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美国癌症协会: 袭击计划,不仅仅是医学
案例简介:
美国癌症协会: 袭击计划,不仅仅是医学
案例简介:
The American Cancer Society: Plan of Attack, More Than Medicine
案例简介:
The American Cancer Society: Plan of Attack, More Than Medicine
案例简介:
美国癌症协会: 袭击计划,不仅仅是医学
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The American Cancer Society: Plan of Attack, More Than Medicine
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The American Cancer Society is releasing two new :30 television commercials, Plan of Attack and More Than Medicine, as an extension of its brand strategy launched last fall. The ads focus on how the American Cancer Society is “Attacking from Every Angle” through some of various services they offer including a 24/7/365 help line, providing free rides to treatments, insurance advice, free lodging near treatment centers for patients and their caregivers, and funding breakthrough research. This year’s spots weave in the emotional elements of how cancer not only affects individuals but also the potential impact on their family and loved ones surrounding them. The new commercials join “Years” and “Used To” which also depict patients and survivors sharing their perspectives. All four spots feature actors who had personal experiences with the disease.
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