Snickers Fix the World士力架有一句核心广告语：“当你饥饿的时候，你就不是你自己了。”为了把这句话表现到极致，士力架今年携手纽约 BBDO 和AMV BBDO，制作了超级碗广告《Snickers Fix the World（士力架修复世界）》。运用地球母亲大做文章，把世界变得糟糕的原因归结为是“地球饿了”，所以挖一个大坑往里面投放巨型士力架，希望通过喂饱地球，从而把世界拯救到正轨上来。据悉今年是士力架提出“饥饿时你就不是你”口号的十周年，也是士力架品牌成立的90周年，因此做出了这支具有里程碑意义的视频广告。该广告共分为三部分在超级碗投放，而以上这支完整版广告已经在YouTube播出。广告是以一首歌曲贯穿始终的：“当大街上成年人在骑着儿童款的脚踏车，每个人都在展现自己的“肉体”（老母亲像少女一样发私房照），小婴儿用农产品命名……这个世界的秩序在颠倒混乱。”于是一群人边走边唱着这首揭露世界“混乱”的歌，走向一个丛林深处：“世界很混乱，我们要修复它。”“我们要修复它，通过向它投喂士力架。”（因为人们把世界混乱的原因归结为：地球饿了）于是人们围在一个挖好的深坑旁边，共同关注着一家货运直升机把一根巨大的士力架投放进这深坑，最后欢呼雀跃。CreditsClient: Snickers (Mars)Tanya BermanVP of Marketing: Josh OlkenBrand Director, SNICKERS Brand: Martin TerwilligerSr. Brand Manager, SNICKERS Brand: Michael ItaliaHead of Social Media & Digital Content at the Hive: Seth DagerHead of Social Creative at the Hive: Betsy MagilnickSocial Media Strategist at the Hive: Rankin CarrollGlobal VP, Chocolate Category BU: Dale GreenGlobal Brand Director, SNICKERS/ BarsCreative Agency: BBDO, David LubarsChief Creative Officer - BBDO Worldwide: Greg HahnChief Creative Officer - BBDO New York: Alex GrieveChief Creative Officer - AMV BBDO:Scott MahoneyCreative Director/Writer - BBDO New York: Dan OlivaCreative Director/Art Director - BBDO New York: Alan WilsonWriter - AMV BBDO: Diccon DriverArt Director - AMV BBDO: Charlotte AdorjanCreative Director - AMV BBDO: Matt SwinburneCreative Director - AMV BBDO: Gianfranco ArenaExecutive Creative Director - BBDO New York: Peter KainExecutive Creative Director - BBDO New York: Larissa MageraCopywriter - BBDO New York: Morgan HoffArt Director - BBDO New York: David RolfeEVP, Director of Integrated Production - BBDO New York: Amy WertheimerEVP, Group Executive Producer - BBDO New York: Sarah KnowltonAssociate Producer - BBDO New York: Julia MillisonMusic Producer - BBDO New York: Melissa ChesterMusic Producer - BBDO New York: Paul CiscoBusiness Manager - BBDO New York: Kirsten FlanikCEO & President, BBDO New York: Susannah KellerEVP, Global Business Leader, Mars - BBDO New York: Julien LemoineVice President, Global Business Lead - BBDO CLM: Lisa PiliguianEVP, Senior Account Director - BBDO New York: Tani CorbachoVP, Account Director – BBDO New York: Elizabeth O'ConnorAccount Manager - BBDO New York: Jacob PlastinaAccount Executive - BBDO New York: Richard MoloneyClient Partner - AMV BBDO: Luke SlaterSenior Account Director - AMV BBDO: Philippa FieldBoard Account Director - AMV BBDO: Crystal RixChief Marketing Officer - BBDO Worldwide: Annemarie NorrisSVP, Group Director, Behavioral Planning. - BBDO New York: Christina StoddardGroup Planning Director - BBDO New York: Brian BrydonComms Planning Director - BBDO New York: Nicola WillisonStrategy Director AMV - BBDO: Talent Agency: The Marketing ArmBrad Sheehan: Celebrity Talent AcquisitionsProduction Company: MJZ, Tom KuntzDirector: David ZanderPresident: Eriks KruminsSenior Executive Producer: Emily SkinnerProducer: Linus SandgrenDirector of Photography: Brock HoughtonProduction Designer: Editorial: Mackenzie Cutler, Gavin CutlerEditor: Pamela Petruski, Megan Heard, Assistant Editor, Gina PaganoExecutive Producer: Mix: Heard City, Keith Reynaud, Mixer, Color: Company 3, Tim Masick, Colorist,VFX: The Mill, Phil CroweCreative Director: Anastasia Von RahlExecutive Producer: Melanie RoyProducer: Bret ArosCoordinator: Dan Warom3D Lead: Tim Crabtree2D Lead: Kai TsaiAssistant: Remedy Huynh, Music: We Are Walker, Sara MatarazzoSenior Executive Producer: Abbey HendrixExecutive Producer: Hispanic Agency: Third Ear, Serge FloresExecutive Creative Director: Rene GardnerSenior Copywriter:Javier Peraza, Rina TifferGroup Account Director: Meredith McBroomSenior Account Executive: Michael McLaughlin