Zuzeum Art Preview|短视频,图文|广告营销案例【ADGuider广告指南】

Zuzeum艺术预览

案例简介：Zuzeum艺术中心在食品配送应用程序上发起了一场艺术展览。作为餐厅菜单的结构，它以艺术品为特色，在取消限制后，公众将能够在现实生活中看到这些艺术品。里加的Zuzeum艺术中心是一个令人印象深刻的空间3000平方米，拥有广泛的艺术收藏，2020年敞开了大门。不幸的是，由于全国范围内的covid-19安全措施，它不得不在同一年暂时关闭。但是，Zuzeum仍然找到了一种向拉脱维亚广大观众预览其收藏的方法。在大流行期间，送餐应用开始吸引人们的注意力，花在这些应用上的时间可以与主要的社交网络竞争。Wolt是一个领先的食品配送应用程序。客户可以从平台的餐厅合作伙伴那里订购食物，并由平台的快递合作伙伴提供。 Zuzeum与Wolt合作，并在应用程序上放置了一个特殊的 “餐厅”: Zuzeum Art Preview。Zuzeum创建了自己的开胃菜，主菜和甜点。但这些不是美食，相反，它们是艺术品，在限制解除后，公众将能够在现实生活中看到。未来的访客可以将最喜欢的艺术家和艺术品添加到他们的购物篮中。为了最终确定订单，需要 “餐具”-Zuzeum的开放日期门票，当博物馆再次开放时将有效。然后，Wolt的快递合作伙伴会为将来的访问提供门票和个性化指南。指南包含个性化的访客选择和其他建议。应用内展览定期更新。由Little好的机构，拉脱维亚为Zuzeum创建的数字广告，类别: 食品，娱乐，休闲。

Zuzeum艺术预览

案例简介：The Zuzeum Art Centre launched an art exhibition on a food delivery app. Structured as a restaurant menu it features works of art that the public will be able to see in real life after the restrictions are lifted. The Zuzeum Art Centre in Riga, an impressive 3000 m2 of space, and home to an extensive art collection, opened its doors in 2020. Unfortunately, due to nationwide covid–19 safety measures, it had to temporarily close in that same year. However, Zuzeum still found a way to preview its collection to a wide Latvian audience. During the pandemic, food delivery apps started to attract people’s attention and the amount of time spent in those apps can compete with major social networks. Wolt is a leading food delivery app. Customers can order food from the platform's restaurant partners and have it delivered by the platform's courier partners. Zuzeum partnered with Wolt and put a special “restaurant” on the app: Zuzeum Art Preview. Zuzeum created its own selection of Appetizers, Entrées, and Desserts. But these aren’t food dishes, instead they are works of art that the public will be able to see in real life after the restrictions are lifted. Future visitors can add favorite artists and artwork to their basket. To finalize the order, the “cutlery” is required — an open date ticket to Zuzeum that will be valid when the museum will be opened again. Wolt’s courier partners then deliver tickets and personalized guides for future visits. The guides contain personalized visitor selection and additional recommendations. The in-app exhibition updates regularly. Digital advertisement created by Little Good Agency, Latvia for Zuzeum, within the categories: Food, Recreation, Leisure.