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幸运营向PSA提供后期支持，通过TracyLocke代理机构警告青少年 “精益”
案例简介：DXM是右美沙芬的缩写，右美沙芬是一种在非处方咳嗽药中发现的安全成分，有可能被青少年滥用于不安全的混合物中，他们称之为 “精益” 才能变高。为了解决这种有害行为，消费者保健产品协会 (CHPA) 与 “终止成瘾伙伴关系” 合作，要求创意机构TracyLocke创建内容，以一种引起共鸣的方式警告青少年 “精益” 的危险。在Lean上没有人喜欢自己，这说明了滥用DXM可能对青少年生活产生的影响以及她在lean上发布自己的视频后的第二天早晨的不良社会后果。观众感到遗憾，因为她面临着严峻的现实，即前一天晚上她令人尴尬和不负责任的内容在网上疯传。该地点以呼吁青少年采取行动，以在WhatisDXM.com上了解更多信息。幸运营 (Camp Lucky) 由黛西·卡特 (Daisy Cutter) 的特雷·希尔 (Trey Hill) 执导，为现场提供了后期支持，包括编辑，色彩，声音设计和混音，以揭示滥用DXM电影的负面影响和身体和情感上的伤害由TracyLocke创建的广告，美国消费者保健产品协会，类别: 健康。
幸运营向PSA提供后期支持，通过TracyLocke代理机构警告青少年 “精益”
案例简介：DXM is short for dextromethorphan – a safe ingredient found in over-the-counter cough medicines that has to potential to be misused by teens in an unsafe mixture they call “Lean” to get high. To address this harmful behavior, The Consumer Healthcare Products Association (CHPA) in collaboration with the Partnership to End Addiction asked creative agency, TracyLocke to create content that would warn teens of the dangers of “Lean” in a way that would resonate. Nobody Likes Themselves on Lean, illustrates the effects that abusing DXM can have on a teen’s life and the undesirable social consequences the morning after she posts a video of herself on lean. Audiences feel her regret as she is confronted with the stark reality that her embarrassing and irresponsible content from the night before has gone viral. The spot ends with a call to action for teens to learn more at WhatisDXM.com. Camp Lucky provided post support to the spot, directed by Daisy Cutter’s Trey Hill, including editing, color, sound design & mix, to bring to light the negative side effects and harm – both physical and emotional – that can come from abusing DXM Film advertisement created by TracyLocke, United States for Consumer Healthcare Products Association, within the category: Health.
Camp Lucky Provides Post Support To PSA To Warn Teens About “Lean” Via Agency TracyLocke
案例简介：DXM是右美沙芬的缩写，右美沙芬是一种在非处方咳嗽药中发现的安全成分，有可能被青少年滥用于不安全的混合物中，他们称之为 “精益” 才能变高。为了解决这种有害行为，消费者保健产品协会 (CHPA) 与 “终止成瘾伙伴关系” 合作，要求创意机构TracyLocke创建内容，以一种引起共鸣的方式警告青少年 “精益” 的危险。在Lean上没有人喜欢自己，这说明了滥用DXM可能对青少年生活产生的影响以及她在lean上发布自己的视频后的第二天早晨的不良社会后果。观众感到遗憾，因为她面临着严峻的现实，即前一天晚上她令人尴尬和不负责任的内容在网上疯传。该地点以呼吁青少年采取行动，以在WhatisDXM.com上了解更多信息。幸运营 (Camp Lucky) 由黛西·卡特 (Daisy Cutter) 的特雷·希尔 (Trey Hill) 执导，为现场提供了后期支持，包括编辑，色彩，声音设计和混音，以揭示滥用DXM电影的负面影响和身体和情感上的伤害由TracyLocke创建的广告，美国消费者保健产品协会，类别: 健康。
Camp Lucky Provides Post Support To PSA To Warn Teens About “Lean” Via Agency TracyLocke
案例简介：DXM is short for dextromethorphan – a safe ingredient found in over-the-counter cough medicines that has to potential to be misused by teens in an unsafe mixture they call “Lean” to get high. To address this harmful behavior, The Consumer Healthcare Products Association (CHPA) in collaboration with the Partnership to End Addiction asked creative agency, TracyLocke to create content that would warn teens of the dangers of “Lean” in a way that would resonate. Nobody Likes Themselves on Lean, illustrates the effects that abusing DXM can have on a teen’s life and the undesirable social consequences the morning after she posts a video of herself on lean. Audiences feel her regret as she is confronted with the stark reality that her embarrassing and irresponsible content from the night before has gone viral. The spot ends with a call to action for teens to learn more at WhatisDXM.com. Camp Lucky provided post support to the spot, directed by Daisy Cutter’s Trey Hill, including editing, color, sound design & mix, to bring to light the negative side effects and harm – both physical and emotional – that can come from abusing DXM Film advertisement created by TracyLocke, United States for Consumer Healthcare Products Association, within the category: Health.
幸运营向PSA提供后期支持，通过TracyLocke代理机构警告青少年 “精益”
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Camp Lucky Provides Post Support To PSA To Warn Teens About “Lean” Via Agency TracyLocke
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基本信息
- 广告品牌： Consumer Healthcare Products Association
- 发布日期： 2021-11
- 行业领域： 生活服务 , 医疗/护理
- 媒体类别： 微电影 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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