Lotto NZ 'Mum's Magic'|短视频|广告营销案例【ADGuider广告指南】

Lotto NZ 'mums magic'

案例简介：DDB 和新西兰乐透庆祝妈妈魔法 TVC 鼓励新西兰人回馈他们的英雄 2017年5月 | 这个母亲节，Lotto NZ 在 DDB 朋友的帮助下，通过让我们注意到妈妈做的所有神奇的事情来庆祝她, 然而，通常不去感谢。 30 秒的位置是一个小男孩在家和他妈妈的经历。由《甜品店》的迪伦 · 法老执导，我们看着男孩的 “地板” 回到他的衣柜里，他的晚餐就出现在他的盘子里，不管他在哪里睡着了, 他似乎总是在床上醒来。 “我们经常认为妈妈为我们做的一切都是理所当然的，我们没有说足够的感谢。DDB 执行创意总监 Shane Bradnick 说: “所以，这个母亲节，我们鼓励新西兰人庆祝妈妈，用一张三杯票来回报一点乐透魔法。”。 DDB 和甜品店有为 Lotto NZ 创造深刻视觉故事的历史，正如 Lotto NZ 首席营销官盖伊 · 考辛斯解释说, 虽然这款产品是 Triple Dip 的较短零售促销，但它仍然传递了一个温暖人心的信息，这是 Lotto NZ 品牌传播的共同主题。 “Lotto NZ 制作了一系列带有一致线索的广告 -- 关于爱和慷慨的奇异果家庭故事。我们不明白为什么这件作品，即使以零售为中心，也不能分享同样的温暖，”盖伊说。甜蜜商店的导演迪伦 · 法拉辛补充道，“我喜欢这个剧本中妈妈的魔法。我们使用的现实主义给生活带来了混乱到整洁的转变，就像一个孩子可能想象的那样。这是对妈妈们所做的被忽视的工作的热情和真诚的感谢。"

Lotto NZ 'mums magic'

案例简介：DDB AND LOTTO NZ CELEBRATE MUM THE MAGIC TVC ENCOURAGES KIWIS TO GIVE BACK TO THEIR HERO May, 2017 | This Mother’s Day, Lotto NZ, with a little help from friends at DDB, is celebrating mum by bringing to our attention all of the amazing things she does that seem to ‘magically happen’, yet usually go without thanks. The 30-second spot follows a young boy’s experience with his mum at home. Directed by Dylan Pharazyn from The Sweet Shop, we watch as the boy’s “floordrobe” returns itself to his wardrobe, his dinner just appears on his plate and no matter where he falls asleep, he always seems to wake up in his bed. “We often take for granted all that our mums do for us and we don’t say thank you enough. So, this Mother’s Day we’re encouraging Kiwis to celebrate mum and give back a little Lotto magic with a Triple Dip ticket,” says DDB Executive Creative Director, Shane Bradnick. DDB and The Sweet Shop have a history of creating poignant visual tales for Lotto NZ and as Lotto NZ Chief Marketing Officer, Guy Cousins, explains, while this piece is a shorter retail promotion for Triple Dip, it still delivers a heart-warming message, a common theme through Lotto NZ’s brand communications. “Lotto NZ has produced a range of ads with a consistent thread – Kiwi family tales about love and generosity. We didn’t see why this piece, even though retail-focused, couldn’t share some of that same warmth,” says Guy. The Sweet Shop Director, Dylan Pharazyn, adds, “I loved the idea of mum’s magic in this script. The realism we used brings to life the transformation of messy to tidy, just as a child might imagine. It’s a warm and genuine thanks to mums for all the work they do that goes unnoticed.”