Welcome Back to Normal-ish|户外|广告营销案例【ADGuider广告指南】

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案例简介：随着西雅图开始进入其重新开放计划的第二阶段，该市的许多广告牌无人居住，梅堪主义与拉马尔广告 (Lamar Advertising) 合作，帮助支持小企业。为了激励当地居民在当地购物，并支持当地受欢迎的企业，梅卡主义精心挑选了五家少数族裔拥有的企业，让他们在整个西雅图的广告牌上聚光灯下。更多关于下面的业务。OOH活动将出现在由拉马尔广告牌 (Lamar Billboard) 捐赠的价值1万美元的免费广告空间上 -- 这只是一个开始，因为梅肯主义希望通过这项活动鼓励更多的媒体公司捐赠他们的服务和空间。 Flows Just 4 You: 据说是太平洋西北地区唯一的黑人拥有的花店，玛丽 · 韦斯利拥有这家商店近40年了，最近不得不搬家，多亏了当地社区的支持，不得不搬迁地点，避免被驱逐。在她70多岁的时候，玛丽自己做所有事情，直到送花!大东: 西雅图最古老的中餐馆，成立于1935年，被称为李小龙的最爱，位于国际区。这座城市主食还出现在 “A Taste of Home” 中，这是一部展示西雅图最古老和最好的中国菜的纪录片。康帕尼咖啡馆: 店主，戴斯利 · 戈登于1995年开始在康帕尼餐厅，是西雅图地区法国菜的旗手。戈登从厨师变成了苏斯厨师，厨师，最终成为厨师/老板。2008年，戈登是美国铁厨美国新鲜浆果挑战赛的竞争对手。帕姆厨房: 位于沃林福德的加勒比海主食。帕姆食品出现在盖伊 · 菲埃里的大食店、Drive-Ins和Dives上，菲埃里宣布 “他们正在淘汰来自特立尼达的真正交易食品”。冲浪清洁工: 干洗，洗衣和变更服务超过30年在西雅图，只使用无毒程序。处理和改变从日常服装到复杂物品的艺术和科学。

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案例简介：As Seattle begins to enter phase 2 of its reopening plan and with many billboards in the city left unoccupied, Mekanism teamed up with Lamar Advertising on a pro-bono OOH campaign to help support small businesses. To galvanize local residents to shop local and support local beloved businesses, Mekanism handpicked five minority-owned businesses to spotlight on billboards throughout Seattle. More on the businesses below. The OOH campaign will be featured on $10,000 worth of free advertising space donated by Lamar Billboards -- and this is just the beginning, as Mekanism hopes to encourage more media companies to donate their services and space with this campaign. Flowers Just 4 You: Said to be the only Black-owned florist in the Pacific Northwest, Mary Wesley has owned this shop for almost 40 years, recently having to move locations and stave off eviction thanks to support from the local community. In her late 70’s, Mary does everything herself, down to delivering the flowers! Tai Tung: Seattle’s oldest Chinese restaurant, established in 1935 and known to be Bruce Lee’s favorite, located in the International District. The city staple was also featured in “A Taste of Home,” a documentary showcasing Seattle’s oldest and best Chinese food. Cafe Campagne: Owner, Daisley Gordon started at Campagne Restaurant in 1995, Seattle’s standard-bearer of regional French cuisine. Gordon went from cook to Sous Chef, Chef and eventually Chef/Owner. In 2008, Gordon was a competitor on Iron Chef America’s fresh berries challenge. Pam’s Kitchen: Caribbean staple located in Wallingford. Pam's was featured on Guy Fieri's Diners, Drive-Ins and Dives, with Fieri declaring "they're knocking out the real deal food from Trinidad." Surf Cleaners: Dry Cleaning, Laundry & Alteration Services over 30 years in Seattle and use only non-Toxic procedures. The art and science of handling & altering everything from everyday garments to sophisticated items.