案例简介：执行 “下一步” 适用于 iOS 和 Android，是 Bradesco 的新金融平台，提供产品、服务、智能预算工具、定制图形, 在 “让它发生” 的概念下，面向年轻客户的个性化体验。我们的目标是创造一个数字银行体验，帮助客户充分发挥他们的金融潜力。在两年的建设之旅中，我们的团队以敏捷模式与客户团队合作，打造了一个全方位服务的银行生态系统。该平台由机器学习系统和强大的算法提供动力，提供随每次交互而发展的主动体验。通过理解和学习个人的财务习惯，“下一步” 可以预测未来的状态，并提供定制的体验，指导客户做出更好的日常财务决策。因为品牌将主要生活在界面后面，我们设计了一个可以触摸和体验的身份，即响应性和功能性。徽标本身成为客户财务健康状况的简单即时可视化，有助于跟踪目标的进展。我们扩展了这种身份，创造了一个自然、有趣、充满活力和直观的设计系统，在银行应用程序中感觉罕见。独特的品牌语言，如此嵌入到体验中，在几次互动后，感觉很熟悉。每一个用户的旅程都是通过技术、数据智能和设计的集成来实现的。整个生态系统在每个接触点都以一致的目的、一致的品牌和一致的体验打动了客户: 应用程序和服务、客户服务 (由 IBM · 沃森提供支持) 、自动取款机 (60,000 个单元) 、合作伙伴关系、通知、激活、连接的物理空间、讲故事、社交媒体、网站和 CRM 项目。 活动描述 银行业是唯一触及和影响消费者整个生活的服务类别。在巴西，数字本地人 -- 一个占经济活跃人口 30% 的高潜力群体 -- 认为银行是一种必要的邪恶和被动服务。事实上，71% 的千禧一代宁愿去看牙医也不愿去银行。Bradesco 是巴西最大的银行之一，拥有 7500万多名客户，它希望增加对这个市场的渗透，并愿意接受一个全新的提议，一个创新的商业模式, 以及重新想象的品牌和设计过程。

案例简介：Execution Available for iOS and Android, ‘next’ is Bradesco’s new financial platform offering products, services, smart budgeting tools, customized graphics, and personalized experiences targeted to young customers under the “Make It Happen” concept. Our goal was to create a digital banking experience that helps customers unleash their full financial potential. Over the 2-year building journey, our teams collaborated with client teams in an agile model to craft a full-service banking ecosystem. The platform is powered by machine learning systems and powerful algorithms to deliver a proactive experience that evolves with every interaction. By understanding and learning individual financial habits, ‘next’ can predict future states and deliver a customized experience that guides customers to make better daily financial decisions. Because the brand would live primarily behind interfaces, we designed an identity that can be touched and experienced, that is responsive and functional. The logo itself becomes a simple and instant visualization of the customer’s financial health, helping to track progress against goals. We expanded this identity to create a natural, fun, energetic, and intuitive design system that feels rare among banking apps. The distinctive brand language, so embedded into the experience, feels familiar after just a few interactions. Every user journey happens through the integration of technology, data intelligence, and design. The full ecosystem touches the customer with a consistent purpose, consistent branding, and a consistent experience at every touchpoint: apps and services, customer service (powered by IBM Watson), ATMs (60,000 units), partnerships, notifications, activations, connected physical spaces, storytelling, social media, website, and CRM programs. CampaignDescription Banking is the only category of services that touches and influences a consumer’s entire life. In Brazil, digital natives—a high-potential group that accounts for 30% of the economically active population—see banking as a necessary evil and a reactive service. In fact, 71% of millennials would rather go to a dentist than to a bank. Bradesco—one of the largest banks in Brazil, with more than 75 million customers—wanted to increase its penetration into this market and was willing to embrace an entirely new proposition, an innovative business model, and a reimagined branding and design process.

