Giffgaff is launching a new anti-consumerist content push with the help of social publisher LADbible Group, ahead of Black Friday. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media.With the aim of engaging with a savvy, progressive audience of 25 to 44-year-olds, and positioning Giffgaff as a disruptor and innovator in the telecoms sector, the brand is partnering with LADbible and UNILAD to take a radically different approach at a time of year when most brands are pushing sales.“Check Your Drawers” sees giffgaff on a mission to reacquaint the nation with the contents of their drawers for any old mobile phone handsets, with the ambition of starting to create a truly circular economy and building a new and sustainable model for the industry.by getting them back into circulation.CreditsJUMP (Havas Media Group’s content and partnerships division)Matt Carter – Account DirectorKiera Perez – Account ExecutiveTom Dunn – Creative DirectorKevin Morosky – Creative DirectorDani Murphy – Strategy DirectorgiffgaffAlexa Plonking - Senior Brand ManagerLisa Boyles - Social Media ManagerGeorgina Bramall – Head of Brand StrategyAbi Pearl - Head of AdvertisingLADbible GroupSam O’Sullivan - Senior CreativeOliver Williams - Associate Creative DirectorLucy Pearce - Account DirectorEmily Duffield - ProducerGeorgia Grenenger - Activation ExecutiveMischa Murray King - Graphic DesignerEmily Dodd - Account DirectorJake Fitzgibbon - Group Head