本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
检查你的抽屉
案例简介：giffgaff在黑色星期五之前，在社会出版商LADbible Group的帮助下，推出了一项新的反消费主义内容推。该计划是与JUMP，Havas Media Group的内容和合作伙伴关系中心以及Havas Media合作制定的。为了吸引25至44岁的精明，进步的受众，并将giffgaff定位为电信领域的颠覆者和创新者，该品牌正在与LADbible和UNILAD合作，在大多数品牌推动销售的时候采取完全不同的方法。“检查你的抽屉” 使吉夫加夫的使命是重新认识任何旧手机的抽屉里的东西，并开始创造一个真正的循环经济，并为这个行业建立一个新的和可持续的模式。通过让它们重新流通。在典型的LADbible团体风格中，内容推送具有幽默，嘲讽的语调，灵感来自讽刺电视节目，例如《今日》，《铜眼》和《认识我，认识你》。竞选概念具有双重含义，被选择来吸引注意力并开始围绕电子废物问题进行对话。由Manga Saint hilre主演的一系列有趣的视频旨在提高人们对减少电子垃圾的需求的认识，并展示人们如何开始对旧手机有不同的看法，展示翻新，回收或赠送设备的积极影响。英国哈瓦斯为吉夫加夫制作的数字广告，类别为: 电子、技术。
检查你的抽屉
案例简介：giffgaff is launching a new anti-consumerist content push with the help of social publisher LADbible Group, ahead of Black Friday. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media. With the aim of engaging with a savvy, progressive audience of 25 to 44-year-olds, and positioning giffgaff as a disruptor and innovator in the telecoms sector, the brand is partnering with LADbible and UNILAD to take a radically different approach at a time of year when most brands are pushing sales. “Check Your Drawers” sees giffgaff on a mission to reacquaint the nation with the contents of their drawers for any old mobile phone handsets, with the ambition of starting to create a truly circular economy and building a new and sustainable model for the industry.by getting them back into circulation. In typical LADbible Group style, the content push has a humorous, tongue-in-cheek tone of voice, inspired by satirical TV shows such as The Day Today, Brass Eye and Knowing Me, Knowing You. The campaign concept, with its double meaning, has been chosen to grab attention and start conversations around e-waste issues. A series of funny videos, starring Manga Saint Hilare, aim to drive awareness of the need to reduce e-waste and demonstrate how people can start to think differently about their old phones, showing the positive impact of refurbishing, recycling or gifting their devices. Digital advertisement created by Havas, United Kingdom for giffgaff, within the category: Electronics, Technology.
Check Your Drawers
案例简介：giffgaff在黑色星期五之前，在社会出版商LADbible Group的帮助下，推出了一项新的反消费主义内容推。该计划是与JUMP，Havas Media Group的内容和合作伙伴关系中心以及Havas Media合作制定的。为了吸引25至44岁的精明，进步的受众，并将giffgaff定位为电信领域的颠覆者和创新者，该品牌正在与LADbible和UNILAD合作，在大多数品牌推动销售的时候采取完全不同的方法。“检查你的抽屉” 使吉夫加夫的使命是重新认识任何旧手机的抽屉里的东西，并开始创造一个真正的循环经济，并为这个行业建立一个新的和可持续的模式。通过让它们重新流通。在典型的LADbible团体风格中，内容推送具有幽默，嘲讽的语调，灵感来自讽刺电视节目，例如《今日》，《铜眼》和《认识我，认识你》。竞选概念具有双重含义，被选择来吸引注意力并开始围绕电子废物问题进行对话。由Manga Saint hilre主演的一系列有趣的视频旨在提高人们对减少电子垃圾的需求的认识，并展示人们如何开始对旧手机有不同的看法，展示翻新，回收或赠送设备的积极影响。英国哈瓦斯为吉夫加夫制作的数字广告，类别为: 电子、技术。
Check Your Drawers
案例简介：giffgaff is launching a new anti-consumerist content push with the help of social publisher LADbible Group, ahead of Black Friday. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media. With the aim of engaging with a savvy, progressive audience of 25 to 44-year-olds, and positioning giffgaff as a disruptor and innovator in the telecoms sector, the brand is partnering with LADbible and UNILAD to take a radically different approach at a time of year when most brands are pushing sales. “Check Your Drawers” sees giffgaff on a mission to reacquaint the nation with the contents of their drawers for any old mobile phone handsets, with the ambition of starting to create a truly circular economy and building a new and sustainable model for the industry.by getting them back into circulation. In typical LADbible Group style, the content push has a humorous, tongue-in-cheek tone of voice, inspired by satirical TV shows such as The Day Today, Brass Eye and Knowing Me, Knowing You. The campaign concept, with its double meaning, has been chosen to grab attention and start conversations around e-waste issues. A series of funny videos, starring Manga Saint Hilare, aim to drive awareness of the need to reduce e-waste and demonstrate how people can start to think differently about their old phones, showing the positive impact of refurbishing, recycling or gifting their devices. Digital advertisement created by Havas, United Kingdom for giffgaff, within the category: Electronics, Technology.
检查你的抽屉
暂无简介
Check Your Drawers
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