下一代银行 | Banco Bradesco: Next Bank

案例简介：执行 “下一步” 适用于 iOS 和 Android，是 Bradesco 的新金融平台，提供产品、服务、智能预算工具、定制图形, 在 “让它发生” 的概念下，面向年轻客户的个性化体验。我们的目标是创造一个数字银行体验，帮助客户充分发挥他们的金融潜力。在两年的建设之旅中，我们的团队以敏捷模式与客户团队合作，打造了一个全方位服务的银行生态系统。该平台由机器学习系统和强大的算法提供动力，提供随每次交互而发展的主动体验。通过理解和学习个人的财务习惯，“下一步” 可以预测未来的状态，并提供定制的体验，指导客户做出更好的日常财务决策。因为品牌将主要生活在界面后面，我们设计了一个可以触摸和体验的身份，即响应性和功能性。徽标本身成为客户财务健康状况的简单即时可视化，有助于跟踪目标的进展。我们扩展了这种身份，创造了一个自然、有趣、充满活力和直观的设计系统，在银行应用程序中感觉罕见。独特的品牌语言，如此嵌入到体验中，在几次互动后，感觉很熟悉。每一个用户的旅程都是通过技术、数据智能和设计的集成来实现的。整个生态系统在每个接触点都以一致的目的、一致的品牌和一致的体验打动了客户: 应用程序和服务、客户服务 (由 IBM · 沃森提供支持) 、自动取款机 (60,000 个单元) 、合作伙伴关系、通知、激活、连接的物理空间、讲故事、社交媒体、网站和 CRM 项目。 活动描述 银行业是唯一触及和影响消费者整个生活的服务类别。在巴西，数字本地人 -- 一个占经济活跃人口 30% 的高潜力群体 -- 认为银行是一种必要的邪恶和被动服务。事实上，71% 的千禧一代宁愿去看牙医也不愿去银行。Bradesco 是巴西最大的银行之一，拥有 7500万多名客户，它希望增加对这个市场的渗透，并愿意接受一个全新的提议，一个创新的商业模式, 以及重新想象的品牌和设计过程。

下一代银行 | Banco Bradesco: Next Bank

案例简介：Execution Available for iOS and Android, ‘next’ is Bradesco’s new financial platform offering products, services, smart budgeting tools, customized graphics, and personalized experiences targeted to young customers under the “Make It Happen” concept. Our goal was to create a digital banking experience that helps customers unleash their full financial potential. Over the 2-year building journey, our teams collaborated with client teams in an agile model to craft a full-service banking ecosystem. The platform is powered by machine learning systems and powerful algorithms to deliver a proactive experience that evolves with every interaction. By understanding and learning individual financial habits, ‘next’ can predict future states and deliver a customized experience that guides customers to make better daily financial decisions. Because the brand would live primarily behind interfaces, we designed an identity that can be touched and experienced, that is responsive and functional. The logo itself becomes a simple and instant visualization of the customer’s financial health, helping to track progress against goals. We expanded this identity to create a natural, fun, energetic, and intuitive design system that feels rare among banking apps. The distinctive brand language, so embedded into the experience, feels familiar after just a few interactions. Every user journey happens through the integration of technology, data intelligence, and design. The full ecosystem touches the customer with a consistent purpose, consistent branding, and a consistent experience at every touchpoint: apps and services, customer service (powered by IBM Watson), ATMs (60,000 units), partnerships, notifications, activations, connected physical spaces, storytelling, social media, website, and CRM programs. CampaignDescription Banking is the only category of services that touches and influences a consumer’s entire life. In Brazil, digital natives—a high-potential group that accounts for 30% of the economically active population—see banking as a necessary evil and a reactive service. In fact, 71% of millennials would rather go to a dentist than to a bank. Bradesco—one of the largest banks in Brazil, with more than 75 million customers—wanted to increase its penetration into this market and was willing to embrace an entirely new proposition, an innovative business model, and a reimagined branding and design process.

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下一代银行 | Banco Bradesco: Next Bank

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