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未知的
案例简介：巴西 FCB 为 2018 届巴西创意俱乐部节发起活动 活动的第七版邀请你探索未知 圣保罗，2018年9月21日 -- FCB Brasil 的活动标志着巴西创意俱乐部节的第七届，该节将于 9月22日至 24 日在圣保罗举行。 有创造力的人总是在寻找新的伟大想法。但是在哪里可以找到它们呢？今年的节日活动以 “欢迎来到未知” 为标题，邀请你深入探索未知。 “未知可以唤起不同的情感，如痛苦、痴迷或迷恋。探索未知，以及它激发的所有情感，是找到伟大想法的唯一途径。FCB Brasil CCO 的乔安娜 · 蒙泰罗解释道: “对未探索的探索是 2018 届巴西创意俱乐部节的主题。”。 除了电影节的所有视觉识别之外，该活动还包括在线视频，以及数字城市家具、横幅、社交网络和广告的内容。 这段视频由马努 · 马扎罗执导，西贡制作，用视觉隐喻描绘了人类的这种永恒困境: 我们对确保我们进化的新事物的追求和阻止我们头朝前潜入未知的生存本能之间的对抗，这是通往新事物的唯一真正途径。 此外，构成其他材料艺术的大形状是使用创成式设计创建的，这是一种方法，在这种方法中，形状会随着添加或更改的每个参数而完全改变。因此，在这种情况下，创造性的努力本身就是对未知的探究，因为最终的结果是无法预测的。每一个形状都代表了我们在寻找新事物时的一种情感。
未知的
案例简介：FCB Brasil launches campaign for the 2018 Brazilian Creative Club Festival The seventh edition of the event invites you to explore the unknown São Paulo, September 21, 2018 - The campaign by FCB Brasil marks the 7th edition of the Brazilian Creative Club Festival, which will take place between September 22 and 24 in São Paulo. People who work with creativity are always in search of new great ideas. But where can they be found? With the title "Welcome to the Unknown", the campaign for this year's festival invites you to dive into the unexplored. "The unknown can evoke different emotions, such as agony, obsession, or fascination. Exploring the unknown, and all of the emotions it inspires, is the only path to finding great ideas. This search for the unexplored is the theme of the 2018 Brazilian Creative Club Festival", explains Joanna Monteiro, CCO at FCB Brasil. Besides all of the visual identity for the festival, the campaign also features an online video, and content for digital urban furniture, banners, social networks, and ads. The video, which was directed by Manu Mazzaro and produced by Saigon, uses visual metaphors to portray this perpetual dilemma of humanity: the confrontation between our quest for something new that ensures our evolution and the survival instinct that prevents us from diving head-first into the unknown, which is the only real path to something new. In addition, the large shapes that comprise the art for the other materials were created using generative design, an approach in which the shapes change completely with each parameter that is added or changed. Therefore, the creative efforts in this case were themselves a dive into the unknown, as the final result was impossible to predict. And each of the shapes represents an emotion we feel during our search for something new.
The Unknown
案例简介：巴西 FCB 为 2018 届巴西创意俱乐部节发起活动 活动的第七版邀请你探索未知 圣保罗，2018年9月21日 -- FCB Brasil 的活动标志着巴西创意俱乐部节的第七届，该节将于 9月22日至 24 日在圣保罗举行。 有创造力的人总是在寻找新的伟大想法。但是在哪里可以找到它们呢？今年的节日活动以 “欢迎来到未知” 为标题，邀请你深入探索未知。 “未知可以唤起不同的情感，如痛苦、痴迷或迷恋。探索未知，以及它激发的所有情感，是找到伟大想法的唯一途径。FCB Brasil CCO 的乔安娜 · 蒙泰罗解释道: “对未探索的探索是 2018 届巴西创意俱乐部节的主题。”。 除了电影节的所有视觉识别之外，该活动还包括在线视频，以及数字城市家具、横幅、社交网络和广告的内容。 这段视频由马努 · 马扎罗执导，西贡制作，用视觉隐喻描绘了人类的这种永恒困境: 我们对确保我们进化的新事物的追求和阻止我们头朝前潜入未知的生存本能之间的对抗，这是通往新事物的唯一真正途径。 此外，构成其他材料艺术的大形状是使用创成式设计创建的，这是一种方法，在这种方法中，形状会随着添加或更改的每个参数而完全改变。因此，在这种情况下，创造性的努力本身就是对未知的探究，因为最终的结果是无法预测的。每一个形状都代表了我们在寻找新事物时的一种情感。
The Unknown
案例简介：FCB Brasil launches campaign for the 2018 Brazilian Creative Club Festival The seventh edition of the event invites you to explore the unknown São Paulo, September 21, 2018 - The campaign by FCB Brasil marks the 7th edition of the Brazilian Creative Club Festival, which will take place between September 22 and 24 in São Paulo. People who work with creativity are always in search of new great ideas. But where can they be found? With the title "Welcome to the Unknown", the campaign for this year's festival invites you to dive into the unexplored. "The unknown can evoke different emotions, such as agony, obsession, or fascination. Exploring the unknown, and all of the emotions it inspires, is the only path to finding great ideas. This search for the unexplored is the theme of the 2018 Brazilian Creative Club Festival", explains Joanna Monteiro, CCO at FCB Brasil. Besides all of the visual identity for the festival, the campaign also features an online video, and content for digital urban furniture, banners, social networks, and ads. The video, which was directed by Manu Mazzaro and produced by Saigon, uses visual metaphors to portray this perpetual dilemma of humanity: the confrontation between our quest for something new that ensures our evolution and the survival instinct that prevents us from diving head-first into the unknown, which is the only real path to something new. In addition, the large shapes that comprise the art for the other materials were created using generative design, an approach in which the shapes change completely with each parameter that is added or changed. Therefore, the creative efforts in this case were themselves a dive into the unknown, as the final result was impossible to predict. And each of the shapes represents an emotion we feel during our search for something new.
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