This weekend, Giffgaff’s 2018 brand campaign will launch with a 60-second film created in collaboration with Rattling Stick’s Ed Morris. The single-shot film shows a young woman stood in front of a parked car in a nondescript setting, delivering a thought-provoking monologue which explores the advantages of ‘small’ and challenges the conventional idea that ‘big’ is always better. The camera slowly zooms towards the simply-dressed protagonist as Siouxsie & The Banshees’ 1978 classic ‘Hong Kong Garden’ gradually becomes more audible.Tom Evans and Olly Courtney came up with the initial concept of ‘Small vs Big’. Ed Morris conceived the idea, wrote the script and directed the commercial and shot the stills campaign. "All you have to do is turn on your TV or go online and you hear big men shouting about big things, in a big way - when all it really is, is a big bit of old noise," said Tom Rainsford, brand director at Giffgaff. "We wanted to present a different point of view. We wanted to make something that was bold but in a small way."The film will air during the final of The Voice on 7 April, underlining Giffgaff’s connection to the ITV programme, which it has sponsored throughout its 2018 run. The film will be supported by social and out of home.CreditsBrand Director giffgaff : Tom RainsfordHead of Advertising giffgaff : Abi Pearl WardAgency Production Company : Like Minded IndividualsAgency Producer : Tracy StokesCreative Director : Ed MorrisProduction Company : Rattling StickDirector : Ed MorrisProduction Company Producer: Polly Du PlessisLighting Cameraman ; Stephen Keith RoachEditor ; Flaura Atkinson, The QuarryPost Production ; The MillPost Production Producer ; Reece Ewing, Rebecca PerryColourist : Seamus O’KaneSound Studio : Wave StudiosSound Engineer : Dugal MacDiarmidMusic Company : Eclectic MusicMusic : Hong Kong Garden by Siouxsie andthe Banshees