Welcome Back to Normal-ish|户外|广告营销案例【ADGuider广告指南】

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案例简介：随着西雅图开始进入其重新开放计划的第二阶段，并且该市的许多广告牌都无人居住，Mekanism与Lamar Advertising合作开展了一项公益活动，以帮助支持小型企业。为了激励当地居民在当地购物并支持当地心爱的企业，Mekanism精心挑选了五家少数族裔企业，以关注整个西雅图的广告牌。更多关于下面的业务。OOH活动将出现在Lamar billboard捐赠的价值10,000美元的免费广告空间中-这仅仅是个开始，因为Mekanism希望鼓励更多的媒体公司通过该活动捐赠其服务和空间。 Flowers Just 4 You: 据说是西北太平洋地区唯一的黑人花店，玛丽·韦斯利 (Mary Wesley) 拥有这家商店已有近40年的历史，最近由于当地社区的支持，不得不搬迁地点并避免驱逐。在70多岁的时候，玛丽自己做一切，直到送花!大东: 西雅图最古老的中餐馆，1935年成立，是李小龙的最爱，位于国际区。这座城市的主食也出现在 “家的味道” 中，这部纪录片展示了西雅图最古老、最好的中国菜。Cafe Campagne: 店主Daisley Gordon从西雅图地区法国美食的旗手Campagne Restaurant 1995年开始。戈登从厨师变成了副厨师，厨师，最终成为厨师/老板。2008年，戈登 (Gordon) 是美国铁厨师 (Iron Chef America) 的新鲜浆果挑战赛的竞争对手。帕姆的厨房: 位于沃灵福德的加勒比海主食。Pam的特色出现在Guy Fieri的食客，免下车和潜水中，Fieri宣称 “他们正在淘汰特立尼达的真正交易食品”。冲浪清洁工: 西雅图30多年的干洗、洗衣和改造服务，仅使用无毒程序。处理和改变从日常服装到复杂物品的艺术和科学。

欢迎回到正常状态

案例简介：As Seattle begins to enter phase 2 of its reopening plan and with many billboards in the city left unoccupied, Mekanism teamed up with Lamar Advertising on a pro-bono OOH campaign to help support small businesses. To galvanize local residents to shop local and support local beloved businesses, Mekanism handpicked five minority-owned businesses to spotlight on billboards throughout Seattle. More on the businesses below. The OOH campaign will be featured on $10,000 worth of free advertising space donated by Lamar Billboards -- and this is just the beginning, as Mekanism hopes to encourage more media companies to donate their services and space with this campaign. Flowers Just 4 You: Said to be the only Black-owned florist in the Pacific Northwest, Mary Wesley has owned this shop for almost 40 years, recently having to move locations and stave off eviction thanks to support from the local community. In her late 70’s, Mary does everything herself, down to delivering the flowers! Tai Tung: Seattle’s oldest Chinese restaurant, established in 1935 and known to be Bruce Lee’s favorite, located in the International District. The city staple was also featured in “A Taste of Home,” a documentary showcasing Seattle’s oldest and best Chinese food. Cafe Campagne: Owner, Daisley Gordon started at Campagne Restaurant in 1995, Seattle’s standard-bearer of regional French cuisine. Gordon went from cook to Sous Chef, Chef and eventually Chef/Owner. In 2008, Gordon was a competitor on Iron Chef America’s fresh berries challenge. Pam’s Kitchen: Caribbean staple located in Wallingford. Pam's was featured on Guy Fieri's Diners, Drive-Ins and Dives, with Fieri declaring "they're knocking out the real deal food from Trinidad." Surf Cleaners: Dry Cleaning, Laundry & Alteration Services over 30 years in Seattle and use only non-Toxic procedures. The art and science of handling & altering everything from everyday garments to sophisticated items.