Creative agency, Good has been working with Crisis, the national charity for homeless people, to create a monthly art subscription service that highlights the life-changing potential of art.A new fundraising product, ‘Art from Crisis’ will help the charity let new audiences know about the work it is doing all year round to help people leave homelessness behind.As well as reframing perceptions of the people who experience homelessness, ‘Art from Crisis’ will provide supporters with a window into the breadth of Crisis’ year-round services. These include providing support, advice and courses at 12 locations across Great Britain.Subscribers will receive curated artwork monthly which they can proudly display or store in a special collector’s box. In addition, the artist’s story is shared alongside their work of art. In the first subscription box – being sent out in October – recipients will be introduced to an incredibly talented painter, Thomas, who developed his craft at a Crisis centre.CreditsClient: CrisisDirector of Fundraising: Richard LeeCreative Agency: GOODExecutive Creative Director: Reuben TurnerAssociate Creative Director: Susan MilanovicCopywriter: Joseph FullerDesigner: Fatma Al MansouryDesigner: Louis CochraneAccount Director: Millie KarlsenSenior Account Manager: Joanna MillsPlanner: Helena Farrell