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左拉: 梅坎主义没有遗憾
案例简介:
左拉: 梅坎主义没有遗憾
案例简介:
Zola: No Regrets by Mekanism
案例简介:
Zola: No Regrets by Mekanism
案例简介:
左拉: 梅坎主义没有遗憾
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Zola: No Regrets by Mekanism
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Mekanism’s new commercial with Zola comes out just in time for engagement season (which kicks off on Thanksgiving) and will air nationally on linear and streaming. The campaign, called 'No Regrets,' is about how wedding planning has become more stressful than commitment. Dreamy wedding inspiration is everywhere from Instagram to 11 spinoffs of Say Yes To The Dress. But we’ve lost touch with what matters - the couple.This commercial is a humorous take on how Zola does put the couple first. Every wedding is beautiful, but Zola has helped over one million couples have an easy and stress-free planning experience. Zola and Mekanism shot three weddings in one day. They show three couples who all appear to be reciting their vows but instead are stating regrets from their wedding planning, resulting in hiccups that Zola could have helped avoid.Zola also has a corresponding NYC subway campaign.CreditsBrand Team: ZolaChief Marketing Officer: Mike ChiDirector of Brand Marketing and Communications: Jennifer SpectorSenior Content Strategist: Jax RisserArt Director: Alexandra FortuneHead of Acquisition: Ari GayerSenior Manager, Acquisition: Alicia XiongCreative Agency: MekanismPartner/Executive Creative Director: David HorowitzCreative Director: Kara CoyleAssociate Creative Director: Tim NobleArt Director: Grace HwangCEO/President: Jason HarrisManaging Director & Head of Brand Management: Tor EdwardsGroup Brand Director: Amanda ChandlerBrand Supervisor: Austin McDonnellSenior Project Manager: Christine MorelliChief Strategy Officer, East: Ambika PaiAssociate Strategy Director: Dayna UyedaProduction: Sister StudiosDirector: Lauren SickDP: Dan KennedyWardrobe: Amit GajwaniProduction Designer: Angela HowardExecutive Producer: Sarah DiLeoSenior Producer: Zach FlemingDirector of Animation: Richard KrolewiczLine Producer: Christian KendrickProduction Manager: Maya YergoEditor: Ryan McIlraithColor: Irving HarveyMix: SoundLounge
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