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移动街机
案例简介：执行 首先，我们开发了一个矩阵，其中列出了 25 个 UX 良好实践。然后，我们测试了每个品牌的移动网站体验，以检测问题。之后，我们创建了四个交互式数据驱动游戏，以有趣而简单的方式解释问题: 测试性能，看看我们创建的加载时间机器可以加载网站的速度; 对于导航，我们开发了体验机; 为了检查移动网站的搜索有多准确,我们创建了一个名为 “搜索迷宫” 的虚拟现实游戏，为了分析购买旅程和结账，我们开发了一款 Castaway 购买游戏。之后，与会者被邀请参加一个研讨会，深入探讨他们的移动网站存在的问题。在那里，我们讨论了移动设计原则和 UX 良好实践。一天结束时，所有 23 家公司都带着一个定制的计划离开了 Google Plex 活动描述 Mobile Arcade 是一个活动，我们从参与者的品牌移动网站收集了数千个数据点，然后进行分析。但是我们不仅仅是给他们复杂的数字、图形或图表，而是给他们一次体验。我们开发了四款娱乐和互动的数据驱动游戏，为 C 级高管提供实时反馈，展示他们的移动用户体验有多好或多坏，以及它如何影响他们的业务。这些游戏都是基于特定的用户体验问题: 性能、导航、搜索和结账。通过数据洞察，我们能够为每个参与者提供关于他们品牌自身问题的精确反馈，为每个参与者提供量身定制的体验，以解决他们的移动网站用户体验问题。
移动街机
案例简介：Execution First, we developed a matrix where we listed 25 UX good practices. Then, we testeded each brand mobile site experiences in order to detect the problems. After that, we created four interactive data-driven games to explain the issues in a fun and simple way: to test performance and see how fast a site can load we created the Loading Time Machine; for Navigation we developed The Experience Machine; to check how accurate the Search of the mobile sites were, we created a VR Game called The Search Maze, and to analyze the Purchase journey and Checkout we came up with the Castaway Purchase game. Afterwards, the participants were invited to a workshop to go deeper into the problems their mobile sites had. There, we discussed mobile design principles and UX good practices. At the end of the day, all 23 companies left Google Plex with a tailor made plan to CampaignDescription Mobile Arcade was an event where we collected thousands of data points from the participants’ brand mobile sites, and then analyzed it. But instead of just giving them complex numbers, graphics or charts, we gave them an experience. We developed four entertaining and interactive data-driven games, to give C-level executives real time feedback, showing how good or bad their mobile UX was and how it impacts their business. The games were all based on specific UX problems: Performance, Navigation, Search, and Checkout. And through data insights, we were able to give each participant precise feedback for their brands own problems, giving each participant a tailor made experience to solve their mobile sites user experience issues.
Mobile Arcade
案例简介：执行 首先，我们开发了一个矩阵，其中列出了 25 个 UX 良好实践。然后，我们测试了每个品牌的移动网站体验，以检测问题。之后，我们创建了四个交互式数据驱动游戏，以有趣而简单的方式解释问题: 测试性能，看看我们创建的加载时间机器可以加载网站的速度; 对于导航，我们开发了体验机; 为了检查移动网站的搜索有多准确,我们创建了一个名为 “搜索迷宫” 的虚拟现实游戏，为了分析购买旅程和结账，我们开发了一款 Castaway 购买游戏。之后，与会者被邀请参加一个研讨会，深入探讨他们的移动网站存在的问题。在那里，我们讨论了移动设计原则和 UX 良好实践。一天结束时，所有 23 家公司都带着一个定制的计划离开了 Google Plex 活动描述 Mobile Arcade 是一个活动，我们从参与者的品牌移动网站收集了数千个数据点，然后进行分析。但是我们不仅仅是给他们复杂的数字、图形或图表，而是给他们一次体验。我们开发了四款娱乐和互动的数据驱动游戏，为 C 级高管提供实时反馈，展示他们的移动用户体验有多好或多坏，以及它如何影响他们的业务。这些游戏都是基于特定的用户体验问题: 性能、导航、搜索和结账。通过数据洞察，我们能够为每个参与者提供关于他们品牌自身问题的精确反馈，为每个参与者提供量身定制的体验，以解决他们的移动网站用户体验问题。
Mobile Arcade
案例简介：Execution First, we developed a matrix where we listed 25 UX good practices. Then, we testeded each brand mobile site experiences in order to detect the problems. After that, we created four interactive data-driven games to explain the issues in a fun and simple way: to test performance and see how fast a site can load we created the Loading Time Machine; for Navigation we developed The Experience Machine; to check how accurate the Search of the mobile sites were, we created a VR Game called The Search Maze, and to analyze the Purchase journey and Checkout we came up with the Castaway Purchase game. Afterwards, the participants were invited to a workshop to go deeper into the problems their mobile sites had. There, we discussed mobile design principles and UX good practices. At the end of the day, all 23 companies left Google Plex with a tailor made plan to CampaignDescription Mobile Arcade was an event where we collected thousands of data points from the participants’ brand mobile sites, and then analyzed it. But instead of just giving them complex numbers, graphics or charts, we gave them an experience. We developed four entertaining and interactive data-driven games, to give C-level executives real time feedback, showing how good or bad their mobile UX was and how it impacts their business. The games were all based on specific UX problems: Performance, Navigation, Search, and Checkout. And through data insights, we were able to give each participant precise feedback for their brands own problems, giving each participant a tailor made experience to solve their mobile sites user experience issues.
移动街机
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Mobile Arcade
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基本信息
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案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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