本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
超过医学
案例简介：美国癌症协会发布了两个新的广告: 30 个电视广告、攻击计划和不止药物，作为去年秋天推出的品牌战略的延伸。广告关注美国癌症协会如何通过他们提供的一些各种服务 “从各个角度攻击”，包括 24/7/365 求助热线、免费提供治疗、保险建议, 在治疗中心附近为患者及其护理人员提供免费住宿，并资助突破性研究。今年的斑点编织在癌症不仅影响个人，而且对他们的家庭和周围的亲人的潜在影响的情感元素中。新的广告加入了 “岁月” 和 “习惯”，这也描绘了病人和幸存者分享他们的观点。所有四个景点都以有这种疾病个人经历的演员为特色。
超过医学
案例简介：The American Cancer Society is releasing two new :30 television commercials, Plan of Attack and More Than Medicine, as an extension of its brand strategy launched last fall. The ads focus on how the American Cancer Society is “Attacking from Every Angle” through some of various services they offer including a 24/7/365 help line, providing free rides to treatments, insurance advice, free lodging near treatment centers for patients and their caregivers, and funding breakthrough research. This year’s spots weave in the emotional elements of how cancer not only affects individuals but also the potential impact on their family and loved ones surrounding them. The new commercials join “Years” and “Used To” which also depict patients and survivors sharing their perspectives. All four spots feature actors who had personal experiences with the disease.
More Than Medicine
案例简介：美国癌症协会发布了两个新的广告: 30 个电视广告、攻击计划和不止药物，作为去年秋天推出的品牌战略的延伸。广告关注美国癌症协会如何通过他们提供的一些各种服务 “从各个角度攻击”，包括 24/7/365 求助热线、免费提供治疗、保险建议, 在治疗中心附近为患者及其护理人员提供免费住宿，并资助突破性研究。今年的斑点编织在癌症不仅影响个人，而且对他们的家庭和周围的亲人的潜在影响的情感元素中。新的广告加入了 “岁月” 和 “习惯”，这也描绘了病人和幸存者分享他们的观点。所有四个景点都以有这种疾病个人经历的演员为特色。
More Than Medicine
案例简介：The American Cancer Society is releasing two new :30 television commercials, Plan of Attack and More Than Medicine, as an extension of its brand strategy launched last fall. The ads focus on how the American Cancer Society is “Attacking from Every Angle” through some of various services they offer including a 24/7/365 help line, providing free rides to treatments, insurance advice, free lodging near treatment centers for patients and their caregivers, and funding breakthrough research. This year’s spots weave in the emotional elements of how cancer not only affects individuals but also the potential impact on their family and loved ones surrounding them. The new commercials join “Years” and “Used To” which also depict patients and survivors sharing their perspectives. All four spots feature actors who had personal experiences with the disease.
超过医学
暂无简介
More Than Medicine
暂无简介
基本信息
- 广告战役： #Plan of Attack# , # More Than Medicine#
- 广告品牌： American Cancer Society
- 发布日期： 2018-11-01
- 行业领域： 生活服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
