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新常态
案例简介：描述有关您所在国家/地区的健康与健康通信的任何限制或法规，包括: 在美国，大麻仍然是联邦非法的，这使得法规对品牌来说是一个令人困惑和不一致的障碍。在法定国家，国家指定的监管机构制定有关广告大麻的具体规则。目前，大多数媒体拒绝为大麻品牌投放广告。 健康与保健工作必须证明它如何满足 “改变生活的创造力” 的标准。为什么你的工作与健康相关？ 随着国家主导的合法化，数百万美国人现在可以获得药用大麻治疗。从疼痛治疗到焦虑和PTSD，这部电影重点介绍了大麻改变生活的医学益处，为围绕以大麻为中心的治疗方法进行新的无污名讨论铺平了道路。 写一个关于电影中发生的事情的简短总结 “新常态” 是一次穿越美国不公正禁止大麻历史的挑衅性回顾之旅。相机无缝地移动通过由冻结的不公正场景和重要的文化转折点组成的相连的西洋镜组。一群受禁酒令影响的真实人物为每个场景带来了真实性和情感。这部电影以希望的信息达到高潮，并以田园诗般的未来愿景为标志，大麻不再被污名化，就像购买杂货一样正常。 陪审团的文化/背景信息 因大麻被捕的美国人中，四分之三是有色人种。因此，重要的是，我们让黑人生活问题活动家和演员杰西 · 威廉姆斯 (Jesse Williams) 提出他对禁酒令如何影响这些社区的第一手观点。 杰西 (Jesse) 是一位前历史老师，扮演着拥有奴隶的乔治·华盛顿 (George Washington) 的角色，这是一个历史悖论，使美国历史的片面故事受到质疑。 引导他过去的职业，他继续教育听众提及不公正现象，例如纽约市警务政策 (称为stop and frisk)，在该政策中，许多少数民族被警察制止并搜查，没有正当理由。 这部电影还提到了 “疯狂的疯狂”，这是一部1930年代政府赞助的反大麻宣传电影，因其极其不准确的主张和可笑的恐吓策略而臭名昭著。 告诉陪审团有关使用的动画的视觉效果/类型，并总结任何相关的挑战或技术。 为了使大麻禁令的历史栩栩如生，我们创建了一个大型的博物馆西洋镜。西洋镜的每个场景都讲述了不公正法律，政府宣传和反文化的关键故事。虽然西洋镜套装很实用，但我们创作了西洋镜背景的数字哑光画。数字背景使生产设计师能够创建感觉手绘的背景场景，而无需花费大量的时间和成本来手工绘画。背景的合成是如此无缝，使观众想起了实际的博物馆西洋镜体验。
新常态
案例简介：Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including: Cannabis is still federally illegal in the U.S making regulation a confusing and inconsistent hurdle for brands. In legal states, state-appointed regulatory bodies make specific rules regarding advertising cannabis. Most media outlets refuse to run advertising for cannabis brands at this time. Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness? With the state-led legalization, millions of American now have access to medicinal cannabis treatments. From pain treatment to anxiety and PTSD, this film highlights the life-changing medicinal benefits of cannabis, paving the way for a new stigma-free discussion around cannabis-centric treatments. Write a short summary of what happens in the film “The New Normal” is a provocative retrospective journey through the history of America’s unjust prohibition of cannabis. The camera seamlessly moves through a connected diorama set composed of frozen scenes of injustice and important cultural turning points. A cast of real people affected by prohibition bring authenticity and emotion to each scene. The film culminates with a message of hope, punctuated by an idyllic vision of the future where cannabis is no longer stigmatized, it’s as normal as buying groceries. Cultural/Context information for the jury Three out of every four Americans arrested for cannabis are people of color. Therefore, it was important that we cast Black Lives Matter activist and actor Jesse Williams to bring his first-hand perspective on how prohibition has affected these communities. Jesse, a former history teacher, plays the role of the slave-owning George Washington, a historical paradox that brings into question the one-sided story of American history. Channeling his past profession he continues to educate the audience making references to injustices like the New York City policing policy known as stop and frisk, where many minorities were stopped and searched by the police without just cause. The film also references “Reefer Madness,” a government-sponsored anti-cannabis propaganda film from the 1930s infamous for its wildly inaccurate claims and ludicrous scare tactics. Tell the jury about visual effects / type(s) of animation used and summarise any relevant challenges or techniques. To bring to life the idea of the history of cannabis prohibition, we created a massive museum diorama. Each scene of the diorama told a pivotal story of unjust laws, government propaganda, and counterculture. While the diorama sets were practical, we created digital matte paintings of the diorama backgrounds. The digital backgrounds enabled the production designer to create background scenes that felt hand painted without the labor-intensive time and cost to paint them by hand. The compositing of the backgrounds are so seamless, the audience is reminded of walking through an actual museum diorama experience.
