,不顾一切地寻找丢失的门票,也是观众。该网站将通过电影的搜索变成了一场游戏,让每个数字都有回报,并将90秒的电视广告转化为一段娱乐,超过20万游客平均花了近6分钟的时间进行探索。
L05T
案例简介:Imagine if you found out that the Lotto ad you watched wasn’t just an ad, but instead a Lotto ticket? Lotto numbers were hidden throughout this advert, giving people who found them a chance at the cash prize. It wasn’t just the main character in the ad in a desperate search for the lost ticket, it was also the audience. The website turned searching through the film into a game, making finding each number rewarding, and transforming a 90-second TV ad into a piece of entertainment that over 200,000 visitors spent nearly six minutes on average exploring.
L05T
暂无简介
L05T
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善