本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
RNIB: 良好的代理机构的生活改变者
案例简介：
RNIB: 良好的代理机构的生活改变者
案例简介：
RNIB: Lifechangers by GOOD Agency
案例简介：
RNIB: Lifechangers by GOOD Agency
案例简介：
RNIB: 良好的代理机构的生活改变者
暂无简介
RNIB: Lifechangers by GOOD Agency
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Royal National Institute of Blind People (RNIB) has launched its latest campaign starring eye clinic liaison officer Jenny. At a time when four in five people don’t receive the support they need when diagnosed with sight loss, the campaign aims to ensure no one goes through a sight loss diagnosis without support. The campaign is Good’s second integrated fundraising campaign for the RNIB. It features a direct response TV advert that sees Jenny tell her own story, from first being diagnosed with sight loss and having no support to becoming an RNIB ECLO and using her experience to explain, reassure, and advise from the point of diagnosis. It is estimated that 1.3 million eye appointments have been missed since the onset of the pandemic. ECLOs are needed now more than ever to help people with sight loss live with confidence and independence.The campaign is supported by digital and direct mail, also created by Good.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