New Normal
案例简介：描述有关您所在国家/地区的健康与健康通信的任何限制或法规，包括: 在美国，大麻仍然是联邦非法的，这使得法规对品牌来说是一个令人困惑和不一致的障碍。在法定国家，国家指定的监管机构制定有关广告大麻的具体规则。目前，大多数媒体拒绝为大麻品牌投放广告。 健康与保健工作必须证明它如何满足 “改变生活的创造力” 的标准。为什么你的工作与健康相关？ 随着国家主导的合法化，数百万美国人现在可以获得药用大麻治疗。从疼痛治疗到焦虑和PTSD，这部电影重点介绍了大麻改变生活的医学益处，为围绕以大麻为中心的治疗方法进行新的无污名讨论铺平了道路。 写一个关于电影中发生的事情的简短总结 “新常态” 是一次穿越美国不公正禁止大麻历史的挑衅性回顾之旅。相机无缝地移动通过由冻结的不公正场景和重要的文化转折点组成的相连的西洋镜组。一群受禁酒令影响的真实人物为每个场景带来了真实性和情感。这部电影以希望的信息达到高潮，并以田园诗般的未来愿景为标志，大麻不再被污名化，就像购买杂货一样正常。 陪审团的文化/背景信息 因大麻被捕的美国人中，四分之三是有色人种。因此，重要的是，我们让黑人生活问题活动家和演员杰西 · 威廉姆斯 (Jesse Williams) 提出他对禁酒令如何影响这些社区的第一手观点。 杰西 (Jesse) 是一位前历史老师，扮演着拥有奴隶的乔治·华盛顿 (George Washington) 的角色，这是一个历史悖论，使美国历史的片面故事受到质疑。 引导他过去的职业，他继续教育听众提及不公正现象，例如纽约市警务政策 (称为stop and frisk)，在该政策中，许多少数民族被警察制止并搜查，没有正当理由。 这部电影还提到了 “疯狂的疯狂”，这是一部1930年代政府赞助的反大麻宣传电影，因其极其不准确的主张和可笑的恐吓策略而臭名昭著。 告诉陪审团有关使用的动画的视觉效果/类型，并总结任何相关的挑战或技术。 为了使大麻禁令的历史栩栩如生，我们创建了一个大型的博物馆西洋镜。西洋镜的每个场景都讲述了不公正法律，政府宣传和反文化的关键故事。虽然西洋镜套装很实用，但我们创作了西洋镜背景的数字哑光画。数字背景使生产设计师能够创建感觉手绘的背景场景，而无需花费大量的时间和成本来手工绘画。背景的合成是如此无缝，使观众想起了实际的博物馆西洋镜体验。
New Normal
案例简介：Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including: Cannabis is still federally illegal in the U.S making regulation a confusing and inconsistent hurdle for brands. In legal states, state-appointed regulatory bodies make specific rules regarding advertising cannabis. Most media outlets refuse to run advertising for cannabis brands at this time. Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness? With the state-led legalization, millions of American now have access to medicinal cannabis treatments. From pain treatment to anxiety and PTSD, this film highlights the life-changing medicinal benefits of cannabis, paving the way for a new stigma-free discussion around cannabis-centric treatments. Write a short summary of what happens in the film “The New Normal” is a provocative retrospective journey through the history of America’s unjust prohibition of cannabis. The camera seamlessly moves through a connected diorama set composed of frozen scenes of injustice and important cultural turning points. A cast of real people affected by prohibition bring authenticity and emotion to each scene. The film culminates with a message of hope, punctuated by an idyllic vision of the future where cannabis is no longer stigmatized, it’s as normal as buying groceries. Cultural/Context information for the jury Three out of every four Americans arrested for cannabis are people of color. Therefore, it was important that we cast Black Lives Matter activist and actor Jesse Williams to bring his first-hand perspective on how prohibition has affected these communities. Jesse, a former history teacher, plays the role of the slave-owning George Washington, a historical paradox that brings into question the one-sided story of American history. Channeling his past profession he continues to educate the audience making references to injustices like the New York City policing policy known as stop and frisk, where many minorities were stopped and searched by the police without just cause. The film also references “Reefer Madness,” a government-sponsored anti-cannabis propaganda film from the 1930s infamous for its wildly inaccurate claims and ludicrous scare tactics. Tell the jury about visual effects / type(s) of animation used and summarise any relevant challenges or techniques. To bring to life the idea of the history of cannabis prohibition, we created a massive museum diorama. Each scene of the diorama told a pivotal story of unjust laws, government propaganda, and counterculture. While the diorama sets were practical, we created digital matte paintings of the diorama backgrounds. The digital backgrounds enabled the production designer to create background scenes that felt hand painted without the labor-intensive time and cost to paint them by hand. The compositing of the backgrounds are so seamless, the audience is reminded of walking through an actual museum diorama experience.
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