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佐拉: 让Lea成为Quirk Creative的Lea
案例简介:
佐拉: 让Lea成为Quirk Creative的Lea
案例简介:
Zola: Let Lea be Lea by Quirk Creative
案例简介:
Zola: Let Lea be Lea by Quirk Creative
案例简介:
佐拉: 让Lea成为Quirk Creative的Lea
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Zola: Let Lea be Lea by Quirk Creative
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In a new commercial from the wedding company Zola, actress Lea Michele gives viewers a look at just how easy it was to plan her recent wedding — based on actual scenes from her Instagram account. Lea is a real Zola couple, registering on the website herself prior to the partnership.'Let Lea be Lea,' created by Brooklyn-based independent agency Quirk Creative in collaboration with Zola’s internal team, shows the former Glee star using Zola’s suite of wedding planning tools including building her wedding website poolside, working her abs and registry, and selecting the perfect invitation.The Lea Michele partnership is the first celebrity partnership for Zola. In addition to the commercial, Lea hosted a wedding paper party at the Zola store in NYC, posted on Instagram, and Zola developed a landing page showcasing her favorite Zola products.CreditsBrandCMO: Mike ChiHead of Brand: Jennifer SpectorSenior Content Strategist: Jacqueline RisserAgencyDirector: Gaelan DraperDP: Julia SwainCopywriter: Matt LazarusAccount Director: Yael NachajonArt Director: Wren SieberProducer: Geenah KrishtCasting: Brooke Goldman
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