Give Blood to Give Time在日常生活中，我们会遇见献血车，经常接触呼吁爱心献血的消息。但也许并不知晓，献出的血液将如何具体地改变，甚至拯救，另一个生命。近日，美国红十字协会 （American Red Cross）联合美国癌症协会 （American Cancer Society）推出题为 ‘Give Blood to Give Time’ 的广告短片，由数百张黑白照片组合而成，记录了一位患癌女孩如何通过接受献血，重新恢复生命活力的故事。 短片前半段，一位美丽的女孩不幸患病，癌症夺走了她的快乐，带来疼痛与悲伤。一根输血管道进入她的身体，流动着的红色血液在黑白影像中尤为凸显，血液的更新令女孩重焕活力。短片最后通过字幕告诉观众：输血可以延续癌症病患的生命（“ A blood transfusion can extend the life of a cancer patient ”）。CreditsAmerican Red Cross  & American Cancer Society Agency: BBDO New YorkChief Creative Officer, BBDO Worldwide: David LubarsChief Creative Officer, BBDO New York: Greg HahnCreative Director: Roberto DaninoCreative Director / Art Director: Carolyn DavisCreative Director / Copywriter: Matthew PageHead of Integrated Production: David RolfeVP Executive Producer: Sofia HandlerPlanning: Alex BrittSVP Account Director: Valerie SenaAccount Director Jimmy McNamaraAccount Executive: Darcy McGuireProduction Company: CaviarDirector: Benjamin MegeDirector of Photography: John LondonoProducer: Malcom WaxHead of Production: Casey WoodenEditing: The WorkEditor: Anne PerriPost: MPCSound: HoneymixMusic: Q Department